Banks are not necessarily known for their superb websites. But Wells Fargo seems to have figured out that the Internet and mobile are preferred ways to bank for many these day.
For the third consecutive year, Global Finance magazine has named Wells Fargo & Company (NYSE: WFC) as Best Corporate/Institutional Internet Bank and Best Consumer Internet Bank in the United States.
We think marketers in many verticals can learn from a job well done and Wells Fargo apparently has figured out that design, presentation and social media all count in the user experience.
In its 13th annual World’s Best Internet Banks competition for North America, Global Finance magazine also recognized Wells Fargo, among corporate/institutional banks, as Best Mobile Banking (for the second consecutive year), Best Online Treasury Services, and Best Web Site Design.
Among consumer Internet banks, Wells Fargo earned awards for Best Web Site Design, Best Bill Payment & Presentment (for the fourth consecutive year), and Best Social Media (for the second consecutive year).
Details will be published inGlobal Finance magazine’s September issue. Global winners will be announced in November.
“Our key promise to our customers is to provide consistent, convenient, and secure access to their accounts and services – anytime, anywhere,” said Secil Watson, executive vice president and head of Wells Fargo’s Wholesale Internet Solutions group.
CEO mobile services extended
“In the last two years, we’ve added even more services to our single sign-on CEO portal. We’ve also expanded our CEO Mobile services as we see more of our users accessing their products and services through mobile devices. We take every touch point with our customers as an opportunity to listen to their needs, so we can continue to make their online and mobile experiences better.”
Wells Fargo earned the Global Finance awards based on its success in attracting and servicing online banking customers, its breadth of Internet and mobile banking offerings, continuous innovation and product development in addition to website design and functionality.
“Customers have woven online and mobile banking into their everyday lives, and engage with us each day through our social media channel. The Global Finance Magazine awards are a great honor,” said Jim Smith, executive vice president and head of Wells Fargo’s Digital Channels Group.
“Customers are at the center of everything we do, and we constantly listen to them through research and feedback as we work to address their needs and help them succeed financially.”
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