May 18th, 2012
 By Allan Maurer Way back in the late 1980s, I wrote an article for Science Digest magazine about the US Army’s use of video games to train tank crews and gunners. Since then, “gamification,” the use of game-like elements in education, training, marketing, wellness and even scientific discovery, has advanced steadily. You’re likely to see ...
May 17th, 2012
 By Allan Maurer Facebook users don’t much care for its Timeline feature, which it touted much the way Steve Jobs did the first iPad. A new study from Attensity, a provider of social analytics and engagement applications, says the results of its analysis of public reaction in social media to the new Facebook Timeline format for profile pages, ...
May 18th, 2012
 The most significant poll to date on the impact of social media in the 2012 presidential race reveals that almost 70 percent of likely voters believe the race will be heavily shaped by social media platforms. The survey also finds that the Internet is deepening its role as a major factor in what promises to ...
May 18th, 2012
 Three-quarters of the brand marketers and agency reps surveyed by 33Across, operators of the largest social and interest graph in the world, reaching over 1.25 billion users, say that the rest of the web is more important to them than Facebook advertising. The survey also points out the increasing importance of big data – all that information about ...
May 18th, 2012
 Have you engaged with social media or services while watching TV? While fairly nascent, social TV and co-viewing trends are growing rapidly, representing a shift in TV viewing from a lean-back to a lean-forward experience, according to Viacom’s ”Social TV: Viewers C’s The Moment” study exploring the social TV phenomenon through the lens of the viewer. ...
May 18th, 2012
 Confidence about the US economy’s 12-month outlook rose sharply this past quarter among executives surveyed for PwC US’s Private Company Trendsetter Barometer. Sixty percent of Trendsetter executives voiced optimism (up 21 points from the prior quarter), with just 8% expressing pessimism; the remaining 32% were uncertain. For a while there earlier this year we saw one or two ...
May 18th, 2012
 Among business data customers, 18 percent are leveraging remote offerings, such as hosted and cloud-based services, up from 12 percent in 2011, according to the J.D. Power and Associates 2012 Business Data Satisfaction Study(SM) released today. The report says price is a major factor in the data service provider selected, as it is in just ...
May 18th, 2012
 The US telecommunications industry continues to expand as business spending for wireless services fuels industry revenue growth, says a new market research report from Insight Research. Insight estimates that all US businesses will spend $154 billion for telecommunications services in 2012 and business spending on wired and wireless calling will grow to$184 billion by the close of 2016, ...
May 17th, 2012
 On the eve of Facebook’s initial public offering (IPO), the markets are contemplating why auto manufacturer General Motors decided abruptly yesterday to terminate advertising on Facebook. WordStream Inc., a provider of search engine marketing software and services, has released new research comparing the value of Facebook advertising to Google’s Display Network. That’s the portion of ...
May 17th, 2012
 Topping the list of most social small business cities in the U.S. on the just released Radius Social Small Business Report: San Francisco and Los Angeles, as West Coast cities overall ranked higher than their East Coast counterparts. New York ranked #7, while other major East Coast cities, such as Boston, and NC Research Triangle cities ...
May 17th, 2012
 A large majority – 86 percent – of IT pros surveyed by InformationWeek’s 2012 Strategic Security Survey view social media sites as a security risk. Malware infection via malicious links, however, ranked as the top threat. Fully half of the 946 respondents to the survey cited identity and password management as the most valuable security ...
May 17th, 2012
 Amid difficult economic conditions, private equity firms have become increasingly focused on improving strategy and operations at their portfolio companies as a means of creating value, according to the McGladrey LLP, fourth annual survey of private equity (PE) executives. In fact, nearly two-thirds (65 percent) of firms reported that they have generally increased employment at their ...
May 17th, 2012
 According to BIA/Kelsey’s Media Ad View reports, local advertising spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion. BIA/Kelsey, adviser to companies in the local media space, expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. ...
May 16th, 2012
 Today’s students are “digital natives” who grew up connected. And mobile digital devices are like extensions of their hands. They’re wired for mobile learning, says Voxy.com. It created this infographic: Via: Voxy Blog
May 16th, 2012
 More than half (55%) of U.S. organizations expect their use of the cloud to increase as part of their business continuity and data protection strategy over the next year, according to the survey commissioned by CA Technologies Canadian organizations are starting to make the switch but are less advanced than their American counterparts, with a ...
May 16th, 2012
 Revving the U.S. job engine requires more fuel from small businesses. This is according to a report released today by TD Economics, an affiliate of TD Bank. Two and a half years following the end of Great Recession, hiring rates are still very low, but the number of people separating from their jobs – quitting or being ...
May 16th, 2012
 Aaron Sorkin, the writer who penned “The Social Network,” about Facebook’s rise, and “The West Wing,” will write and direct a film based on Walter Isaacson’s biography of Apple’s late co-founder Steve Jobs. Hollywood has been hot to jump on the Jobs mania bandwagon since his death. Ashton Kutcher is staring in the unauthorized “Jobs,” a ...
May 16th, 2012
 More than 10,000 new mobile open source projects were launched in 2011 bringing the cumulative total to over 18,000, according to the Black Duck KnowledgeBase. The database includes over 600,000 projects from more than 5,000 sites, and is updated with thousands of new projects on a regular basis. The surge in new projects reflects twofold growth ...
May 16th, 2012
 Digitally connected moms can be divided into five types, each with different spheres of influencers, motivations, and preferences when connecting and sharing with others via social networks. That’s according to a study released today by MWW Group, one of the top ten global independent public relations firms. The study is based on a survey conducted ...
May 16th, 2012
 Many of us use our own smartphones, tablets and laptops for both work and personal use – which a majority of IT managers believe is a good thing, even though it makes them nervous. Over 80 per cent of IT managers think that enterprises with a Bring Your Own Device (BYOD) policy hold a competitive ...
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Viewers engage in seven different types of social TV activities
May 18th, 2012Have you engaged with social media or services while watching TV? While fairly nascent, social TV and co-viewing trends are growing rapidly, representing a shift in TV viewing from a lean-back to a lean-forward experience, according to Viacom’s ”Social TV: Viewers C’s The Moment” study exploring the social TV phenomenon through the lens of the viewer. ...