Microsoft launches its Windows 8 software Oct. 26 and Forbes says it will market the new operating system with a $1.5 billion marketing blitz.
That makes it the “biggest product launch in the history of the industry,” says Forbes.
Windows Phone 8 rolls out mere days after the new OS and the new Surface tablet computer.
All Windows 8 devices will look and feel similar.
The new OS emphasizes cloud based apps over those installed and is optimized for smartphones and tablets with touchscreen navigation.
Forbes notes that the stakes are high for Microsoft. Will the market accept the new “Metro” look and feel of Windows 8?
Forbes quotes Rob Enderle, a Microsoft analyst, who calls the new operating system “A big risk.”
He termed the marketing blitz for Windows 8 something you don’t see “outside of presidential elections.”
- Sales of Microsoft & Blackberry phones enough to interest developers
- Tuesday Microsoft update sets a record for patchwork
- Windows tablets won’t affect the market until next year, report says
- Apple grabbing 68 percent share of tablet shipments
- Microsoft to offer free upgrades to PC buyers before Oct. release
© 2012, TechJournal. All rights reserved.