WASHINGTON, DC – Rep. Bobby Rush, (D-Ill.) introduced a privacy bill Monday that would require networks that track online activity for advertising purposes to have a user’s opt-in consent or alternatively, notify users via a prominent icon and permit them to see and edit their profile.
Rush’s bill would apply to both personal data such as names and addresses and to marketing profiles connected to specific computers.
The bill delegates several tasks to the FCC, such as determining the definition of third-parties and defining personal information.
The Rush bill’s definition of sensitive personal information is considerably broader than a similar measure introduced by Rep. Rick Boucher, (D-VA). It includes data about personal medical history or health, race, religious beliefs or affiliation, sexual orientation or behavior and some financial data.
Rush’s bill, unlike Boucher’s, would allow people to sue companies for violating the rules for up to $1,000 for each violation. Boucher’s bill bars consumer suits.
A hearing for the bill is set for Thursday.
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Tags: DC, Internet privacy bill, Rep. Boucher, Rep. Rush
