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TracFone top rated wireless carrier in 2012 Temkin ratings

March 14th, 2012

TracFoneA new research report published by Temkin Group, 2012 Temkin Experience Ratings, rates the customer experience of 206 large companies across 18 industries. This is the second year that Temkin Group has released these ratings. The research, which is based on a survey of 10,000 U.S. consumers in January 2012, includes seven wireless carriers: AT&TSprintT-MobileTracFoneUS CellularVerizon Wireless, and Virgin Mobile.

TracFone was the top rated carrier, but only received an “okay” rating. AT&TVerizon Wireless, and Sprint also earned “okay” ratings while the remaining carriers were rated “poor.”

The average ratings for the wireless carriers placed it 13th out of 18 industries in the study.

Temkin Group also analyzed the changes between 2011 and 2012 and found that customer experience in the wireless industry improved over the previous year.

All six carriers saw improvements

Led by Virgin Mobile and TracFone, all six carriers that were in both the 2011 and 2012 Temkin Experience Ratings had improved ratings. Sprint fell behind the other carriers with only a very slight improvement since last year.

“Customer experience improved across the entire wireless industry, but there’s still a long way to go,” states Bruce Temkin, author of the report and Managing Partner of Temkin Group.

This report can be accessed from the Temkin Group website at or from the blog, Customer Experience Matters, at The data can be accessed from the Temkin Ratings website,

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One Response to “TracFone top rated wireless carrier in 2012 Temkin ratings”

  1. Jo-anne L says:

    Seems like just the other day when Tracfone was only known as a prepaid service for low income users, or those with poor credit ratings. When I saw these headlines, I went to take a look at what they are offering that has put them ahead of the contract carriers, and was amazed to see how they’ve expanded their offerings to unlimited plans, BYOD SIM programs, international unlimited calling plans and even senior programs, through their various subsidiaries. While I’m still rather dependent on my iphone, and thus tied to AT&T, I may well introduce my parents to their simple and affordable looking SVC plan; it will be a good way for me to test the waters for a possible future switch over.