RESTON, VA – The number of smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users, according to the digital measurement firm comScore.

In the 3 month average ending August 2010, Smartphone subscribers made up 60 percent of those who used a downloaded application and 55 percent of those who used a browser. The study also described the demographic profile and top content categories for Smartphone subscribers accessing applications and browsers.

“That Smartphone owners now represent the majority of the U.S. mobile audience accessing downloaded applications and browsers represents a watershed moment in the industry,” said Mark Donovan, comScore senior vice president of mobile.

“Although Smartphones still make up less than a quarter of the U.S. mobile market, they are generating the lion’s share of mobile content consumption. With Smartphones’ share of the pie destined to get greater over time, marketers and content providers should begin to shift their focus towards developing with primarily these devices in mind.”

We think some of the results from this survey are in the “that-makes-sense” category.

Weather and maps represented the top content categories accessed through dowloaded apps in August, used by more than one-third of US smartphone subscribers.We would expect that result – regardless of the type of cell phone used.

Social networking apps were used by 30 percent, while search and news apps were used by 18 percent. This, however, is a growing category of use. We would be willing to bet the use of social networking apps rises along with the general increase in social networking.

Search was the most popular category accessed through browsers, reaching 54 percent of the smartphone audience. 43 percent of smartphone subscribers accessed social networking sites via browser, followed by news (40 percent), weather (36 percent) and sports information (32 percent).

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Tags: comScore, Reston, Search, smartphone users, social networking, surveys, VA, weather and map apps