RESTON, VA – Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February, according to digital measurement firm comScore.
In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share).
YouTube.com accounted for more than 99 percent of all videos viewed at the property.
Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent).
March represented the first time Hulu has cracked the top three in the ranking of videos viewed.
Other notable findings from March 2009 include:
• 77.8 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 327 minutes of video, or nearly 5.5 hours.
• 99.7 million viewers watched 5.9 billion videos on YouTube.com (59.1 videos per viewer).
• Hulu accounted for 2.6 percent of videos viewed, but 4.9 percent of all minutes spent watching online video.
• The duration of the average online video was 3.4 minutes.
- Average U.S. viewer watched 6.4 hours of video online
- Online video viewing hits new record
- Average viewer watched almost 22 hours of video online in March
- Hulu delivered the most video ad impressions in January
- July’s total online video viewing reaches new high
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