Two Colorado entrepreneurs have initiated a relief effort for the community affected by the horrific midnight movie shooting that killed 12 people and injured 50 at a movie theater showing the new Batman film.
Roger Toennis and Alex Montoya were so disturbed after learning of Friday’s attack on innocent movie goers, they sprung into action and initiated their own relief effort. Both men are Denver residents; Alex grew up within minutes of the now infamous Century Cinema and his father still lives nearby.
Tapping into their technology backgrounds and entrepreneurial expertise, they decided to use internet CrowdFunding.
CrowdFunding pools together small donations from many people to raise money for a shared goal: in this case – financial relief for medical treatment, travel and memorials for the survivors and families involved in the Aurora tragedy.
Roger explains that they chose START.ac “because they do not charge a fee for disaster relief projects and the site encourages charitable projects.”
Alex adds that “all of the donations will go to the community except for MasterCard / VISA / AMEX processing fees.”
San Diego, CA based START.ac launched in May.
When asked about the Aurora Relief Fund project, START.ac Founder / CEO Rod Turner (Ashton Tate, Symantec – SYMC / Norton, ArtSlant), said, ”I am happy to help raise money for such a good cause. I hope that this effort helps the injured, and the families of those who were taken. Our team members were some of the project’s first supporters.”
People are also encouraged to leave messages of support on START.ac’s Facebook page at www.facebook.com/#!/CrowdFundYourFuture
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