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Ready for talking pizza boxes, winking rum bottles and meds that nag you?

January 31st, 2013
Did Captain Morgan just wink at you? Don't worry, it's probably just smart packaging and printed electronics.

Did Captain Morgan just wink at you? Don’t worry, it’s probably just smart packaging and printed electronics.

Are you ready for talking pizza boxes, winking rum bottles, and medication vials that nag you when it’s time to take your pills? Smart packaging, a scifi like technology, is becoming reality thanks to printed electronics.

Global Information says that printed electronics will reduce costs for electronic smart packing by 99 percent to help this currently niche market grow to over $1.7 billion by 2023.

Personally, we’re in no hurry for our pizza box to try upselling us on breadrolls and a winking rum bottle might make us consider reducing our alcohol intake. But it’s a coming thing, Global says.

Flexible printed circuit boards (FPCBs) will also play a big role in the smart packaging market because FPCBs are found in all electronic products. The FPCB segment grew 15 percent between 2011 and 2012, passing $10.6 billion, and is further expected to grow by nearly 9 percent in 2013.

Opportunities abound

With these growth prospects, opportunities abound for third-party manufacturers. Global Information (GII) highlights a trio of market research reports that examine the smart packaging industry, its related printed electronics and FPCB markets, and contract manufacturing opportunities in these markets.

Smart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023

The electronic smart packaging market is only warming up from smart medication that tracks and reminds users to reprogrammable phone decoration.

As the global demand for electronic smart packaging surges to $1.7 billion and beyond over the next ten years, many leading brand owners are starting small by adopting new paper thin electronics on high volume packaging.

Electronic packaging (e-packaging) addresses the need for brands to reconnect with the customer or face oblivion from copying.

That even applies to retailer own brands. It addresses the ageing population’s consequent need for disposable medical testers and drug delivery devices. Electronic packaging addresses the fact that one third of us have difficulty reading ever smaller instructions.


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