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Business social networking platforms not living up to their promise

January 13th, 2012

InformationWeekResearch shows that business-oriented social networking platforms aren’t living up to their promise of better communication, collaboration and productivity, even though IT has these tools in place.

For example, 61% have run team or company wikis for over a year; 29% have had these systems in place for three years or more. Most, 65%, host these systems internally.

So says InformationWeek Reports, a service provider for peer-based IT research and analysis, in “Rebooting the Antisocial Network,” a report that encompasses analysis of results from InformationWeek’s recent 2012 Social Networking in the Enterprise Survey.

Findings: 

  • 66% of survey respondents say their companies have an official or unofficial presence on Facebook.
  • 42% have failed to integrate email with internal social networking systems.
  • 22% of those monitoring discussion about their organizations or competition on public social networks have engaged an outside firm for this purpose.
  • 16% have more than five full-time employees focused on social media.

The report author, Michael Healey, serves as president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments.

For full access to the research data, members can download now:http://reports.informationweek.com/abstract/10/8596/Social+Networking-Collaboration/rebooting-the-antisocial-network.html

 

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