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Consumers who scan QR codes motivated to engage

November 12th, 2012

QR codes – those barcodes that link to a variety of optimized marketing pages – have not been the biggest thing coming down the digital marketing highway, but the consumers who use them may be particularly valuable to marketers.

ScanLife analyzed more than 200 QR Codes with thousands of scans that were generated from the ScanLife Mobile Engagement Platform. Each of the codes linked to unique, mobile optimized landing pages that marketers created on the ScanLife platform, offering a variety of relevant content such as videos, Facebook pages, retail locators, and even mobile commerce options.

ScanLife says this provided a detailed view across numerous verticals and geographies.  These included one of the world’s largest beverage companies, a leading regional gym, a large national retailer and a major international car manufacturer – from Europe, Latin America and North America.

Results were impressive. Significantly, 62 percent of the scans led to additional engagement and 95 percent of them drove at least some additional action.

“This new data from the ScanLife platform shows that QR Codes are actually reaching a marketer’s most important target because it allows them to convert interested consumers into customers,” said Mike Wehrs, Scanbuy CEO and president.

ScanLife sells a managed QR Code platform.

ScanLife’s new technologies include a mobile landing page builder that easily enables the actions, eliminating the need for a web page developer.   Scanning a QR Code directs consumers to a webpage experience that has been optimized for mobile devices. In addition, the improved platform provides click- tracking data from the landing pages, giving marketers valuable information about their audience to maximize results.

 

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