SEO firm National Positions has published a new report, the “Top Internet Marketing Trends of 2012,” identifying what’s changing in the world of online marketing and how companies need to adapt to create more leads and boost sales.
Top 10 Internet Marketing Trends of 2012 are:
Number 1: Value Based Marketing. Companies will demand an Internet marketing strategy that shows tangible results. It’s not just about rankings and traffic; it’s about leads, sales & measurable results that prove ROI. Key Performance Indicators must be used to track the success of your company’s marketing campaign.
Number 2: Rich Snippets. Google will provide more information about your website to searchers without them having to click to the site. This hurts your marketing efforts because it reduces page views and makes your sales funnel a bit smaller.
Number 3: Vanishing Data. Google will hide more information about your website in Google Analytics. This makes will make it more challenging to sift through the pertinent data to find the Key Performance Indicators that matter.
Number 4: Mobile Marketing Grows Up. Mobile marketing will continue to grow at an amazing rate. Customers are now using mobile search to do their shopping, especially for local products and services. As a result, mobile optimized websites are going to be a necessity for your success. 71% of users search after seeing mobile ad, 53% purchase due to mobile search and 90% of mobile search results in action.
Number 5: The Rise of Local Search Marketing. Local search and Google Local in particular will be more important than ever. Google will continue to make local results a more crucial component of its search algorithm. As a result of so many mobile users looking for local products and services, mobile and local are intertwined. Thus, a new marketing strategy called “MoLo.” There are 4 Billion local searches on Google per month, 61% of all local searches result in a purchase, and 55% of consumers use their mobile device to buy local products/services.
Number 6: Social Media Merges With Search. Google+, the search giant’s new social network, will impact search engine rankings. As a result, Google+ is going to be a key part of your company’s SEO strategy in 2012. Overall, social engagement across all platforms is important for a balanced SEO campaign.
Number 7: Video Content Matters. Video is more important as the web moves mobile and becomes more interactive. Videos are now a bigger part of Google’s search results as Google learns to index video content. Videos account for 50% of all online traffic as of January 2012. Not only do videos boost your company’s visibility, but they promote engagement. Customers exposed to videos are 437% more likely to engage your brand.
Number 8: Don’t Let Others Tarnish Your Reputation. As the Internet becomes more valuable, so does your company’s online reputation. This is because your business can be harmed by the reviews and comments angry customers post online. 90% of consumers trust online reviews, and 78% search a company online before buying product or service.
Number 9: Nurture New Leads, Don’t Waste Them. As your online market becomes more competitive, leads are harder to come by and more valuable. Every lead must be nurtured via email marketing. This is because 50% of qualified leads aren’t ready to buy immediately after being contacted. Meanwhile, lead nurturing emails have 10x the response rate as do stand-alone email blasts.
Number 10: Your Linking Strategy Must Evolve for SEO. Linking remains a pillar of your search engine exposure, but link diversity is now more crucial than ever. Simple anchor text links must be replaced with varied anchor text links to look more natural and gain the approval of the search engine crawlers. Reciprocal linking, once shunned by the search engines, is now helpful if performed with the right link partners.
For more information on “The Top Internet Marketing Trends of 2012” see: www.nationalpositions.com.
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