WASHINGTON, DC – A report by the US Commerce Department says we need a “privacy bill of rights” to determine how Internet firms collect consumer data or target ads.
Commerce Secretary Gary Locke said, “America needs a robust privacy framework that preserves consumer trust in the evolving Internet economy while ensuring the Web remains a platform for innovation, jobs, and economic growth.”
The voluntary guidelines would have companies disclose the data they track and how it is used, allow consumers to opt out of tracking and correct information in their profiles.
The Commerce Dept. also suggests creating a federal privacy office and new laws that would give the Federal Trade Commission the power to enforce the guidelines.
The report follows a recommendation by the FTC that the US should create a do not track list similar to the telemarketer do not call list.
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