Wow. Clicks from paid search now outnumber those from organic (unpaid) search results by 2:1 for high commercial keyword searches in the United States, says WordStream.

WordStream’s Larry Kim adds that overall organic searches still get more clicks overall. But those where a searcher is looking for a product or service paid listings are winning.

The firm created this infographic about the “War on free clicks.”

© WordStream, a Google Keyword Tool, and AdWords Tool Provider.

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Tags: Google Search, infographic, Larry Kim, organic, paid, WordStream