Google’s search algorithm changes always create a stir in the search community. Just Search, for instance, has issued a new review of the anti-piracy change.
Their SEO Manager Paul Spreadbury sums up the Just Search review this way:
“A lot of websites will not be directly affected by this algorithm change, but it is something all website owners need to be aware of. This latest update from Google has outlined the company’s position not to actively promote websites that infringe copyright laws from now on and it acts as another argument in favour of website content that is completely unique.”
Google’s latest change to its search algorithm is aimed at curbing sites that infringe on copyrights, but some critics are saying it treats one of its own properties, YouTube, “excessively kindly.”
This latest update, which follows Panda and Penguin, aimed at punishing low quality sites, and Venice, meant to help promote local listings in results, doesn’t have an official name.
Although the company says ”This update applies to all websites including our own – YouTube, Blogger, etc.”
It is supposed to act on sites that receive a lot of “valid copyright removal notices.”
SearchEngineLand, however, reported that the process Google uses to flag such sites will largely give YouTube a pass.
Google itself responded many popular user-generated content sites may escape the penalty.
- Has your site lost or gained traffic with Google’s Penguin update?
- Just what did Google’s Penguin update target?
- Google algorithm update affects about 35 percent of searches
- Google changes site ranking algorithm to boost quality results
- How does Google’s Panda affect your SEO? (infographic)
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