Are you ready for Microsoft's $1.5B marketing blitz?

Are you ready for Microsoft’s $1.5B marketing blitz?

October 12th, 2012

Microsoft launches its Windows 8 software Oct. 26 and Forbes says it will market the new operating system with a $1.5 billion marketing blitz.

That makes it the “biggest product launch in the history of the industry,” says Forbes.

Windows Phone 8 rolls out mere days after the new OS and the new Surface tablet computer.

All Windows 8 devices will look and feel similar.

The new OS emphasizes cloud based apps over those installed and is optimized for smartphones and tablets with touchscreen navigation.

Forbes notes that the stakes are high for Microsoft. Will the market accept the new “Metro” look and feel of Windows 8?

Forbes quotes Rob Enderle, a Microsoft analyst, who calls the new operating system “A big risk.”

He termed the marketing blitz for Windows 8 something you don’t see “outside of presidential elections.”