Video ads reached more than half the U.S. population in July

August 17th, 2012

Facebook now ranks second only to Google – although it is a distant second – in the number of unique video viewers, according to the comScore Video Metrix service for July. The report also notes that video ads reached more than half (52 percent) of the U.S. population during the month.

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 157 million unique viewers, followed by Facebook.com with 53 million, Yahoo! Sites with 48.7 million, VEVO with 44.8 million and Microsoft Sites with 42.7 million.

Nearly 36.9 billion video content views occurred during the month.

Video ads reach more than half the population

If you do much online video watching you have probably noticed you have to view some ads before you get to the video you want to see. Video ads reached more than half the U.S. population in July.

Americans viewed 9.6 billion video ads in July, with each of the top 4 video ad properties delivering more than 1-billion video ads.

Google Sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion and TubeMogul Video Ad Platform with 830 million.

Time spent watching video ads totaled 3.9 billion minutes, with Adap.tv delivering the highest duration of video ads at 627 million minutes.

Video ads reached 52 percent of the total U.S. population an average of 61 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46, while ESPN delivered an average of 26 ads per viewer.

Video ads reached more than half the U.S. population in July

Video ads reach more than half the population

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