Adam Covati - Founder & CTO, Argyle Social

By Allan Maurer

Whenever strategy is important – in war, games, and marketing, timing may not be everything, but it is critically important. And, it is crucial to maximizing your social media marketing efforts, says Adam Covati, founder and CTO of Argyle Social.

Argyle, Covati notes, “Does a lot of original research.” He is one of dozens of digital media and marketing thought-leaders participating in the upcoming Internet Summit Nov. 15-16 at the Raleigh, NC Convention Center. He’ll talk about measuring, managing, and monetizing social media.

Get everyone on the same page

His first piece of advice is to “Get everyone in marketing on the same page. Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools. Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”

Argyle Social recently conducted research on how to time social media posts strategically to maximize engagement. It collected the results in an infographic Covati will discuss in more detail at the Internet Summit. Among the findings: marketers usually post to Twitter, Facebook or other social media outlets when they’re at work rather than when their audience is listening.

One strategy Covati suggests is to repost items. “We found that if you get it out there multiple times via multiple channels, you get about the same click-through rate each time. You reach different crowds on a Monday, on weekends, on evenings. So we might take one article and post it multiple times over a month.”

The infographic itself provides a good deal of insight into social media timing:

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Tags: Adam Covati, Argyle Social, best timing for social media posts, Facebook marketing, Internet Summit, measuring social media, NC, organizing digital marketing teams, Raleigh, social media timing infogrpahic, timing social media marketing, Twitter marketing