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Best words to use in email subject lines to get a response (infographic)

February 10th, 2012

BaydinIf you want people to respond to your email, use words such as “Apply,” “Opportunity,” and “Connect.” But avoid “Confirm,” “Join,” “Press” and “Invite,” among others. So says Baydin, which makes the email plugin Boomerang.

Baydin gathered data from five million emails and discovered which subject lines got the most responses and which did not.

It also found that sending email early – before work at around 6 a.m., worked best.

But getting past the user delete button can be tough. The average email user gets 147 emails a day (we get several hundred) and deletes 71 in under 5 minutes while spending 2.5 hours a day mostly on about 12 of them.

Here’s an infographic the company created on its findings:

email infographic

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2 Responses to “Best words to use in email subject lines to get a response (infographic)”

  1. Lynn Barrera says:

    Great tips to keep in mind. I did not realize the time ranges for when people prefer to open/read emails. Thank you!

  2. What an awesome Gold Mine of information here.
    I totally didn’t realise how many people open their e-mail before 6am. That’s so cool.
    Thanks for this list :)

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