RESTON, VA – It’s no wonder that broadband service providers have mounted efforts to get users to pay based on bandwidth use. More than 157 million Internet users viewed bandwidth hungry online video during June, the largest audience ever recorded for a single month, according to comScore’s Video Matrix service.
The surge in video viewing, comScore says, is primarily attributable to important news stories circulating in June, including Michael Jackson’s death and the Iranian elections, which generated sizeable gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft Sites (includes MSNBC) and Turner Network (includes CNN).
In June, Google Sites once again ranked as the top U.S. video property with 7.6 billion videos viewed, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 774 million videos (4.0 percent of the online video market) followed by Microsoft Sites with 696 million (3.6 percent) and Blinkx with 623 million videos viewed (3.2 percent).
In June, Tremor Media ranked as the top video ad network with a potential reach of 74.4 million viewers, or 47.4 percent of the total viewing audience. Yume Video Network ranked second with a potential reach of 66.5 million viewers (42.3 percent penetration) followed by Broadband Enterprises Video Network with 64.1 million viewers (40.8 percent).
Other notable findings from June 2009 include:
• 81.2 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 453 minutes of video, or nearly 7.6 hours.
• 111.8 million viewers watched 7.6 billion videos on YouTube.com (67.9 videos per viewer).
• 53.6 million viewers watched 524 million videos on MySpace.com (9.8 videos per viewer).
• The average visitor to Hulu watched 10.1 videos, totaling more than an hour of videos per visitor.
• The duration of the average online video was 3.7 minutes.
Online: www.comscore.com
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