FORT LAUDERDALE – rVue Holdings Inc. (OTCBB: RVUE), a digital adverting firm, has raised $1.1 million of its $4 million equity funding, according to a regulatory filing. It raised $1 million when institutional investors took the company public in May.
rVue Inc. is a systems engineering solutions company with a core focus on providing scalable solutions that actively advance the growth of the Digital Out-of-Home (DOOH) media, offer the industry’s only online ad planning and buying tool that is free for agencies and networks to join, and provides a social platform, robust search engine, communication capabilities and targeting tools.
DOOH media had been best known for screens in locations such as New York City’s Times Square or local movie theaters. The industry has grown to become one of the fastest growing advertising medias, providing place-based advertising opportunities on screens, digital billboards and interactive kiosks.
The company says rVue’s Ad Exchange has taken an innovative approach to reduce advertiser’s media planning time while providing standardization and targeted purchasing capabilities on a national, regional, DMA, zone, household or venue basis.
The company disclosed the funding in a filing with the U.S. Securities and Exchange Commission.
Join hundreds of Marketing Professionals and Internet Execs at Atlanta’s premier Digital event – Digital Summit 2012
www.digitalsummit.com
Related Stories:
- Digital ad firm rVue Holdings nabs $1M financing, goes public
- Florida-based rVue lands $2.6 M funding for digital ad display tech
- Florida-based rVue closes financing and loan for digital ad platform
- Traffiq drives to $4M equity round for online ad marketplace
- Bid4Assets pounds the gavel on $3.75 million in new funding
© 2010, TechJournal. All rights reserved.
Tags: digital advertising, financing, FL, Fort Lauderdale, rVue
