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Smartphone app market to hit $15B in a year

October 13th, 2011

smartphonesBy 2013, the smart phone applications market is expected to surpass $15 billion, up from $1.94 billion in 2009, according to research2guidance. The surge will be attributed to the dramatic increase in the amount of smart phone users, which should top 1 billion in 2013.

Plenty of companies are benefiting from this increase in attention, like Glu Mobile makers of original games like Beat It! And Brain Genius toNetSuite who gears its applications towards financial and customer management needs.

The smartphone/tablet app market is easier to break into for startups and provides a quicker route to revenue than many other tech opportunities. We reported on the Atlanta startup, Khush, which has a smartphone app that adds music to your voice when you sing a tune.

Khush CEO Prerna Gupta is among 120 top digital gurus presenting at the upcoming Internet Summit in Raleigh, NC, Nov. 15-16.

There are also niche markets emerging, Vringo, Inc (NYSE Amex: VRNG) recently unveiled its Facetones application via Verizon V CAST Apps. This application creates an automated video slideshow using friends’ photos from social media websites and photo sites and then plays this video slideshow as the phone rings.

Applications are making their way into traditional areas of business as well, The Allstate Corp., which operates in most facets of insurance allows users of their applications to do everything from get policy and claim information to pay their bill and receive accident support.

According to a semi-annual survey, CTIA found that there are 327.6 million wireless subscriber connections, an increase of 9 percent from mid-year 2010, when that number was at 292.8 million. Of that number, 95.8 million are smart phones and wireless enabled PDAs. For the first time, the number of wireless subscriber connections has surpassed the U.S. population.


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