Arkadium, a top game development studio, today released the second part of its social gaming research study designed to shed light on the behavioral characteristics of Facebook purchasers.
Arkadium’s research uncovered some interesting data that provides an insightful look at the items Facebook gamers are likely to purchase, the genre of games that are most likely to monetize, and a greater understanding of the profile of the monetizing social gamer.
Some of the statistics accumulated in this second half of Arkadium’s research include:
• Why do players purchase?
– 51% purchase to decorate and personalize
– 44% purchase to gain an edge
• What do players purchase?
– 46% of purchasers buy game upgrades
– 52% typically stay in the $0-$5 range for in-game purchases
• Where do players purchase?
– 69% are purchasing in Sim or building games
– 79% spend in two or fewer games per month
• When do players purchase?
– 67% of buyers wait more than a week before they are convinced to purchase in a Facebook game
– 49% of buyers report they are still playing all of the games in which they have purchased after six months
The complete research presentation, which includes additional details on the study can be found here: http://slidesha.re/O00jVJ. The first half of the research can be found at: http://slidesha.re/NO0Uez.
- Sales of in-game items rising with popularity of mobile games
- Social gamers taking time and money from traditional game platforms
- One of three online gamers buys virtual goods with real money
- More than half of mobile device owners play games
- Online social game growth continues at slower pace
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