NEW YORK – Internet ad revenue in the U.S. rose 15.2 percent in the first half of 2008, according to a report released by the Interactive Advertising Bureau and Pricewaterhouse Coopers.

Although online ad revenue grew 12.8 percent in the second quarter over the same period last year, they fell .3 percent from the first quarter.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media,” said Randall Rothenberg, president and CEO of the IAB.

Search advertising grew 24 percent to $5.1 billion in the first half of the year, while display ad revenue jumped 19 percent to $3.8 billion.

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