By Kevin Joyce, Vice President Marketing Services, The Pedowitz Group
Einstein called it “spooky action at a distance.” Take two paired particles, such as photons, separate by vast distances, polarize one and the other reacts instantly. Their separate existence, however remote, entangled. I want that for content.
I have a dream that one day the FedEx of Information Delivery will cleave apart the delivery of content from its creation, thus freeing the delivery from the editors and worries over rendering on different devices, but still entangle the content with the source so the creator has perfect knowledge of how and where it is being received.
To date the Content Management System (CMS) vendors have largely focused on the creation phase for content and the associated storage, archival, workflows, editing, and so forth. The result is that the delivery of content is lagging behind the creation side. Consider:
- For many types of content you need the application that created it to view it.
- For optimal rendering of content on different devices (mobile, tablet, laptop) you may want different versions of the content.
- You lose control of the content as soon as any one recipient receives it.
But I have a dream that one day a piece of content can be created without worrying about the multitude of devices that will render it optimally. The Content Delivery System will isolate the receiver’s experience from that of the creator.
I have a dream where content is irrevocably entangled with its source so I can instantaneously expunge, revoke, or alter content, and all its children and grandchildren (copies) wherever they may be.
A dream where I can choose delivery options just like choosing from a FedEx menu. Where I don’t need an editor to view the dang thing, and I never see the “Microsoft can’t open this file” message ever again, because the information absolutely, positively has to be there, right now.
Where the integrity and privacy are assured, authentication of the recipient is possible; where a delivery receipt is instantaneous, and recorded every time the content or its derivatives are opened.
Where I can track the content, the copies, the copies of copies, and every recipient thereof forever, no matter where they are. Where I can review recipient behavior within the content, chapter by chapter, page by page, scene by scene, and song by song.
I have a dream that Content Delivery becomes like FedEx package delivery, but more. I want lasting entanglement with the source content.
Kevin Joyce, Vice President Marketing Services, The Pedowitz Group www.pedowitzgroup.com
Kevin brings 28 years of experience working with a variety of high tech companies to The Pedowitz Group, an award-winning Revenue Marketing agency. He specializes in helping clients create effective demand generation strategies that focus on delivering both marketing efficiencies and revenue results.
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