Online video continues to increase in popularity, with 143 million Americans watching content online in 2011 according to the latest report from media analysts Nielsen.
The 2011 State of the Media Report looked at how consumers in the USA watched video and found that although viewing content on a traditional TV is still the most popular method of watching programmes, online video is reaching millions of consumers.
The most popular video website is YouTube, which received 126.5 million unique visitors in 2011, but in terms of the time spend on the website the Google owned site comes second after Netflix.
YouTube viewers spend an average of 2 hours and 52 minutes watching content on the site, compared to Netflix viewers who view for 10 hours and 1 minute per month.
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Mobile video is also becoming more and more important to consumers, and 30 million people watched content on their smartphone last year. YouTube is also the most popular site on mobile devices, with other popular channels including those from TV broadcasters.
The Nielsen report also found that 34% of customers used video clips as their preferred source to find information about products and services, so with more consumers expecting video content from companies and using this content as a method of making purchasing decisions, more companies are seeing the benefits of investing in small business video.
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- Most U.S. consumers on the Net when they watch TV
- About a third of U.S. consumers used Netflix once a month
- More Americans using video-sharing sites more frequently
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