Analysis of Facebook fans: who really likes Obama? Romney?

October 29th, 2012

If Mitt Romney wants to find his Facebook fans, he should hang out at Chick-fil-A. Obama is more likely to find his at McDonald’s. Romney fans drink Crown Royal, Corrs Light and Budwiser. Obama’s prefer Ciroc, Belvedere Vodka, Gatorade and Dos Equis.

One thing this election is demonstrating: analysis of Facebook fans provides scads of information beyond who “likes” a given brand, politician, or product.

MicroStrategy Incorporated (Nasdaq: MSTR), for instance, a worldwide provider of business intelligence (BI) software, delivers a compelling analysis of the Facebook fan bases of Obama and Romney across key battleground states with its Wisdom app.

Where Romney fans hangout

It shows that in the critical swing state of Ohio, Romney may want to visit Skyline Chili in Cincinnati for a meet-and-greet photo shoot, because that’s where his Facebook fans like to hang out. Or when in Cleveland, he may want to set up a guest appearance on WKYC Channel 3 – Cleveland, one of the most watched local TV channels among his fans.

When Obama campaigns in Florida, he may want to visit the Wynwood Kitchen & Bar in Miami, a favorite hangout of his Facebook fans, for a meet-and-greet photo op.

Wisdom is a social intelligence platform that offers insights into the overall preferences of nearly five million US-based Facebook users, representing more than 3% of the US Facebook population. These insights are based on aggregated and anonymized Facebook profiles, which include “Likes” and check-ins, as well as census data.

Who they are, location, age, what they read, watch, listen to

Wisdom currently analyzes more than 535,000 Obama and 172,000 Romney Facebook fans based in the US, and tells us, in aggregate, who they are; where they live; how old they are; what they read; what they watch; what they listen to; what they eat and drink; and where they hang out. To see a comparison of Obama and Romney Facebook fans nationwide and in eight key swing states using Wisdom data, click here.

And, if you want to know how your own Facebook fans lean politically, Wisdom has just launched “My Network Leanings.”

The app categorizes more than 3,000 Facebook pages into Liberal and Conservative groupings to guestimate your friends’ political affiliations and ranks your friends across the Blue-to-Red political spectrum. You can also dive deeper to see which pages led to the rankings. The results can be easily shared on Facebook, Google Plus, email, etc.