ATLANTA -Half Off Depot, an Atlanta-based social commerce company, has secured $7 million in series A funding led by Noro-Moseley Partners, with BLH Venture Partners, and Linch Capital participating. The investment will be used to support further technology development, sales growth and market expansion.
Half Off Depot enables merchants to harness the power of social media and the appeal of deal-driven commerce to attract and retain customers.
“Half Off Depot offers merchants something more than consumers who are just shopping for deals,” said Alan Taetle, general partner at Noro-Moseley. “The company harnesses a trend in which local marketing spend is being re-allocated from traditional media to online outlets. It provides merchants a cost-effective way to acquire customers, build online presence, and generate repeat purchases,” he added.
Lance Weatherby, a 16-year Internet veteran most recently with Georgia Tech’s Advanced Technology Development Center, participated in the fund raising and has joined the company’s executive team as vice president of business development and sales.
Weatherby brings extensive experience growing revenues at early-stage companies to Half Off Depot. He has served in executive roles at MindSpring, EarthLink, and CipherTrust.
“Of the hundreds of start-ups I have had the opportunity to meet these last few years, this is one of the most exciting and promising,” noted Weatherby. “I am eager to come in and accelerate Half Off Depot’s growth alongside the team as well as renewing the working relationship Alan and I enjoyed at MindSpring.”
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