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Archive for December, 2011

Online holiday shopping topped $1 billion four days, exceeds $30B

Monday, December 19th, 2011

comScoreTotal e-commerce spending so far this holiday season has topped $30.9 billion, according to digital measurement service comScore. The most recent work week (Dec. 12-16) saw four individual days surpass $1 billion in spending, led by Green Monday (Monday, December 12) with $1.13 billion and Free Shipping Day (Friday, December 16) with $1.07 billion.

With the heaviest portion of the season behind us, Cyber Monday appears likely to rank as the heaviest online spending day of the year for the second consecutive season.

2011 Holiday Season To Date vs. Corresponding Days* in 2010

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.

 

 

Millions ($)
2010 2011 Percent
Change
November 1 – December 16 $26,914 $30,937 15%
Thanksgiving Day (Nov. 24) $407 $479 18%
Black Friday (Nov. 25) $648 $816 26%
Thanksgiving Weekend (Nov. 26-27) $886 $1,031 16%
Cyber Monday (Nov. 28) $1,028 $1,251 22%
Green Monday (Dec. 12) $954 $1,133 19%
Free Shipping Day (Dec. 16) $942 $1,072 14%
Week Ending Dec. 16 $5,508 $6,315 15%

*Corresponding days based on corresponding shopping days (November 2 thru December 17, 2010)

“More than $1 billion in spending on Free Shipping Day put the exclamation point on what will almost certainly be the heaviest week of the online holiday shopping season,” said comScore chairman Gian Fulgoni. “Four individual days surpassed $1 billion in spending this week, with Green Monday leading the way at $1.13 billion.

While next week may see another strong day or two at the beginning of the week, it’s clear that we have now reached the crescendo for this season and that spending will begin to slow as we get closer to Christmas, leaving Cyber Monday as the top ranked shopping day for the second year in a row.”

Have Holiday Promotions Been Frontloaded this Year?

Further analysis of retail e-commerce spending trends suggests that holiday deals, such as discounts and free shipping, may have been frontloaded during the earlier portion of the season.

“We analyzed the year-over-year growth rates for the Mondays and Fridays, which represent the majority of the key promotional days for the season, between Thanksgiving and Free Shipping Day. The results showed significantly higher growth rates during the days nearer to Thanksgiving, with growth rates in the mid-20s, and more modest growth rates in the teens in the middle part of December.

Analysis of 2011 Friday and Monday Spending Patterns between
Thanksgiving and Free Shipping Day

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.

Friday Spending
(Millions)
Y/Y %
Chg
Monday Spending
(Millions)
Y/Y %
Chg
Nov. 25 $815 26% Nov. 28 $1,251 27%
Dec. 2 $788 27% Dec. 5 $1,178 25%
Dec. 9 $917 15% Dec. 12 $1,132 19%
Dec. 16 $1,072 14%      

Free Shipping Rates Rebound during Final Online Sales Push

comScore’s analysis of e-commerce transactions including free shipping indicated that following a decline in the second week of December, free shipping rebounded during this most recent week, which concluded with Free Shipping Day. Each week of the online holiday season-to-date has seen free shipping occur on at least half of all transactions. For the five-day week ending with Free Shipping Day, the percentage of transactions with free shipping reached 56 percent, nearly 4 percentage points higher than the corresponding time period last year.

 

Weekly Holiday Free Shipping Analysis

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.

Week Ending Percent of Transactions with Free Shipping
2010* 2011 Point Change
11/6/2011 41.8% 52.2% +10.4
11/13/2011 44.7% 51.2% +6.5
11/20/2011 50.2% 56.0% +5.8
11/27/2011 55.0% 64.4% +9.4
12/4/2011 51.7% 59.4% +7.7
12/11/2011 51.7% 53.0% +1.3
12/18/2011** 52.2% 56.0% +3.8

*Weeks based on corresponding shopping days for 2010

**2011 data based on five-day week (Dec. 12-16)

“Free shipping is undoubtedly one of the most important incentives for consumers and has become a key driver of online buying activity over the past few years,” added Fulgoni.

“This season has seen a continuation of the trend where an increasing percentage of transactions involve free shipping, as more consumers demand it and more retailers provide it. During the week of Thanksgiving and Cyber Week we saw at least 3 in 5 transactions use free shipping, significantly higher rates than we’ve ever previously observed.”

Ad spending increased in 2011, but growth slowed in Q3

Monday, December 19th, 2011

Kantar MediaTotal advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago and finished the period at $104.7 billion, according to data released today by Kantar Media, a provider of strategic advertising and marketing information.

Spending growth slowed during the third quarter and was up 0.4 percent compared to last year.

“The cautious optimism for the advertising market at the beginning of 2011 has been replaced by the statistical evidence of progressively slowing growth rates,” said Jon Swallen, SVP Research at Kantar Media North America.

“From +4.1 percent in the first quarter, to +2.8 percent in the second quarter and now a barely palpable +0.4 percent for the July to September period. During Q3, an expanding number of the largest marketers became even more conservative with their ad budgets and these reductions have neutralized the healthy spending growth occurring among mid-sized advertisers.”

Measured Ad Spending By Media

Most forms of television had spending gains in the third quarter. Expenditures on cable networks increased 6.5 percent during Q3 as higher demand from Direct Response advertisers was offset by curtailed spending from auto manufacturers and restaurants. January-September outlays on cable TV rose 9.9 percent.

Network TV registered its first quarterly gain of the year as Q3 expenditures inched ahead 0.2 percent on higher budgets from movie studios and consumer package goods marketers. Year-to-date expenditures were down 5.7 percent, primarily from the loss of marquee college football and basketball programming that moved to cable networks in the first quarter of 2011.

Ad spending in Spanish Language Television soared 18.0 percent during Q3 and Syndication TV was up 14.8 percent in the period. The only TV segment to lose ground was Spot TV, where expenditures sank 5.7 percent during July-September and were down 2.7 percent for the nine months. As expected, the 2011 Spot TV trend line is progressively lagging in comparison to last year’s bonanza that was fueled by political advertising money.

Display advertising online jumped

Within the Internet sector, display advertising expenditures jumped 15.8 percent during July-September and the gains were broadly distributed across top spending categories.

However, measured investments in paid search declined 14.4 percent in Q3 on continuing reductions from insurance companies, legal services and medical care providers. For the first nine months of 2011, display spending increased 10.1 percent while paid search fell 2.1 percent.

After six months of modest growth, Consumer Magazine ad expenditures reversed course in Q3 and dropped 1.4 percent. Stable demand from the personal care, apparel, prescription drug and direct response categories was more than offset by steep reductions from food companies and auto manufacturers. Year-to-date spending for the medium has grown 2.2 percent.

Outdoor spending slowed during the third quarter but still registered gains of 3.2 percent for July-September and 8.6 percent for the nine months. Local service businesses, restaurants and education institutes continued to direct more money into the medium.

The pace of spending in Radio media remained soft but steady. Local Radio expenditures were up 2.0 percent in Q3 and have risen 2.2 percent year-to-date. National Spot Radio fell 2.3 percent in July-September and was off 1.9 percent for the first nine months of the year.

Local Newspapers, despite robust budgets from local auto dealers and an uptick in financial advertising, posted a 4.4 percent spending decline in Q3 and were down 3.9 percent year-to-date.

Mobile space saw “profound growth” in 2011 (video)

Friday, December 16th, 2011

Mobile Future 2011The mobile space saw “profound growth an a vast array of new wireless innovations,” says MobileFuture in its 2011 Mobile Year in Review.

“Consumer-driven innovation and heated competition continued to define every aspect of the mobile marketplace in 2011,” said Mobile Future Chairman Jonathan Spalter.

“From mobile social networking to new devices, broader coverage and unprecedented choice, the wireless sector is a true model of success in today’s innovation economy.While we can’t predict with precision what’s next, one thing is clear after a year of profound progress:  The mobile future has arrived.”

Key 2011 highlights include:

  • Whopping increase in app creation and downloads:
    • ONE BILLION apps downloaded worldwide each month
    • $3 BILLION paid by Apple alone to independent apps developers
  • Surge in use of social media mobile platforms
    • 166 PERCENT increase in Facebook Mobile users in the first half of 2011 alone
    • 103 MILLION wireless tweets were posted each day
    • ONE BILLION Foursquare check-ins
    • 26 PHOTOS were made “hipstery” on Instagram every second
  • Ongoing explosion in data traffic
    • EIGHT TRILLION texts were sent – up 1.1 trillion from last year
    • 1800 PERCENT increase in traffic on U.S. networks predicted in just four years
  • Unprecedented competition and choice
    • MORE SMARTPHONES purchased than PCs in the United States
    • MORE WIRELESS SUBSCRIPTIONS than people
    • TWO BILLION networked mobile devices by 2015
    • 4G SERVICES being rolled out by at least six carriers in 2011 alone
  • Massive potential for job creation and economic growth:
    • 2.4 MILLION American jobs supported by wireless
    • $27.5 BILLION investment in U.S. mobile networks by wireless carriers
    • 500,000 JOBS & $400 BILLION to U.S. GDP with additional 500 MHz of additional spectrum

    Here’s MobileFuture’s annual video animation wrapping up 2011:

What was more popular than Jesus on social media?

Friday, December 16th, 2011

DropboxDropbox emerged from 2011, as not only one of the most popular startups of recent memory but also as the most loved topic on social media, according to Amplicate’s annual review of the most loved and hated topics on social media.

Ninety-nine percent of comments about the cloud computing firm were positive, making Dropbox more popular than Jesus Christ who was the most loved personality on Twitter and Facebook in 2011, just above Joe Jonas.

Joe Jonas was considerably more popular than Twitter favorite and fellow musician Justin Bieber who was the most talked about personality on social media for the second year running.

New York most loved city

New York was the most loved city on social media with 91% of opinions expressing love for the the Big Apple, while another kind of Apple, the Apple iPad, was the most loved gadget on social media over the year.

The mosquito was by some distance the most hated topic on social media in 2011, with 99% of opinions expressing hatred for the insect.

The top ten list of the most hated topics on social media in 2011 includes many of the usual suspects, colds, flu, pimples and perhaps more surprisingly the social network Bebo.

Amplicate’s annual review is part of its free social media analytics service. Amplicate offers free online social media analytics as well as in-depth social media reports on every imaginable topic. Reports explain what consumers have been saying about a topic, when and where they are saying it and why.

Execs say business travel is a pain

Friday, December 16th, 2011

Airline JetAn overwhelming 92% of executives think that business travel is failing to improve, with almost half saying it is getting worse or even much worse, according to a survey by ON24, a web casting and virtual event firm.

When asked which cities they would choose to avoid for a convention or trade show if a substitute virtual event were available, Houston topped the list, with almost half (49.3%) of the respondents preferring not to travel to the largest city in Texas.

In fact, respondents said they would prefer attending a virtual conference over actually visiting several American cities, including:

  • Houston – 49.3%
  • Los Angeles – 41.7%
  • Orlando – 37.5%
  • Miami – 33.3%
  • Chicago – 27.8%

Atlanta’s Hartsfield-Jackson was ranked as the nation’s worst airport, followed by Washington D.C.’s Dulles and Los Angeles’ LAX.

The survey respondents cited a variety of reasons for the woeful state of business travel. The worst part about flying was the possibility of sitting in the middle seat (53%), followed by potential delays (50.6%), security lines (40.9%) and rude airline employees (25.6%).

Executives also noted the possibility of sitting next to a “nightmare passenger” as a concern, with three quarters (74.2%) of respondents saying they do not want to sit next to a sick person, followed by a baby or annoying child (42.9%), an arm rest hog (42.9%), a snorer (35%) and a couple who can’t keep their hands off each other (26.4%).

Hotels fared no better, with a surprising 52.8% of executives concerned about the risk of bed bugs, along with dirty linens (44.8%) and noisy guests (42.3%). Responses about trade shows and conventions reflected the usual criticisms about boring presentations (60.7%) and getting behind at work (60.1%). However, an interesting 19.6% of respondents said that the so-called “booth babes” who often staff trade show exhibits are sexist relics.

“These results demonstrate that virtual communication is more ‘in sync’ than physical events with how people today prefer to work,” said Denise Persson, ON24′s Chief Marketing Officer.

“In today’s digital age, professionals increasingly prefer virtual events and webcasts to traveling to in-person events. Virtual event attendees can consume content conveniently and efficiently wherever they are — at their desks, on their laptops or with any mobile device. With virtual communication, there are no logistical barriers interfering with getting the information you need.”

Five tips for last minute Facebook marketing campaigns

Friday, December 16th, 2011

FacebookPromotion participation is up 30% during this holiday season network-wide. Businesses that have run a marketing promotion after Thanksgiving have experienced a 30% increase in their participation rate compared to a similar promotion before the holidays, according to Back At You, which helps companies and agencies build Facebook and Twitter marketing campaigns.

“The holidays are always the best time to start a promotion. People are looking for deals and when their favorite brand on Facebook offers a promotion, the fans are all over it. Also, brands greatly benefit with increased participation because that means more people are spreading their name. In fact, our data shows that for each new participant, on average, an additional 170 people potentially see it via their Facebook newsfeed. This is huge for a brand’s reach and messaging and why businesses use Back At You,” says Michael Glazer, CEO and Founder of Back At You.

As brands continue to build their online presence on Facebook, the ability to create cost-effective promotions that build and engage fans have become much more important. There is no better time to start online marketing campaigns then during the holidays.

If you plan on initiating a last minute marketing promotion, here are some tips:

  • Use a Facebook Page as your landing page. Facebook makes building, engaging and managing your fans easy, plus the viral components inherent in Facebook are second to none.
  • Make sure you have a good, catchy headline and thumbnail. Your promotion needs a good call to action and needs to sound appealing. Don’t underestimate the one-liner. Also, a good thumbnail image is important as this is what will be posted in the newsfeed. Images get clicked the most.
  • Make sure people Like your page first, then enter the promotion. Also, don’t forget that according to Facebook rules, all promotions need to be done in an application, like the one Back At You provides.
  • Review analytics and viral components of your promotion. If you are using a quality promotion application, you can view the data of your promotion including its reach, wall posts, participation, demographic info, referral sources and other key data. Don’t be blind to the data, it is the key to constantly improve your promotion.

People are fans of brands on Facebook for mainly two reasons. The first is that they want to be kept up to speed on their favorite products and services. Second, they are looking for deals and promotions on those products or services.

 

Five rules of thumb for social media marketing

Friday, December 16th, 2011

Twitter birdIn case there was ever any doubt, social marketing does not seem likely to disappear any time soon.

According to a recent Nielson study, Facebook is the single most popular third party app on Android smart phones, with more than 80% of users between 18 and 24 using Facebook regularly.

What this means is that Facebook is a major source of exposure for companies savvy to social marketing. According to marketing professional Amy Swanson, who specializes in social marketing at the Atlanta firm BigSwitch Marketing and Design, it has never been more important for small businesses to implement social media campaigns.

“The way people get information, in this day and age, is typically through Facebook or Twitter,” notes Swanson. “That makes social networking a major tool that small businesses simply must utilize in order to compete.” Swanson goes on to offer five essential tips for business owners seeking to board the social marketing bandwagon.

TIP SHEET

According to Swanson, mastering the right tone and content of a good social marketing campaign can boost sales and increase customer loyalty.

1. Remember to be human: Forming meaningful client relationships means writing as a person, not as The Company.

2. Know your audience: One of the biggest assets of a social marketing campaign is that it allows a company to know who its clients are and what they care about.

3. Don’t forsake communication for technology: Make sure that the emphasis is always on talking with clients, not talking at them.

4. Listen to the client: Companies all claim to do this, but social networks provide a peerless platform for actually listening to customer needs.

5. Define a strategy: Think clearly about the company’s goals and identity before launching the Facebook page.

Swanson notes that social marketing involves some degree of trial and error, but being clear from the get-go about expectations and strategies can go a long way toward social marketing success.

Cyber criminals will target small business, the cloud, mobile and social networks in 2012

Friday, December 16th, 2011

KrollCyber crooks will target small businesses, social media attacks will be more common, and mobile security threats will reach an all-time high in 2012.

So says The Cyber Security and Information Assurance Division of Kroll Inc., which released its annual security forecast, highlighting key areas of risk and trends that will impact how organizations and governments combat and respond to cyber threats.

“The events of 2011 suggest that the cyber security landscape will find public and private organizations are still on unsteady footing,” said Karen Schuler, practice leader of the Cyber Security and Information Assurance Division. “Traditional pain points for organizations including mobile technologies, incident response and regulatory requirements will intensify as new and developing challenges surface in 2012.”

“We frequently see organizations with protective measures based on the assumption that they are not a target,” said Alan Brill, senior managing director of the Cyber Security and Information Assurance Division. “Yet 2011 taught us that no one is exempt from attack. Companies need to take a strategic and aggressive approach to cyber security. Ignoring a problem is no guarantee that the problem will ignore you.”

Kroll’s 2012 Cyber Security Forecast includes:

1.    Mobile technology security threats will be at an all-time high. Mobile technologies are changing so rapidly that in some organizations the demand and pressure to deploy new technologies (e.g., tablet computers) will outstrip the organization’s existing capabilities to secure them. This unfortunate dynamic is no secret to thieves who are ready and waiting with highly targeted malware and attacks employing mobile applications. Similarly, the perennial problem of lost and stolen devices will expand to include these new technologies and old ones that previously flew under the radar of cyber security planning. For example, digital cameras used by medical facilities to document patient treatment are becoming increasingly attractive to potential thieves. The loss of this type of data represents a potential HIPAA privacy law violation and could have serious ramifications for the health care industry.

2.    Social media will increase in popularity as a conduit for social engineering attacks. Social media adoption among businesses is skyrocketing and so is the threat of attack. In 2012, organizations can expect to see an increase in social media profiles used as a channel for social engineering tactics. Thieves will utilize clever tactics to coerce end-users into disclosing sensitive information, downloading malware or both. To combat the risks, companies will need to look beyond the basics of policy and procedure development to more advanced technologies such as data leakage prevention, enhanced network monitoring and log file analysis.

3.    Small businesses (SMBs) will enter the crosshairs of cyber attacks. “Hacktivism” may make headlines, but the fact of the matter is that data thieves are simply looking for the path of least resistance. Of late, that path has been leading directly to SMBs that house large amounts of valuable data but lack the data security budgets of their big business peers. Common modes of attack include everything from social engineering to SQL injection. In addition, ongoing use of legacy systems – weakened by postponed or overlooked upgrades and replacements – put SMBs at heightened risk.

4.    As cloud services gain in popularity, related breach incidents will flourish. If we were meteorologists, we’d definitely be calling for overcast with a chance of storms. Companies are smartly embracing the cloud for the associated cost savings and ease of use. Unfortunately, current surveys and reports indicate that companies are underestimating the importance of security due diligence when it comes to vetting these providers. As cloud use rises in 2012, new breach incidents will highlight the challenges these services pose to forensic analysis and incident response and the matter of cloud security will finally get its due attention.

5.    Business and government cooperation will be mission-critical for economic and infrastructure health. Cyber crime has the capacity to cripple almost every aspect of commerce from the largest corporation to the individual consumer. Similarly, the security of U.S. infrastructure is being called into question in disturbingly real ways. For these reasons there is a growing sentiment among both private organizations and the U.S. government about the increased need for information sharing. Improved communication between the private and public sectors will not only give government the ammunition needed to take down major threats, it will also increase private entities’ capacity to respond to large threats more effectively.

6.    Privacy concerns will keep geolocation technology in a white-hot spotlight. Geolocation technology is the quintessential double-edged sword. On one hand, consumers love the convenience of innovative mobile apps and services utilizing this technology. On the other, the backlash against surreptitious tracking or disclosure can be swift and strong. In fact, two federal bills were introduced in 2011 dealing specifically with the protection of geolocational information. It’s doubtful either will become law in 2012, but we can expect to see privacy advocates urging businesses to adopt an opt-in or consumer consent model.

7.    Management and analysis of logs will gain more respect for its role in incident preparedness and response. Security incidents have increased in sophistication and frequency in recent years and one of the most effective modes of response involves maintaining complete logging for the network and key applications. While historically undervalued, logging provides vital information that can be utilized for analysis of network activities and documentation of security incidents. As companies begin to see the error in their ways in 2012 they will begin to implement formal risk assessments to look for security weak spots.

8.    Incident Response Teams will get a permanent seat at the table when it comes to standard business operations. Historically, incident response teams were made of employees from across the organization tapped to mobilize only if and when security incidents occurred. But to remain competitive in today’s market companies need to upgrade incident response teams from contingency plan status to day-to-day operations. Effective incident response teams can include a group of full-time employees designated as incident responders or a team of outside consultants (via a third party) hired for 24/7 incident response support.

9.    Companies will overlook key vulnerabilities, as regulatory compliance continues to drive organizational security. Let’s face it – state and federal regulations remain the yardstick by which the comprehensiveness of data privacy and security are measured. But using such a “checklist mentality” to drive security initiatives is dangerous because a number of data security regulations overlook basic IT security controls. Certainly there are regulations that address the need for encryption or the development of an incident response plan but few require a wide range of best-practice controls such as up-to-date anti-virus software. As more breaches occur as a result of security gaps, we should expect to see governing agencies offer specific guidance on risk assessment and standard IT security controls.

10.    Breach notification laws will gain traction outside of the US. While the U.S. Congress struggles to reach consensus on a federal breach notification law, internationally the idea is gaining momentum. Germany began requiring breach notice in all sectors in 2010 and several other EU nations have expressed interest in putting similar requirements in place. Meanwhile, Canada is also considering mandatory breach notice as part of proposed revisions to PIPEDA, which governs how Canadian businesses collect, use and disclose personal information. Companies with a global presence should watch these developments closely because they could have significant impact on their operations abroad.

Social media classes training the next generation of marketers

Friday, December 16th, 2011

Seo.comThe views some high school and college students have of social media may be changing as they break this month for the holidays. Before Davis High School junior Breanna Barton took Jeff McCauley’s new social media marketingclass, Facebook and YouTube were merely means for wasting time. Now Barton sees things a little differently.

SEO.com is hiring some of these graduates as growth rates in social media marketing are expected to increase about 33 percent each year, from $400 million in 2010 to $2.3 billion in 2015, according to a forecast by BIA/Kelsey.

“There’s so much more to [social media] than people think,” Barton said. “I didn’t really think you could market with them, but it’s amazing how much potential there is for it.”

Companies are no longer just dabbling in social media, but fully investing in it.

These developments are changing marketing curricula, both in high schools and colleges, McCauley said.

“I [do it] because it’s now and it’s happening,” he said. “Chances are these kids will be working a lot with social media in the future. I’m not trying to make good high school students; I’m trying to shape the next generation of marketing professionals.”

Jonah Berger, an assistant professor of marketing at the Wharton School at the University of Pennsylvania, said the school’s marketing program is also actively adjusting to the changes.

“The school as a whole is extremely interested in these issues and I think that points to the importance of it,” he said.

But Berger also said that social media is simply another weapon in the marketing arsenal.

“These are technologies, not strategies,” he said. “To be effective, you have to understand the motivations for people’s interactions on those pages.”

He said he focuses much of his teaching on how to understand people’s behavior in social media so his students can better target their audiences.

The change to social media marketing has been gradual until recently, according to Ash Buckles, president of SEO.com, a Utah-based search marketing company that offers social media to its clients.

“When companies execute a social media campaign well, communication is maximized and open,” he said. “Social media allows businesses to receive direct feedback as a listening platform as well as introduce new product ideas.”

Berger said the power of the word of mouth is unequalled by any other tool in the marketing field, and social media is but the online version of “spreading the word.”

“I believe we will continue to see a rapid shift in marketing strategy as recent graduates enter the workforce and bring their own insights on the technology they have grown up with,” Buckles said. “I am excited to see how they will revolutionize the industry.”

Top 2012 marketing trends: guruism, collective curation, seamless tech

Friday, December 16th, 2011

UpshotChicago-based marketing agency, Upshot, has released its trends report for 2012,

“As many Americans continue to take a pragmatic and empowered approach to persistent economic uncertainty, brands will need to embrace new roles, capitalize on emerging opportunities to connect, and orchestrate a truly integrated approach to establishing relationships with their consumers,” said Liz Aviles, Upshot vice president of Market Intelligence.

“Smart and nimble marketers will recognize that the velocity of change in today’s marketplace actually creates new opportunities for brands to distinguish themselves with a savvier, connected consumer.”

Upshot’s trends for 2012 are diverse thought-starters that apply to just about any brand or industry, giving marketers a guide to help them remain on the cutting edge—or, better yet, redefine that edge—throughout the course of the year.

Produced by Upshot’s Planning Department and Market Intelligence Group, the Source, the report cites examples of marketers already putting these trends into action, as well as implications for marketers who are ready to immediately implement these insights.

Here is a quick look at Upshot’s 10 trends for 2012.

Guruism. Will your brand be the go-to guide on a given topic?

Collective Curation. Credible brands can become hubs for Collective Curation, bringing a focused theme to life through the voices of others.
Anarchy in the Aisle. The Path to Purchase is dead. Long live the Path to Purchase.

Mindfulness over Matter. Situated between a tumultuous past and an uncertain future, consumers are increasingly finding solace in the present moment.

Seamless Tech. Technology-enhanced marketing will increasingly provide seamless, simple experiences.
Gender Bender. Between better-educated women, drastic household changes, and shifting collar colors in the workplace, traditional gender roles are fast becoming relics.

Cause with Effect. With the lingering threat of a “cause bubble,” cause marketing must increasingly focus on making relevant, visible, and inspiring impacts.

World of Wellness: Brands must reevaluate their roles in the diverse wellness ecosystem, ensuring that they’re contributing to a better quality of life for consumers.

Recession Rejection. Shoppers are on a quest for control. And when they set their sights on smaller, more personal spheres, they’re optimistic about their prospects.

Hack My Brand. Marketers are embracing benevolent hacking for innovative, entertaining, and practical solutions.

“We found that our 2012 trends ultimately coalesced around three pervasive macro-social issues: managing information, living in harmony with technology, and reasserting control,” said Upshot Senior Planner, Brian Asner.

“Whereas our previous trend reports have focused mostly on seismic shifts in consumer sentiments, this year’s ten trends are primarily reactions to the exogenous, fast-changing social forces in the world around them.”

The report is available for download.

MicroVentures raises $150K using its own crowdfunding service

Thursday, December 15th, 2011

MicroVentureMicroVentures, an online crowdfunding investment service that allows accredited investors to invest in deals that they might not otherwise see, has raised $150,000 while it continues to focus on helping entrepreneurs connect with individual investors.

This latest round was raised by using the service itself – all contributions were from several of the investors currently in the network, with the average investment of just over $10,000 per participant.

As easy money for founders is coming to an end in the current economic climate and an increasing number of start-ups face significant struggles to secure money, crowdfunding has continued its rise.

When VC money dries up

When VC money dries up, the opportunity to get in on deals does not – quite the contrary.

Crowdfunding services like MicroVentures open doors for individuals to invest in carefully vetted high-growth companies early, and have a return on their investment should the company have a successful exit. Entrepreneurs, for their part, have realized that it pays to shake your bootstrap to build a nimble, successful start-up and are turning to services like MicroVentures to find their perfect match.

“We are excited about the level of participation from the individual and independent investors we’re talking to. They clearly value the due diligence process we use for each of the start-ups that apply to the network,” said Bill Clark, CEO and founder of MicroVentures.

Entrepreneurs creative with spending

“The new generation of entrepreneurs has become very creative with how they spend funds, and they have learned that they don’t need massive amounts of financing to build innovative services and scale them.”

Crowdfunding not only puts individuals in touch with high-growth start-ups, it also has a larger positive side effect. It addresses the question of how to generate economic growth from a web-enabled, bottom-up approach: individuals coming together to support small businesses that are the engines of creation of the U.S. economy. By 2012, the peer-to-peer trend is forecast to reach $1 billion in transactions.

The more participants on the MicroVentures platform, the more opportunities exist for start-ups to get off the ground and succeed. And the more participating investors can leverage the power of this new funding platform.

In late October, MicroVentures announced that it raised $300,000 for a fund created to buy private shares in Facebook on a secondary market. The latest round of funding will be used to grow the platform and investor base to offer more opportunities to entrepreneurs and expedite the funding process, with the goal of reducing the fundraising cycles down from an average six months to even as little as a month or less.

Seven barriers to growth for mobile payments

Thursday, December 15th, 2011

Dollar signThe hype around mobile payments keeps growing, but prognosticators are overlooking a number of barriers that will determine whether mobile payments,and enabling technologies like NFC, will flourish or stall. BillingViews has identified the key factors that can undermine mobile payments in a new presentation entitled “The Seven Barriers to Mobile Payment Adoption.”

“Common sense dictates that not only are the messages designed to attract customers to mobile payments flawed, but there are also serious issues that can affect adoption,” says Alex Leslie, Publisher of BillingViews.

“None of these barriers is insurmountable, but they need to be addressed now. The hype has to be balanced by the reality that mobile payments could well be a solution to a problem that does not exist.

“Today’s card swipes are not inconvenient and phones can be hacked. The giants who are driving this industry need to rethink their approach,” says Leslie.

The seven barriers, as identified by BillingViews, are:

1)    Uncertainty and complexity of fees
2)    The threat of heavy handed regulation
3)    Too many competing technology enablers
4)    Major players failing to commit to a consistent path
5)    Inability to find a problem for which NFC is actually the best solution
6)    Balancing simplicity and speed with security
7)    A failure to identify a truly compelling advantage for consumers

The problem with much of the hype surrounding mobile payment’s potential is that it often fails to examine the details of how mobile payment will emerge, what the motivators are for consumers to adopt it, and which competing technologies align best with the needs of both merchants and consumers. Until and unless these barriers are overcome, mobile payment is likely to remain an exciting idea that serves no winning purpose in the rapidly evolving payments market.

Fueling the Internet: State of the data center 2011 (infographic)

Thursday, December 15th, 2011

Emerson Network PowerData centers, those server farms fueling the Internet and cloud computing, have become crucial infrastructure. Emerson Network Power created a new infographic examining how much we now rely on them.

“Over the last several years, advances in technology, an increased reliance on the internet and social media as well as an increased focus on energy management initiatives have had a significant impact on the data center world,” said Scott Barbour, business leader of Emerson Network Power. “Data centers are the unsung heroes. This infographic illustrates how our reliance on them has grown exponentially.”

Some of the facts explored in the infographic:

Fueling the internet.

When internet users perform search engine queries, make purchases on their favorite retailer’s website or connect with friends via social media, data centers are making it all happen.

For example: $53 Billion in cyber weekend sales is larger than the entire economy of Bulgaria. With so much activity and reliance on the internet, having a reliable data center infrastructure is more important than ever.

How big is it?

This year, mankind will create 1.2 trillion gigabytes (GB) of data, equivalent to 75 billion 16 GB iPods. That’s more than enough for every person on earth to own 10 iPods.

Too big to fail

The growing dependence on the data center means growing consequences of downtime. If all 509,147 data centers went out 2.5 times (based on an average) for a duration of 134 minutes, that would equal 2,842,737 hours of downtime, at a total loss of $426 billion a year. That’s enough to buy every person in Munich, Germany, a yacht.

infographic

How to reach the huge audience of lonely consumers:market online

Thursday, December 15th, 2011

StanfordAs we embark on another holiday season, we’re once again deluged by images of groups of happy people socializing. But a large number of us will be facing the biggest shopping period of the year either alone or feeling lonely - an important fact largely overlooked by both consumers and the people who market to them, says Baba Shiv, Sanwa Bank, Limited, Professor of Marketing at the Stanford Graduate School of Business.

Shiv’s research comes on the heels of  census figures showing that many more adult Americans – 45 percent – are now single.

“Because of social media, you’d think people would be saying they’re less lonely than before the technology existed,” Shiv said.

Shiv became interested in studying loneliness, or the sense of being socially isolated, when he heard a statistic that stunned him: 25% of people today say they are lonely, a percentage that’s higher than in years past.

“That’s so counterintuitive,” he says. “Because of social media, you’d think people would be saying they’re less lonely than before the technology existed.”

How loneliness affects buying decisions

As someone who studies consumer behavior, Shiv naturally turned to the question of how loneliness affects buying decisions. In a recent study, which he conducted with colleagues from the business schools of the University of Iowa and the University of British Columbia, the researchers looked at what sort of movie lonely people would choose to rent from Netflix.

They showed participants a picture of a DVD case along with a description of the movie and a rating, supposedly the average of past viewers’ reviews. One randomly selected group saw information for a movie with a Netflix rating of 2.5 stars (or slightly below the midpoint on the site’s 5-star scale).

The other group saw information about exactly the same movie, but were told that its rating was 3.5 stars, a tad higher than the midpoint. After evaluating how much they would like the film and how likely they were to rent it, all the participants completed a standard loneliness questionnaire.

Most people, not surprisingly, said they would like to see the higher-rated movie. But intriguingly, just the opposite was true for those who scored on the lonely end of the loneliness scale: lonely participants actually favored the 2.5-star film.

Why would that be? The Netflix study was inconclusive, Shiv says, because 2.5 stars can mean quite different things. It’s possible that a movie earned that average because it’s loved by a significant minority, in the way of a cult film; but it could simply be a mediocre movie, rated below average by just about everyone.

Lonely people prefer the minority choice

Shiv and his colleagues ran more experiments and found results that matched the first interpretation. “People who are not lonely prefer to go with the majority, whereas people who are lonely prefer to go with the minority,” he says.

For example, in one study, students had to choose a piece of artwork after being told either that 80% of past buyers liked this artist’s work or that 20% of buyers liked it. The lonely students (and only the lonely) went along with the 20%.

However, there was an important twist to this result: It held up only when participants were shopping for art to display in their own room. When they were told they’d be buying art for a public space, they went along with the majority preference, just like the non-lonely students. Lonely people, Shiv believes, are often comfortable being lonely when they’re alone, and choose products that fit their identity as part of a minority. “But, in a social setting, they become so anxious about other people that they go overboard in going with the consensus.”

That private-public tension, says Shiv, creates the possibility of a troubling mismatch between buying decisions and actual preferences. “If a lonely person makes a purchase in public, but the consumption happens in private, that can result in huge dissatisfaction,” he says.

Despite what the loneliness questionnaires show about people’s private feelings, few are willing to publicly admit to their loneliness. This may be one reason marketers seem to underestimate the prevalence of the lonely consumer. TV commercials, for example, typically show people enjoying a product while amongst family or friends. “That may not work for the lonely consumer,” Shiv says. Not only might lonely people have a harder time relating to these social images, but also they may actually find such scenes off-putting, in much the same way they stayed away from majority-endorsed DVDs or artwork in Shiv’s studies.

Market online to reach lonely consumers

So what’s a marketer to do? “If a quarter of the target market is lonely, it might make sense to promote more heavily online,” Shiv suggests. For one thing, lonely people might shy away from bustling stores and movie theaters, and feel more comfortable in the privacy of their own homes, whether it be watching videos on Hulu.com or shopping on Amazon.

Reaching lonely consumers through online channels offers another advantage, Shiv says: the ability to show targeted offerings. Through traditional media, it’s not nearly as easy to target the lonely consumer as it is to reach a narrower but more visible swath of the population, such as Hispanics or Denver-area parents.

Online marketers, on the other hand, can customize their message based on browsing patterns and purchase histories. Personalized messages, such as “People like you bought this product” — something the Amazons and Netflixes are already doing across the board, will work especially well for lonely consumers, Shiv believes.

Consumers, for their part, can take comfort in knowing that though they may be lonely, they are far from alone. “It’s okay to be lonely,” Shiv says, “and it’s not something to be ashamed about.”

Most corporate intranets use at least one social media tool

Thursday, December 15th, 2011

PrescientSocial media tools are now present on most corporate intranets with 61% of companies reporting at least one social media tool available to some or all employees.

The most popular Intranet 2.0 tools are blogs (75%), discussion forums (65%), instant messaging (63%), and wikis (61%) while social networking for employees and microblogging are on the rise at 43% and 42% respectively.

These are the results of a new Social Intranet Study, released by the International Association of Business Communicators (IABC) and Prescient Digital Media.

The study was conducted earlier this year and examines social media use on corporate intranets and the magnitude, use, and popularity of social media by employees and executives. More than 1,400 respondents participated in the survey, representing organizations of different sizes and a diverse range of industries, from around the world. The results reveal rapid adoption of social media on the corporate intranet in the past year.

Employee collaboration & engagement top reasons

The leading need or reason behind Intranet 2.0 implementations is employee collaboration (78%), followed closely by employee engagement (75%). Of organizations that do not have at least one social media tool, 18% cite lack of executive support as the primary barrier to implementation, and the same number (18%) cite other, bigger priorities preventing them from implementation.

“While the popularity of social media tools on corporate intranets is rising, only about one-quarter of frontline employees and executives alike rate their intranet social media as good or very good. Dissatisfaction rates are even higher. Without a proper plan, adequate investment, and the requisite change management and communications, most intranet social media initiatives will fail,” says Toby Ward, President of Prescient Digital Media.

According to survey data, 30% of organizations rate their overall satisfaction with intranet social media tools as good or very good; 26% rate these tools as poor or very poor. Only 28% of organizations rate employees’ satisfaction with Intranet 2.0 tools as good or very good and 28% of organizations rate executives’ satisfaction with Intranet 2.0 tools as good or very good.

Other survey findings:

  • Intranet content
    Traditional corporate communication information dominates most intranets:

    • 96% of intranets have communication information such as news and policies.
    • 86% have company information such as organizational charts, company vision, values, etc.
    • 82% have employee directories.
    • 81% feature standards and compliance information.
    • 70% have HR applications.
  • Technology
    The survey also explored technology platforms for intranets and found that Microsoft continues to dominate the enterprise collaboration or intranet 2.0 market:

    • 55% of organizations with Intranet 2.0 tools are using Microsoft SharePoint.
    • WordPress and Facebook (employee groups) are becoming popular Intranet 2.0 products and are currently used in 23% and 22% of organizations with at least one social media tool.
  • Chief contributors
    Not surprisingly, communication staff are the biggest social media contributors, followed closely by HR, marketing and IT:

    • 79% of organizations with Intranet 2.0 tools have communication staff as regular contributors.
    • 57% of organizations have HR staff as regular contributors.
    • 51% of organizations have marketing staff as regular contributors.
    • 49% of organizations have IT staff as regular contributors.

To download the complete survey report, see:  http://news.iabc.com/index.php?s=54&cat=52.

Cyber-espionage, privacy violations, social networking attacks among 2012 security threats

Thursday, December 15th, 2011

Panda SecurityCyber-espionage, along with privacy violations and social networking attacks facilitated by the increased use of mobile and tablet devices, will be the source of increased security threats over the coming months, according to predictions of the top security trends in the coming year from  PandaLabsPanda Security‘s anti-malware laboratory.

Cyber-espionage targeting companies and government agencies around the world will dominate corporate and national information security landscapes, with the integrity of classified and other protected information on the line. Trojans are expected to be the weapon of choice for hackers focused on these highly-sensitive targets.

According to Luis Corrons, technical director of PandaLabs, “We live in a world where all information is in digital form and is easily accessible if you know how. Today’s spies no longer need to infiltrate a building to steal information. As long as they have the necessary computer skills, they can wreak havoc and access even the best-kept secrets of organizations without ever leaving their homes.”

Consumers will continue to be targeted by cyber-criminals as they find ever more sophisticated ways to target social media sites for stealing personal data. Social engineering techniques exploiting users’ naivete have become the weapon of choice for hackers targeting personally-identifiable information.

“Social networking sites provide a space where users feel safe as they interact with friends and family. The problem is that attackers are creating malware that takes advantage of that false sense of security to spread their creations,” says Corrons. “It is very easy for cyber-criminals to trick users with generic messages like ‘Look, you’re on this video,’ for example. Sometimes, curiosity can be our own worst enemy.”

Following is a summary of what PandaLabs predicts as the major security trends of 2012:

  • Mobile Malware: A year ago, PandaLabs predicted a surge in cyber attacks on mobile phones, and the fact that Android has become the number one mobile target for cyber-crooks in 2011 confirms that prediction. That trend will continue in 2012, with a new focus on mobile payment methods using Near-Field Communications (NFC) as these applications become increasingly popular.
  • Malware for Tablets: Since tablets share the same operating system as smartphones, they are likely be targeted by the same malware. In addition, tablets might draw a special interest from cyber-crooks since people are using them for an increasing number of activities and are more likely to store sensitive data.
  • Mac Malware: As the market share of Mac users continues to grow, the number of threats will grow as well. Fortunately, Mac users are now more aware that they are not immune to malware attacks and are increasingly using antivirus programs to protect themselves. The number of malware specimens for Mac will continue to grow in 2012, although still at a slower rate than for PCs.
  • PC Malware: PC malware has grown exponentially over the past few years, and everything indicates that the trend will continue in 2012. Trojans, designed to sit silently on users’ computers, stealing information and transmitting it back to their handlers, will continue to be cyber-crooks’ weapon of choice; 75 percent of new malware strains in 2011 were Trojans.
  • SMBs Under Attack: Financial institutions are fairly well protected these days against malware. But smaller businesses are easier and cheaper targets to attack, and their customer databases can be a real treasure trove for hackers, particularly if credit card and other financial data is stored “in the clear.” Unfortunately, many small to medium-sized companies do not have dedicated security teams, which makes them much more vulnerable.
  • Windows 8: While not scheduled until November 2012, the anticipated next version of Microsoft’s operating system will offer cyber-crooks new opportunities to create malicious software. Windows 8 will allow users to develop malware applications for virtually any device (PCs, tablets and smartphones) running this platform, although this will likely not take place until 2013

Corrons concludes, “The malware game continues. As new technologies advance, cyber-crooks develop new modes of attack, often by simply adapting old techniques to the new platforms – which is an area software vendors need to pay attention to. In the end, though, it’s users’ false sense of security that is the hacker’s best friend.”

More information is available in the PandaLabs Blog.

Consumers Union urges stronger mobile payment protection from carriers

Thursday, December 15th, 2011

Most cell phone and tablet users can purchase digital goods and charge them to their monthly bill or prepaid phone account.  But they may not get the protections they need to limit their financial liability if something goes wrong with the transaction.

The protections consumers receive will vary depending on their wireless carrier’s policies and what’s in their cell phone contract, according to a new analysis by Consumers Union.

“Consumers using mobile payments should get the same strong protections they currently enjoy when they make purchases with a credit card or debit card,” said Michelle Jun, senior attorney for Consumers Union, the nonprofit advocacy arm of Consumer Reports.

“But we found that consumer rights can vary widely between wireless carriers and the protections carriers claim to provide are often nowhere to be found in customer contracts.”

In May 2011, Consumers Union called on the top wireless carriers to strengthen their contracts to protect consumers in the event that their phone is lost or stolen or if a merchant makes a billing mistake or the customer is not satisfied with a purchase.

Consumers Union urges carriers to provide stronger protections

The consumer group urged the carriers to provide the same strong protections guaranteed by law when consumers use a credit card or debit card.  In addition, Consumers Union pressed the companies to provide consumers across the country with the same protections California phone customers are entitled to receive as a result of regulations issued by the state’s Public Utilities Commission (PUC).

Since May, Consumers Union has been in communication with representatives from AT&T, Sprint, T-Mobile, and Verizon Wireless to find out how they handle disputed mobile payment transactions.  All four carriers maintain that they provide ample protections for consumers.

However, Consumers Union found that the protections these carriers provide fall short of what consumers get when they use credit cards and debit cards or when California consumers report a disputed charge on their phone accounts.

In addition, many of the protections that wireless carrier representatives described to Consumers Union are not disclosed in customer contracts, making it difficult to know whether consumers can count on these safeguards when problems arise.

“As new mobile payment options become available, consumers are better off sticking to services linked to credit cards or debit cards, which come with strong protections required by law,” said Jun.  ”If wireless carriers want consumers to have confidence in direct carrier billing programs, they should strengthen their contracts with the protections consumers need.”

Below is a summary of the protections that Consumers Union analyzed and what is provided by the top wireless carriers:

Limit liability when phones are lost or stolen:  A credit card customer’s liability is limited to no more than $50 for unauthorized charges.  In practice, credit card issuers usually shield customers from any financial liability for fraudulent charges.  Verizon Wireless’ contract makes clear that its customers are not liable for charges related to a lost or stolen phone.

Contracts for AT&T, Sprint, and T-Mobile protect customers from fraudulent charges made after a phone is reported lost or stolen but consumers may be on the hook for charges made before making a report.

Limit liability for disputed charges:  If a billing error appears on a monthly credit card statement, there is no liability for the customer as long as the customer reports the error within 60 days.

“Billing error” also includes a dispute with a merchant about the delivery or acceptability of goods or services.  While all four wireless carriers insist they provide refunds for billing errors or when customers are unhappy with purchases, these rights are not clearly disclosed in their contracts.

Re-credit pre-paid customers within 10 days for disputed charges:  After a consumer reports a fraudulent transaction involving a debit card, the bank must either complete its investigation within 10 business days or provisionally re-credit the consumer’s funds within that time.

AT&T, Sprint, and T-Mobile indicated that they strive to provide prompt refunds but none guarantee in their contracts that pre-paid customers will get a provisional refund within ten days after reporting fraudulent charges.  Verizon Wireless does not allow customers with pre-paid phone accounts to make mobile payment charges.

Give customers the right to withhold payments for disputed charges:  California’s PUC rule gives phone customers in that state the right to withhold payment of disputed charges while an investigation is conducted and requires investigations to be completed within 30 days.  Sprint’s contract indicates that customers don’t have to pay for disputed charges as long as they are reported within 60 days.

AT&T said that it gives all customers the right to withhold payments during an investigation but its contract only discloses this right to Californians.

T-Mobile discloses these rights for California customers but not for customers living in other states.  Verizon Wireless’ contract allows customers to withhold payment for charges related to lost or stolen phones but it does not indicate that consumers have this same right for other kinds of disputed charges.

Enable customers to set a cap on mobile payment charges:  The California PUC rule allows consumers to block third party charges on their accounts.  All four wireless carriers allow customers to block third party charges but AT&T and Sprint do not disclose this right in their contracts.

AT&T, Sprint and Verizon Wireless set their own dollar limits on allowable charges (AT&T has a $100 limit per month per line while Sprint and Verizon Wireless limit charges to $25 per month per line).  AT&T enables consumers to set their own limits but charges $4.99 per line each month to do so.

For more details, see How Top Wireless Carriers Compare on Consumers Protections for Mobile Payments.  For Consumers Union’s mobile payment tips for consumers, see:  Mobile Payments Tip Sheet: What Can Consumers Do Now

More than 200 billion online videos watched in October

Thursday, December 15th, 2011

TV The rapid and continuing growth of online video viewing is matched only by the way mobile devices have become so pervasive. Nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011.

Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month, according to digital media measurement firm comScore.

“As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience,” said Dan Piech, comScore product manager for video.

Google Sites, Youku and VEVO Lead Global Online Video Rankings

In October 2011, 201.4 billion videos were viewed online from a home or work location, with the global viewing audience reaching 1.2 billion unique viewers age 15 and older.

Google Sites led as the top global video property with nearly 88.3 billion videos viewed on the property during the month, accounting for 43.8 percent of all videos viewed globally. YouTube.com was the key driver of video viewing on Google Sites, accounting for more than 99 percent of videos viewed on the property.

China-based Youku, Inc. was the second largest video property globally with 4.6 billion videos viewed in October (2.3 percent global share), followed by VEVO which accounted for nearly 3.7 billion videos (1.8 percent share). Nearly 2.6 billion videos were watched on Facebook.com during the month (1.3 percent share), followed by Japan-based Dwango Co., Ltd. with 2.5 billion videos viewed (1.2 percent share).

Top 5 Global Video Properties by Total Videos* Viewed (000)
October 2011
Total Worldwide – Visitors Age 15+ Home/Work Location**
Source: comScore Video Metrix
  Videos

(000)

Share of

Videos

Total Internet : Total Audience 201,420,689 100.0%
Google Sites 88,278,970 43.8%
Youku Inc. 4,644,727 2.3%
VEVO 3,697,229 1.8%
Facebook.com 2,590,812 1.3%
Dwango Co., Ltd. 2,458,180 1.2%

*A video is defined as any streamed segment of audiovisual content, (both progressive downloads and live streams). For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

**Excludes views from public computers such as Internet cafes or access from mobile phones or PDAs

Personalization, innovation and flexibility will be hallmarks of future media

Thursday, December 15th, 2011

Georgia TechThe coming years will bring increased personalization, innovation and flexibility in the media landscape, according to the Georgia Institute of Technology.

These findings were announced in today’s release of the FutureMedia(SM) Outlook 2012, a multimedia report that offers Georgia Tech’s annual viewpoint on the future of media and its impact on people, business and society over the next five to seven years.

“Georgia Tech’s work in Future Media is part of our new Institute for People and Technology,” said Georgia Tech President G. P. “Bud” Peterson.  “By partnering with business and industry on interdisciplinary research, we are able to identify trends and challenges and work to develop transformative solutions.”

According to FutureMedia Outlook 2012, six megatrends will have a pervasive impact:

 

  • Smart Data: In an increasingly noisy world, we’ll have to sift, filter and be smarter about what matters.
  • People Platforms: Beyond “true personalization,” people will not just be consumers. They will be socially driven platforms made of algorithms from personal and associated data that they design and tailor themselves.
  • Content Integrity: Pervasive mobile devices, sprawling networks, clouds and multi-layered platforms have made it more difficult to detect and address our digital vulnerabilities, drawing us to trusted content sources.
  • Nimble Media: Media is evolving from a set of fixed commodities into an energetic, pervasive medium that allows people to navigate across platforms and through different content narratives.
  • 6th Sense: Extraordinary innovations in mixed reality will change the way we see, hear, taste, touch, smell and make sense of the world – giving us a new and powerful 6th sense.
  • Collaboration: We will harness the power of many in an increasingly conversational and participatory world.

For each of the six megatrends, the Outlook 2012 presents fresh and objective insights into those technologies and business practices that will significantly impact the converging media ecosystem. In addition, the report includes demonstrative clips and video interviews with leading Georgia Techresearchers offering real-world examples of the Institute’s innovation in these areas.

“Breakthrough research, innovation and collaboration with our partners have given us a rich and pragmatic basis from which to formulate this annual FutureMedia Outlook,” said Renu Kulkarni, founder and executive director of FutureMedia.

CIOs plan increase in IT hiring in Q1 2012

Wednesday, December 14th, 2011

Robert HalfTechnology executives expect information technology (IT) hiring to continue in the first quarter of 2012, according to the just-released Robert Half Technology IT Hiring Index and Skills Report.

In the latest quarterly survey, 20 percent of chief information officers (CIOs) said they plan to expand their IT departments, and 10 percent expect cutbacks, for a net 10 percent projected increase in hiring activity. This is up four points from the previous quarter’s projections.  

The IT Hiring Index and Skills Report is based on telephone interviews with more than 1,400 CIOs from companies across the United States with 100 or more employees. Executives are asked whether their companies plan to increase or decrease the number of full-time IT personnel on their staff during the coming quarter.

The survey is conducted by an independent research firm and developed by Robert Half Technology, a leading provider of IT professionals on a project and full-time basis. Robert Half has been tracking IT hiring activity in the United States since 1995.

Key Findings

  • The net 10 percent increase in anticipated IT hiring activity is up four points from a net 6 percent increase in hiring activity projected last quarter.
  • Networking and IT security professionals are in greatest demand, according to survey respondents.
  • Almost three quarters (73 percent) of CIOs said it’s challenging to find skilled professionals today, up seven points from the previous quarter.
  • Eight-eight percent of CIOs are confident in their companies’ growth prospects in the next three months.
  • Eighty-three percent of technology executives expressed confidence in their firms’ first-quarter investment in IT projects, rating the possibility of IT investment a 3 or higher on a five point scale, with 5 being most confident.

“The employment market for IT professionals has become more active, with many professionals looking for new opportunities,” said John Reed, executive director of Robert Half Technology. “The new year, especially, can be a time of transition as companies staff up and IT professionals take stock of their careers.”

Confidence in Business Growth and IT Investments

Eighty-eight percent of CIOs reported being at least somewhat confident in their companies’ prospects for growth in the first quarter of 2012; 42 percent rated  the probability of investing in IT projects a 4 or higher on a 5-point scale, with 5 being the most  confident.

Skills in Demand

The functional areas in which executives say they are experiencing the greatest challenge in finding skilled IT professionals are networking (20 percent) and IT security (19 percent). Applications development, data/database management and help desk/technical support followed, cited by 15 percent, 11 percent and 10 percent of survey respondents, respectively.  

Network administration remains the skill set in greatest demand, cited by 57 percent of CIOs. Windows administration and desktop support were next, each with 56 percent of the response.

 Regional Outlook

CIOs in the West South Central[1] area of the country plan the most IT hiring in the first quarter with a net 23 percent of executives anticipating adding IT staff.

 

Industries Hiring

Executives in the retail industry expect the most IT hiring in the first quarter. A net 17 percent of CIOs in this sector plan to expand their IT departments. This was followed by the business services industry with a net 16 percent of technology leaders anticipating hiring increases. Manufacturing was next, with a net 11 percent of executives in these industries planning to add staff.