Three quarters of consumers with mobile devices use them at some point during their shopping process, according to a survey of its 1,300 mobile publishers, says Verve Wireless, a mobile advertising firm.
Key findings from the Verve retail survey include:
- Over 60% of respondents use their smartphone for shopping one or more times each month
- Consumers use their smartphone to look up information on price (48%), followed by product information (24%), reviews (14%) and where to buy (14%)
- 81% of smartphone users have purchased a product or service online or in store after seeking information on their mobile device
- The top 3 product categories shopped for on smartphones are electronics (51%), entertainment (50%), books (45%), closely followed by clothing (38%) and automotive (21%)
- The top three retailers users accessed on their mobile device (tablet and smartphone) are Amazon (63%), eBay (37%), and Target (35%)
“The results substantiate what our advertising partners have known for a while, that mobile is an essential part of any retailer’s advertising plan,” says Greg Hallinan, Chief Marketing Officer of Verve Wireless.
“There is a growing demographic of consumers who rely on their mobile device to help them make decisions in the aisles of brick-and-mortar stores as well as while shopping online. The advertiser who meets them there will win the
Related Stories:
- Consumers want a full service mobile banking experience
- Seventy-seven percent of consumers with a tablet shop on a mobile device
- Mobile shopping to hit new records this holiday season
- More than half of mobile consumers check prices, buy elsewhere
- TRENDS: Mobile gets more media time than TV
© 2011, TechJournal. All rights reserved.
