After a slew of search algorithm updates from Google, it is not uncommon to see online marketing professionals and website owners going gaga over the misconceived “duplicate content penalty.”
Due to the ruckus brought by the series of penalties and de-indexation reports (that happened to websites hit by the Panda and Penguin updates), a lot of misinformed netizens now fear the “duplicate content penalty” which may occur after publishing press releases on multiple press release and news websites.
Publishing your Press Release on Multiple Websites Won’t Get You Penalized
Don’t be chewed down by SEO and the duplicate content penalty issue. Bear in mind that your press release is a marketing tool for spreading the news about your company to as many places as possible. Always remember that it is not primarily intended to gain SEO benefits.
The duplicate content filter only applies to redundant contents, which are created with malicious intentions to trick the system and gain high rankings in search engine results pages (SERPs). Learn more about how Google truly deals with duplicate contents here.
The Truth behind the “Duplicate Content Penalty” Myth
The duplicate content penalty is a myth. But, although Google has already released an official statement straightening the facts about this issue, people and some search practitioners just won’t stop spreading the false information.
The truth behind the duplicate content penalty myth is that it doesn’t exist. The “penalty” issue being discussed and debated in countless forums and blogs is the result of some “search experts” misinterpreted how Google treats duplicate contents.
Search Engines are Not the Only Source of Traffic and Referrals
People who worry too much of “duplicate content” (when it comes to distributing press releases to multiple websites) have totally forgotten that search engines are not the only popular source of traffic and referrals.
There are the social media, direct website visits, and popular websites to begin with.
Here’s a video from Google on how to deal with duplicate content issues:
- Eight tips for getting more press release exposure
- Has your site lost or gained traffic with Google’s Penguin update?
- How will Google’s anti-piracy search update affect sites?
- 5 common mistakes to avoid when writing a press release
- Creating the Search Optimized Press Release
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