ATLANTA–Engauge, a marketing solutions agency formed by Halyard Capital in partnership with Stan Rapp, has acquired Spunlogic, a digital agency.
Financial details were not disclosed.
With the acquisition of Spunlogic, Engauge complements its existing capabilities in brand communication, behavioral research, direct marketing, and data analytics with an extensive range of digital development and marketing solutions.
Spunlogic is highly regarded for its understanding and unique view of online behavior, digital creative capabilities, application development technology, and all aspects of online marketing, including lead generation, email, ad serving, and search campaigns.
Spunlogic’s clients include blue-chip brands such as Boston Scientific, The Coca-Cola Company, InterContinental Hotels Group, The Home Depot, the State of Georgia, Turner Broadcasting, and UPS.
“We have been approached by a number of potential buyers during the ten years since we formed Spunlogic in 1998,” said Jeff Hilimire, Spunlogic’s CEO who will become president of Engauge Digital.
“Engauge truly is collaborative compared to the so-called integrated agency models. It’s the perfect answer for clients looking to master consumer engagement, and it was the perfect answer for where we wanted to take our business.”
Engauge’s staff is located in Atlanta, Austin, Columbus, Orlando, and Pittsburgh. It employs 300.
On the Web: www.enguage.com
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