Do you share your travel experiences on social media channels?
Sharing travel photos and experiences via social media has become an increasingly normal part of the travel experience itself. We often share photos and experiences while we’re traveling and it’s one of the first things we do upon returning home: upload our pictures and post some on Facebook, Google+, and Twitter.
We’re far from alone. TripAdvisor says 76 percent of respondents to its social media travel survey of more than 1,700 US adults share travel experiences via social media.
Forty-two percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a travel research site such as TripAdvisor for travel inspiration.
No surprise here: photos are the most shared as 91 percent post vacation pictures.
More than half, 57 percent, post status updates and 34 percent use “check-in” as they travel.
Most check-in when arriving at their hotel (27 percent), and a quarter check-in at an attraction or landmark, while 19 percent check-in at a restaurant.
When Travelers Share
Sharing trip details is popular on the road and at home. While 39 percent usually share travel experiences on social channels following their trip, 52 percent said they share trip details both while traveling and after returning home.
Despite the popularity of social channels, a scrapbook or photo album remains the most popular choice for documenting extended trips, according to 49 percent.
Why Travelers Share
The primary reason travelers share their trip experiences on social networks is to update friends and family on their whereabouts, according to 36 percent and 27 percent noted the fun to share all their exciting photos and news. Thirty-seven percent think social networks have made travel planning easier.
- Travelers using mobile devices for much more than calls
- Travelers are frequent mobile shoppers, study says
- Hotels and other lodging owners see mobile & online marketing as a top priority
- Travelers rank Wi-Fi the No. 1 hotel amenity, breakfast 2nd
- VibeAgent books $3M round for hotel search engine
© 2012, TechJournal. All rights reserved.