Three of the top five marketing tactics being used by more than 125 marketing pros relate to online marketing (website development, email marketing, and Social Media Marketing) according to the sixth annual Business-to-Business (B2B) Marketing Mix Survey that monitors and reports marketing mix plans, activities and performance.

Respondents also reported using marketing practices such as press releases, direct marketing, Search Engine Optimization, and seminars. Other survey questions examine a range of marketing topics, including most-used social media tactics, top areas of marketing spend, and top sources of sales leads.

“Marketers are reporting that our B2B Marketing Mix Survey is helping them to allocate their marketing resources wisely, optimize their marketing mix investments, and maximize business results,” said Mark Schmukler, managing partner at Sagefrog Marketing Group.

Key results include:

• The areas of highest marketing spend involve digital marketing, including website development, direct marketing (email and direct mail), and online marketing
• Tradeshow and event marketing remains a top source of sales leads
• The most utilized social media tactics are social networks (66%) such as LinkedIn and Facebook, blogs (34%), and video sharing sites (29%)
• About two-thirds of respondents (68%) reported that their 2011 marketing budget is 5% or less of their overall revenue
• Forty percent (40%) of respondents expect their marketing budget to increase in 2012

To see all the results of the 2011 B2B Marketing Mix Survey, download a free copy of the report here: www.sagefrog.com/pdf/2011_B2B_Marketing_Mix_Survey_Results.pdf

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• Many B2B marketers don’t measure social media impact
• Marketers see social media as effective, but still not investing resources

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Tags: B2B Marketing Mix Survey, email marketing, facebook, LinkedIn, online marketing, Sagefrog, social media marketing, survey, tradeshow & event marketing, video sharing, website development