Print continues to lose ground as an ad medium as the Internet and mobile gain. TV remains popular, despite the number of people who DVR programs and skim through the ads.

We have noticed that more newspapers large and small are setting up paywalls, a strategy that apparently proved successful for the New York Times, which has reduced the number of stories it lets viewers see free to ten a month.

Others, such as the celebrated New Orleans Times Picayune

This is not a trend that’s likely to turn around. Many local papers look anemic to us now. Fewer ads mean fewer news or feature pages as well.

Statista offers this chart based on Nielsen figures to show the print ad decline.

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• Americans trust online news sources as much as local papers

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Tags: advertising, Internet, print losing ground, Statista