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How you can get more results from a business website

October 22nd, 2012

By Ryan Kettler, Boostsuite


scrabble tilesRunning a business takes a lot of time. In fact, most small-to-medium sized business owners spend most of their waking hours running their businesses. It’s not just a regular 9 to 5 job.

You often wear many hats, from sales and marketing, to accounting, HR, and customer support. And if you want to grow your business, you also need to wear the hat of website marketer. We can make this one easy on you.

Boostsuite, which makes a web optimization product, recently analyzed over 1,000 small business websites and found that most sites contain major mistakes that are holding them back.

In our research we found that websites that correct these mistakes improve their traffic by 375% on average. So how do you fix your site and take advantage of all this additional traffic that you deserve?

Do you hire an Internet marketing agency and spend thousands of dollars and wait weeks or months for work to be completed? Or do you attempt to do it on the cheap with the help of a family member or intern who’s expertise is limited to watching The Social Network 10+?

There is a better way. You can do this on your own.

Spend Your Time on the Online Marketing Tasks that Matter Most – Content Creation

The first thing you can do to boost your website traffic is to create new pages of content on your website. Here’s how.

Tips for Easy Content Creation

One of the easiest ways to get more results from your website is to add new pages of content to your website on a weekly, if not daily, basis. So what do you write about?

Here are some article topics you’re already an expert on that will attract exactly the right people to your website.

  • Answers to frequently asked questions from your customers.
  • Any competitive advantages your company has over others in your industry.
  • Industry trends and your take on how they will directly affect your business.
  • How-to articles explaining how to properly use your product(s).
  • News from within your company and teaser articles about what’s to come like new features, new staff, and existing product enhancements.

The key here is to provide valuable information that is unique to your business and industry. This value will attract new online visitors and will help turn them into leads/customers.

You need to do whatever it takes to get these articles written. You don’t need to do it all at once though. Writing 1-2 articles each week is a decent pace although more is pretty much always better.

Just Get Started

You should write your first new article today. Pick a topic. Write the article. Save it as a new page on your website, or send it to your webmaster, once it’s ready to go.

New articles do not have to be extremely long (700 words on average is recommend). Just remember the more pages you have on your site, the more opportunities other websites have to link to your pages. These links help boost your search engine ranking for your most important keywords which means you’ll get more traffic to your website.

Focus on creating new articles first. Then stay tuned for the next articles in this series, as we’ll share some valuable insight on how to properly optimize your articles for the search engines and how to promote your articles to gain maximum exposure.

Ryan Kettler is Director of Communications for BoostSuite. Ryan is a sports fanatic, beer connoisseur, Internet marketing zealot and live music enthusiast. When he’s not helping BoostSuite customers he can be found sampling the latest IPAs and cheering on his North Carolina State Wolfpack.

BoostSuite has a passion for helping small business owners reach their full web marketing potential. During the new few weeks, we will be publishing a series of articles from Boostsuite designed to educate you on how easy effective web marketing can be. This is the first in the series.

Read each article and you’ll become the web marketing guru your business needs to grow to the next level.

BoostSuite is a web marketing optimization product for small business owners. Unlike current products that bewilder and discourage small business owners, BoostSuite allows novice web marketers to build more website traffic and convert more online visitors into customers and leads for their businesses. BoostSuite is free and takes only one minute to set up, is easy to learn, and can be used by anyone.

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