TechJournal South Header

Rockville-based Hillcrest Labs nabs $5.5M for motion control tech

April 13th, 2011

Hand with the Loop

ROCKVILLE, MD – Hilcrest Laboratories, which sells motion control interactive TV applications, has raised $5.54 million, according to a regulatory filing.

The company raised a $25 million D round led by AllicanceBernstein with previous investors New Enterprise Associates, Columbia Capital, and Grotech Captal participating in 2008.

Peter Barris, director of NEA, Frank Adams, director of Grotech, and R. Philip Herget, of Columbia Capital, are all listed as principals in the filing with the U.S. Securities and Exchange Commission disclosing the current raise.

Founded in 2001, the company previously raised a total of $50 million in venture backing, a spokesperson told TechJournal South.

Hillcrest Labs’ patented Freespace motion control technology senses motion in three dimensions and precisely translates human motions into on–screen cursor movement. When embedded in a handheld input device, Freespace allows consumers to simply point and click to navigate content and application choices on televisions, set–top boxes, PCs and a range of other digital media devices. Freespace can also be adapted for use in game controllers.

Hillcrest sells an application creation platform called HoME, which enables consumer electronics
manufacturers and service providers to create unique interactive digital media products for TV and other digital media devices.

Applications made with HoME are controlled by pointing and provide consumers an intuitive way to browse, discover, and interact with large volumes of digital media. It can be used in a wide range of consumer devices including remote controls, PC mice, and game controllers.

The first hardware implementation of Hillcrest’s Freespace motion control technology was The Loop pointer.  The Loop pointer is the in-air mouse that moves your cursor with natural hand motion.

Its patented  technologies have been adopted by industry leaders such as LG Electronics, Logitech, Broadcom, SMK and Universal Electronics.


TechJournal South is a TechMedia company. TechMedia presents the annual conferences:


Internet Summit:

Digital East:

Digital Summit:


Related Stories:

© 2011, TechJournal. All rights reserved.

Tags: , , , , , , , , , , , ,

Comments are closed.