A new report revealed that 63% of US households spend 35% more on technology bills than utility bills.
The report published by iYogi Insights titled, Consumer Research on Growing Spends on Technology Services 2012 also shows that mobile phones top the chart on monthly technology spends.
The findings certainly apply to us. We pay more for Internet, digital phone, cable and mobile services than for energy. We do use a product called Granola to manage power on our our PCs and laptops, which lowered our power bill from the previous year when we were not using it. Its free and lets you feel good about saving not just money, but being environmentally friendly too.
iYogi, a remote tech support company published this new research based on surveying nearly 1100 of its customers to understand their technology usage and monthly spend on services.
Is technology now the real utility?
The rising cost of energy has become a topic of hot debate, with US Department of Energy reporting that consumers spend 6% to 12% of their income on utilities. iYogi put its hypothesis, “is technology now the real utility” to the test through this research.
The research based on an in-depth survey offers interesting insights into the digital home, with technology bills for services surpassing utility bills for a majority of the respondents.
Research shows that with the ever-increasing role played by technology in every sphere of life, consumer spending on connecting to the Internet, subscribing to online services, mobile communication, and multimedia entertainment has also risen.
“iYogi Insights is a new initiative that reviews emerging and disruptive technologies and trends impacting our lives. Our large panel of customers, across multiple geographies, contribute to these insights,” says Vishal Dhar, president marketing and co-founder of iYogi.
“Technology is now the real utility as increasingly households spend more on a combination of technology bills to stay connected than their utility bills. The results of the survey also cite that technology continues to be the key enabler for empowering people in today’s fast-paced interconnected world, driven by demand for newer and smarter devices that connect to the Internet and to each other.”
Key highlights from iYogi Insights: Consumer Research on Rising Technology Spends 2012:
* Number of technology devices in households with more than two members goes up to 10-11.
* The highest expenditure is on mobile services with an average of $94 a month and an additional $19 on downloading games, music, movies, etc. Voice and data services are the most popular with 60% respondents subscribing to them.
* Triple Play package for Internet +TV+ Phone is the most popular with 50% respondents opting for this.
* Households spend $20-$180 per month on their ISP bills.
* Online back-up services, still a new concept, has already reached 30% adoption with a spend of about $10 per month. Such cloud services have immense potential as new types of services are launched.
* Nearly 30% use instant messaging applications, and app downloads topped the chart followed by music, movies, videos and games.
- Windows 8 launch expected to accelerate tablet shipments
- A third of parents willing to buy their kids iPads (infographic)
- Consumers lives becoming more digital, including financial management
- 3M powers investment in Energy Inc.
- Atlanta’s Ventyx acquires Global Energy
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