By Allan Maurer
Social media trends are evolving as I write. Convergence, the “cult of influence,” social television, and what seems like a new major player in the social media field every month, among them.
I just joined Pinterest, latest of the hot social startups out there (so, we hear, did Facebook founder/CEO Mark Zuckerberg. He’s been active on the new site for about seven weeks. He liked a colorful photo of lemons and his three pins include the movies “Bridesmaids” and “Moneyball.”
I found Pinterest useful right away, perhaps because a handful of my Facebook friends who already share numerous interests with me are already on the site and pinning away.
I’m finding Google+ useful for insight into tech, marketing, social media, and other topics, although it is a less personal social site for me, at least. Facebook, of course, remains the mainstay of actual social interaction with friends for me. How about you?
Twitter always steers me to a browser bar full of links that interest me, but again, it is as useful to me professionally, or more so, than it is personally. It is continually interesting to see how some celebrities use Twitter, though. For a while, movie director Kevin Smith, who has a new show called “Comic Book Men,” made Twitter almost a second career for a while. You may recall his dustup with an airline that removed him from a flight for being too fat.
I haven’t gotten into social TV much yet, but it’s obviously coming down the media superhighway at high speed, whether people use connected sets or second screens.
Here’s 4340′s infographic on social media trends:
- Study shows how social networks perform for retailers (infographic)
- Moms buy products based on social media recommendations
- Small & medium sized businesses embracing social media marketing
- Which social sharing sites reach your audience? (infographic)
- Social marketers now need to add Pinterest to their arsenal
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