A $99 Ice Cream Sandwich tablet may shake up the market

December 7th, 2011

Novo 7 Would you buy a $99 tablet computer the manufacturer says has not sacrificed performance for a low price?

MIPS Technologies and CPU Ingenic Semiconductor have introduced just such a device, the Novo7.

The new tablet runs Android’s much-touted “Ice Cream Sandwich” operating system, has a 7-inch touchscreen, a 1GHz processor, front and rear facing cameras, supports WiFi and external 3G connections.

It has connections for USB 2.0, HDMI 1.3, and a microSD slot. It even includes 3D graphics capabilities with a Vivante GC860 BPU and 1080p video decoding.

It comes with a Spiderman game installed and says its XBurst chip provides realistic graphics and fast games. It claims the battery will last six hours for games, 25 hours for music, eight hours for video and 7 for browsing web sites. It lasts up to 300 hours on standby.

Wow. If this device performs as well as claimed (we’ve asked for a demo unit), it’s likely to change the dynamics of tablet sales. It has more features than the Amazon Kindle Fire we recently bought (and still enjoy) and is the first to run the Ice Cream Sandwich operating system. At $99, we might even buy a couple as Christmas gifts if they are available and it runs as advertised.

Clicking on the buy button on the Novo7 site, however, led us to “Sorry, your item is sold out notice.”

We haven’t seen one of these yet – but here’s a video from the company showing it off:

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A $99 Ice Cream Sandwich tablet may shake up the market

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