Local search is one of the hottest trends in digital marketing and it’s going global, with local and mobile advertising projected to hit $24 billion by 2016.
Recent changes in how local search results are delivered mark an important shift causing digital marketers to focus more on local and mobile search as adoption rates for mobile devices continue to surge.
A recent study by San Mateo, California-based SEO firm BrightEdge suggests that optimizing for local search could boost organic search traffic by as much as 30 percent.
The study showed a high variation in search results across key verticals in 5 major US cities – Los Angeles, New York, San Francisco, Houston and Chicago – ranging from 22 percent to 63 percent.
BrightEdge’s Local Search Management capability, which was utilized for the whitepaper, allows search professionals to better optimize their content for geographic locations to achieve greater impact. Yelp has been using BrightEdge’s Local Search Management product to better understand how their pages rank in organic search.
To download a copy of the whitepaper about local search management, see: http://www.brightedge.com/local-seo-yelp
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