While classic school supplies and clothes still top the list of back to school items consumers plan to buy this year, 40 percent say they’ll also purchase a tech item, according to the 2012 Back-to-School Shopping forecast from PriceGrabber.
And in another sign that ecommerce is rolling right along, 79 percent said they plan to shop online – up ten percent from 2011.
Graham Jones, general manager at PriceGrabber said, ”We suspect that given the large of amount of back-to-school shoppers who said they will shop online, many are planning to do so in order to comparison shop, set price alerts, find coupons, and take advantage of last-minute discounts, free shipping and price drops,” added Jones.
“It seems that consumers are becoming more open to exploring creative options for saving money, so it’s no surprise to us that they are flocking to the Internet to utilize its ability to save shoppers time and money.”
Which tech items do they plan to buy? Half will plunk down cash for a new laptop, while 49 percent expect to buy a tablet computer.
More than a quarter, 28 percent are planning to buy a smartphone. And in yet another sign of the times, a mere 10 percent will buy a desktop computer. — Allan Maurer
PriceGrabber created this infographic detailing its survey findings:
- Selling back-to-school products? Offer free shipping (infographic)
- New electronic gadgets on back-to-school shopping lists
- Forty-two percent of mobile shoppers will download a shopping app
- Bargain hunting last minute holiday shoppers turning to daily deal sites
- Survey says: 44 percent use daily deal sites, but 52 percent overwhelmed by dealmail
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