People who talk about Internet marketing often say it’s open 24/7, which to an extent is true, but when is the Internet really awake?
Bard Edlund, who has collected probability data for 25 countries with his world clock (do check this animated version of the infographic) says most of the Internet is humming at about 9 a.m., EST.
This infographic is a static version of the world clock. The shading represents day (left) to night (right).
The size of the circles represent the number of broadband subscribers in each country.
“If you’re wondering when to tweet your most brilliant thoughts in order to maximize International exposure,” Edlund writes, “it looks like 9am EST or thereabouts is a pretty good bet.”
He notes, however, that just because people are awake at a given time doesn’t mean that’s when they’re tuned into the Internet.
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