Nurturing a lead is not all that different than nurturing a love interest, says Leads360, which offers some tips on using text messaging effectively across your personal and professional life.
“With Valentine’s Day approaching and personal connections on the minds of many, it seemed like a good time to take a lighthearted look at some of the most successful ways to make a strong business impression and connection leveraging a less utilized communication channel in business – text messaging,” said John Reese, Vice President of Marketing at Leads360.
Texting to win love or business
“Whether you are texting to win love or business, there are quite a few similarities required to build trust and ultimately a relationship.”
With an estimated 9.6 trillion messages sent worldwide in 2012, it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value.
However, in the name of love or business, etiquette is essential. Much like sending flowers to someone before meeting them, sending a text prior to making contact with a prospective customer can be perceived as forcing an early personal relationship where one does not exist.
Here’s an infographic on using text messaging effectively – whether in marketing or in love:
- Text messaging can boost sales by 328 percent, study says
- More than a third of cell phone users text daily
- Email drives more purchases than Facebook & text combined
- Texting and driving: it can wait
- Texting preferred mode of contact for many Americans
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