RESEARCH TRIANGLE, NC – One of the tricks to getting the most from any business Web site is posting frequent original content.

Nothing gives a stronger boost to a site’s search engine optimization, all other things being equal. One thing essential to posting timely, frequently updated content is finding the right content management system.

But choosing the right content management system for your needs requires some research.

The Web site EContent offers a guide to selecting a CMS in 15 steps. Here’s a look at the first five:

First: Organize Your Content, EContent’s guide suggests. Content needs to be categorized, labeled and arranged for navigation. You may want to index and abstract it to make searching easier.

Second: Search the Web.
While the least expensive step, it can be the most powerful. Find out what’s available online and use it. You can go back to it again and again once you’ve found the most useful sources.

Third: Read books and articles.

Most articles are free. Books may cost $20 or more, but it’s a small investment compared to consulting fees many firms charge.

Fourth: Hire vendor-neutral consultants.

You can hire experts to guide you through the CMS process. It will be even more valuable to you if you preceed it by doing the first three steps.

Fifth: Look to magazines (and Web sites).

You can narrow your search for vendors. Strong companies buy advertising in the trade magazines and articles they carry will keep you abreast of recent trends.

The EContent article includes ten more items ranging from purchasing industry analyst reports to attending trade shows and approaching vendors. You can read the whole article here: Select A CMS in 15 Steps

Presented by webslingerz.

For the first article in this series presented by webslingerz, see: Building Subject Matter Expert Communities Using Social Media

webslingerz helps organizations utilize interactive media to create and maintain connections with customers, partners, and employees.

Join hundreds of Marketing Professionals and Internet Execs at Atlanta’s premier Digital event – Digital Summit 2012
www.digitalsummit.com

Related Stories:

• 5 features to help find the right content management system
• A Q&A on content management systems with webslingerz
• Building Subject Matter Expert Communities Using Social Media
• Javien Digital Payment Solutions recognized with two industry awards
• Content is King – Again

© 2010, TechJournal. All rights reserved.

Tags: content managment systems, RTP, Webslingerz