Google Sites led the explicit core search market in March with 66.4 percent of search queries conducted, according to comScore’s monthly data.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in March with 66.4 percent market share, followed by Microsoft Sites with 15.3 percent and Yahoo! Sites with 13.7 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.
| comScore Explicit Core Search Share Report*
March 2012 vs. February 2012 Total U.S. – Home & Work Locations Source: comScore qSearch |
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| Core Search Entity | Explicit Core Search Share (%) | ||
| Feb-12 | Mar-12 | Point Change | |
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 66.4% | 66.4% | 0.0 |
| Microsoft Sites | 15.3% | 15.3% | 0.0 |
| Yahoo! Sites | 13.8% | 13.7% | -0.1 |
| Ask Network | 3.0% | 3.0% | 0.0 |
| AOL, Inc. | 1.5% | 1.6% | 0.1 |
*”Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 12.2 billion (up 4 percent).
Microsoft Sites ranked second with 2.8 billion searches (up 5 percent), followed by Yahoo! Sites with 2.5 billion (up 4 percent), Ask Network with 555 million (up 4 percent) and AOL, Inc. with 285 million (up 7 percent).
| comScore Explicit Core Search Query Report
March 2012 vs. February 2012 Total U.S. – Home & Work Locations Source: comScore qSearch |
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| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Feb-12 | Mar-12 | Percent Change | |
| Total Explicit Core Search | 17,588 | 18,358 | 4% |
| Google Sites | 11,673 | 12,187 | 4% |
| Microsoft Sites | 2,684 | 2,808 | 5% |
| Yahoo! Sites | 2,430 | 2,523 | 4% |
| Ask Network | 535 | 555 | 4% |
| AOL, Inc. | 266 | 285 | 7% |
“Powered By” Reporting
In March, 68.6 percent of searches carried organic search results from Google, while 25.9 percent of searches were powered by Bing (versus 26.2 percent in February).
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- Google leads search, but Bing, Ask Network make small gains
- Google still dominates with nearly two-thirds of search market
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Tags: AOL, Ask Network, Bing, comScore, core search market March 2012, Google, Microsoft, Yahoo
