May 21st, 2012
 By Patricia Fripp, CSP, CPAE Everybody loves a good story. No matter what our culture, we grow up knowing that hearing a story is somehow a reward. Stories are how we learn values and our family’s legacy. When we go to school we discover that stories are a way to make history come alive. In ...
May 21st, 2012
 Online video is rapidly becoming as essential to businesses as a mobile strategy, but how to begin? David Twigg of Online Marketing Consultants says it’s simple: face the camera and tell your story. Last week comScore produced their US Online Video rankings and US Online Video Ad Property rankings, which showed that 181 million American ...
May 21st, 2012
 The number of commercial fleet operators that have adopted written policies pertaining to employee use of cell phones while driving on-the-job has increased 29% in the past year – from 62% to 80% – according to the second annual survey of more than 900 transportation and fleet professionals conducted by ZoomSafer. “The year-over-year results of our ...
May 21st, 2012
 Employees around the world have, to varying degrees, called in sick to work over a sporting event, according to a global survey by The Workforce Institute at Kronos Incorporated and conducted by Harris Interactive. Whether they stayed home to watch it on television, attended it live, played the sport themselves, or needed a day off after staying up late ...
May 21st, 2012
 Small businesses are the backbone of economic health in America. They’re where the jobs are created. Startup small businesses also introduce much of the innovation that keeps American business ahead of the world. Entrepreneurs are also often socially conscious and donate a significant amount to charitiy.
May 21st, 2012
 Nearly half of all businesses in the United States (47 percent) currently have, are in the process of developing or are investigating recurring revenue offerings, according to the results of “The Anatomy of a Recurring Revenue Business” report, from Aria Systems, a provider of cloud billing and subscription management solutions. Of US companies with interests in offerings that generate recurring revenue; ...
May 21st, 2012
 The US telecommunications industry continues to expand as business spending for wireless services fuels industry revenue growth, says a new market research report from Insight Research. Insight estimates that all US businesses will spend $154 billion for telecommunications services in 2012 and business spending on wired and wireless calling will grow to $184 billion by ...
May 18th, 2012
 The most significant poll to date on the impact of social media in the 2012 presidential race reveals that almost 70 percent of likely voters believe the race will be heavily shaped by social media platforms. The survey also finds that the Internet is deepening its role as a major factor in what promises to ...
May 18th, 2012
 By Allan Maurer Way back in the late 1980s, I wrote an article for Science Digest magazine about the US Army’s use of video games to train tank crews and gunners. Since then, “gamification,” the use of game-like elements in education, training, marketing, wellness and even scientific discovery, has advanced steadily. You’re likely to see ...
May 18th, 2012
 Three-quarters of the brand marketers and agency reps surveyed by 33Across, operators of the largest social and interest graph in the world, reaching over 1.25 billion users, say that the rest of the web is more important to them than Facebook advertising. The survey also points out the increasing importance of big data – all that information about ...
May 18th, 2012
 Have you engaged with social media or services while watching TV? While fairly nascent, social TV and co-viewing trends are growing rapidly, representing a shift in TV viewing from a lean-back to a lean-forward experience, according to Viacom’s ”Social TV: Viewers C’s The Moment” study exploring the social TV phenomenon through the lens of the viewer. ...
May 18th, 2012
 Confidence about the US economy’s 12-month outlook rose sharply this past quarter among executives surveyed for PwC US’s Private Company Trendsetter Barometer. Sixty percent of Trendsetter executives voiced optimism (up 21 points from the prior quarter), with just 8% expressing pessimism; the remaining 32% were uncertain. For a while there earlier this year we saw one or two ...
May 18th, 2012
 Among business data customers, 18 percent are leveraging remote offerings, such as hosted and cloud-based services, up from 12 percent in 2011, according to the J.D. Power and Associates 2012 Business Data Satisfaction Study(SM) released today. The report says price is a major factor in the data service provider selected, as it is in just ...
May 18th, 2012
 The US telecommunications industry continues to expand as business spending for wireless services fuels industry revenue growth, says a new market research report from Insight Research. Insight estimates that all US businesses will spend $154 billion for telecommunications services in 2012 and business spending on wired and wireless calling will grow to$184 billion by the close of 2016, ...
May 17th, 2012
 On the eve of Facebook’s initial public offering (IPO), the markets are contemplating why auto manufacturer General Motors decided abruptly yesterday to terminate advertising on Facebook. WordStream Inc., a provider of search engine marketing software and services, has released new research comparing the value of Facebook advertising to Google’s Display Network. That’s the portion of ...
May 17th, 2012
 Topping the list of most social small business cities in the U.S. on the just released Radius Social Small Business Report: San Francisco and Los Angeles, as West Coast cities overall ranked higher than their East Coast counterparts. New York ranked #7, while other major East Coast cities, such as Boston, and NC Research Triangle cities ...
May 17th, 2012
 A large majority – 86 percent – of IT pros surveyed by InformationWeek’s 2012 Strategic Security Survey view social media sites as a security risk. Malware infection via malicious links, however, ranked as the top threat. Fully half of the 946 respondents to the survey cited identity and password management as the most valuable security ...
May 17th, 2012
 By Allan Maurer Facebook users don’t much care for its Timeline feature, which it touted much the way Steve Jobs did the first iPad. A new study from Attensity, a provider of social analytics and engagement applications, says the results of its analysis of public reaction in social media to the new Facebook Timeline format for profile pages, ...
May 17th, 2012
 Amid difficult economic conditions, private equity firms have become increasingly focused on improving strategy and operations at their portfolio companies as a means of creating value, according to the McGladrey LLP, fourth annual survey of private equity (PE) executives. In fact, nearly two-thirds (65 percent) of firms reported that they have generally increased employment at their ...
May 17th, 2012
 According to BIA/Kelsey’s Media Ad View reports, local advertising spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion. BIA/Kelsey, adviser to companies in the local media space, expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. ...
|
|
|
Viewers engage in seven different types of social TV activities
May 18th, 2012Have you engaged with social media or services while watching TV? While fairly nascent, social TV and co-viewing trends are growing rapidly, representing a shift in TV viewing from a lean-back to a lean-forward experience, according to Viacom’s ”Social TV: Viewers C’s The Moment” study exploring the social TV phenomenon through the lens of the viewer. ...