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Giving social media users a voice helps them adapt to changes

August 19th, 2014
Facebook

By Matt Swayne Social media companies that give users a greater sense of control can ease them into interface changes, as well as curb defections to competitors, according to researchers. “Several studies have looked into how social media companies have failed,” said Pamela Wisniewski, a post-doctoral scholar in information sciences and technology, Penn State. “What […]

Flashy mobile free-prize messages creep out consumers

May 1st, 2014
Mobile devices

By Matthew Swayne-Penn State Gimmicky contest ads and flashy free-prize messages appear to be an instant turnoff for mobile users, researchers say. In a study, a tempting offer of a free-prize drawing for registering on a mobile website led users to distrust the site, said S. Shyam Sundar, Distinguished Professor of Communications and co-director of the […]

TechJournal founder, Randall Gregg, remembered

April 28th, 2014
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DURHAM, NC- Randall (Randy) Gregg, 44, who founded the Triangle Tech Journal, precursor to the TechJournal, and seven other publications, was killed Friday, April 25th in a motorcycle accident in Durham. Randy was a valued colleague and friend who loved creating both digital and print publications. He also loved adventure. In an obituary, his brother […]

It’s a great time to be an entrepreneur, Atlanta VC says

April 25th, 2014
Tom Hawkins

Why did software companies snag a bigger chunk of the venture pie than at any time since the year 2000 in the latest Pricewaterhouse Coopers, NVCA quarterly report? Because it’s now much cheaper to start a software company, says Forte Ventures Tom Hawkins. “You get a capital efficiency with software that leverages cloud economics such […]

Durham-based InrFood: you are what you eat

April 24th, 2014
Inrfood logo

    By Allan Maurer   Several years ago, watching his weight, like the rest of us, Keval Meta, founder and CEO of Inrfood.com, was drinking a diet soda. “That’s not really very healthy for you,” a friend told him. “What do you mean?” he asked. “Zero calories and carbs, what could be wrong?” “Read […]

Start-ups presenting at Southeast Venture Conference hail from DC to Florida

April 23rd, 2014
sevc 2014 logo

On May 6-7th at the Ritz-Carlton Atlanta the Eighth Annual Southeast Venture Conference will present national and regional venture capitalists with over 50 of the most dynamic high-growth investment opportunities in the Southeast and Mid-Atlantic Regions.The first round of presenting companies offer a dynamic picture of the Southeast’s vibrant start-up scene from DC to Miami, Florida. […]

Good trend or bad? More dollars go to fewer deals

April 18th, 2014
Nvca logo

So here’s a trend that could be disturbing if you’re one of the many start-ups hunting for venture or angel investor backing. Both are seeing more dollars going to fewer deals. Of course, if you’re one of the firms landing one of those larger deals, it’s great. Venture capitalists invested $9.5 billion in 951 deals […]

12 tips for creating the Bezos “Two-Pizza rule” team

April 17th, 2014
2pizzas

By Rich Karlgaard Blow up your bureaucracy and replace it with teams of 8 to 12 people. This is not as radical as it sounds. Amazon founder and CEO Jeff Bezos calls it the “Two-Pizza Rule”—a team should be no larger than can be fed by two pizzas. In today’s fast-evolving business climate, two-pizza teams […]

Keeping it together: brand message across social media

April 16th, 2014
social media logos

By Ben Laube   Developing and representing your brand effectively on social media is one of the most important tasks to consider when jumping into social media marketing.  By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust. Representing your brand on social media is fairly simple as […]

Heartbleed: is it really that bad? Does this have to keep happening?

April 10th, 2014
security

By Allan Maurer UPDATED!  ATLANTA – If you haven’t heard about the nasty Internet bug dubbed “Heartbleed” by now, you should immediately find out about it because you probably need to take action. So do IT administrators, likely in a time-consuming job that has to be done by hand, says , Adam Allred of the […]

Relevance is key to social marketing of IHG’s hotels

April 9th, 2014
Nick Ayres

By Allan Maurer Relevance is a key element in digital content from the International Hotel Group (IHG). So says IHG’s Director of Social Marketing, Nick Ayres. One of the world’s leading hotel companies, with 161 million guests nights per year, 687,000 rooms in over 4,600 hotels in nearly 100 countries and territories around the world. […]

Three tips on starting a successful loyalty program

April 7th, 2014
Loyalty program word cloud

So, you’re thinking about boosting your business through a loyalty program. How do you establish a successful one? Randal McCoy, CEO of Atlanta’s GetOneRewards offered Yahoo Small Business these tips: First: Consider what rewards you will offer. Instead of just giving away freebies, make shoppers work for their reward by giving up information, buying something […]

Atlanta’s GetOne Rewards take loyalty programs digital

April 3rd, 2014
Justin Michela

By Allan Maurer How can brands and stores get more people to sign up for loyalty programs? One say, Atlanta start-up GetOne Rewards, thinks, is to make the process faster and easier. The company, which has raised about $3 million through two rounds, sells a cloud-based digital rewards program. It’s system lets customers type their […]

Atlanta’s Kanga takes on the $86B local delivery industry

April 1st, 2014
Everett Steele

By Allan Maurer Can a crowd-sourced start-up in Atlanta outfox the $86 billion courier and local delivery service industry? Kanga, which launched in March (2014) and has $1 million in seed funding, is using mobile crowdsourcing technology to match consumers with local drivers who bid to provide the delivery service requested. After the consumer selects […]

Most web-only retailer sites load slowly, don’t follow Google best practices

March 27th, 2014
searchagency

The average web-only retailer site of the top 100 takes nearly two seconds longer to load  than Google recommends and only 9 of the 100 use Google’s recommended Responsive Web Design (RWD) for mobile sites. So says the latest Mobile Experience Scorecard:Web-Only Retailers from The Search Agency. For the report, The Search Agency’s team of […]

Words from the Woz: marketing is crucial

March 26th, 2014
Woz quote

“Creative things have to sell to get acknowledged as such.” So says Steve Wozniak, creator of the Mac computer and technology icon. Wozniak, understands the power of marketing as well as that of techonology. “It’s a lot easier to think of an app and write it than it is to convince people to want it,” […]

The Woz, Randi Zuckerberg, and Siri headed to Dallas Digital Summit 2013

December 2nd, 2013
The young Steve Jobs and Steve Wozniak.

A star-studded lineup of Internet mavens,  digital media icons, and top brands such as Google, Twitter, Bing, AOL, Advertising Age and Forrester are headed to Dallas next week (Dec. 10-11) for the 2013 Dallas Digital Summit. Headliners at the event include Apple co-founder Steve Wozniak, best-selling author Randi Zuckerberg, and Susan Bennett, the voice of […]

New format adds zest to CED Venture event this month

September 9th, 2013
Mike Elliot of Noro-Moseley Partners

RESEARCH TRIANGLE, NC – The CED’s annual Tech Venture Conference has acquired new energy with a format that speeds about 50 young startup companies through lightening demo rounds, says Noro-Moseley’s Mike Elliott, a managing partner in the Atlanta venture firm. “You spin through a number of presentations and never have a chance to get bored,” […]

“King of Social” to keynote 2013 Internet Summit in Raleigh

August 26th, 2013
Gary Vaynerchuk

Get ready for action: best-selling author and e-commerce marketing expert Gary Vaynerchuk returns to keynote the 2013 Internet Summit at the Raleigh Convention Center November 12-13. Vaynerchuk, called “the king of social media,” rocks an event crowd with his powerhouse energy, sharp humor, and non-stop insights into how to market using today’s tools. Vaynerchuk had […]

American Underground launching @Raleigh startup hub

August 7th, 2013
Raleigh, NC

The NC Research Triangle entrepreneurial ecosystem has been growing by leaps and bounds lately. On the heels of opening a new startup hub in downtown Durham, The American Underground, a network of startup hubs, will open a new location this fall at 213 Fayetteville Street in downtown Raleigh. Startups help spark the innovation that creates […]