By Allan Maurer
So, how do you get 195,000 followers on Twitter? Buy them? Bribe them? Offer them ice cream cones?
“Honestly, I worked my tail off,” says Jeff Sheehan, a marketing and social media consultant at Sheehan Marketing Strategies, who is recognized as one of the Top 100 Marketers to Follow on Twitter, who now has more than 199,000 followers.
Sheehan, who has 30 years of high-tech global sales, marketing, and advertising experience marketing to Intel, Cisco, Apple, HP, and IBM, is a well known speaker in the Atlanta area on the use of Linkedin, Personal Branding, Social Media, and Marketing.
He’ll be talking about Linkedin at the Atlanta Digital Summit May 14-15, joining dozens of other digital media, marketing, advertising, and technology thought-leaders from brands such as Google, Twitter, AOL, Adobe, and many others.
“The power of social media is incredible,” Sheehan tells the TechJournal. “It levels the playing field and gives you the ability to position yourself regardless of your background. So anybody can be a somebody if they’re good at branding themselves online.”
Tips on using Linkedin
An expert at using Linkedin, Sheehan offers these tips on using the social network:
First, he says, “Be credible. Put up the best profile you can.” That means also including appropriate keywords – although he rails against people who overdo it the way sites used to overuse keywords for SEO. On his blog for instance, he cites one unnamed job hunter who was in social media less than a year but includes a whole long paragraph with nothing but the phrase “Social media marketing.”
You should, though, include a professional photo and a complete picture of what you’ve done.
Next, Sheehan suggests, you have to build your network. “Find people with common interests and ask to join their network,” he says.
Once you’ve acquired endorsements and recommendations on LinkedIn, it adds to your credibility, he says, although we’ve heard some dissenting voices regarding the value of endorsements.
Like your own billboard
After you establish your identity, Sheehan notes, Linkedin is “Like your own billboard with a potential audience of 200 million people. You can display your work and provide your network with material you think is relevant, articles, news.”
He warns, however, “Don’t spam people.” One person in his network “Puts out post after post after post,” he says, so Sheehan used the Linkedin “hide” feature. That keeps the person in his network, but he’s not longer bothered by all those superfluous posts.
“You want to keep people in your network,” he says. “The more people you are connected to, the easier you can be found. So it’s important to retain the size and integrity of your network.”
Longer shelf life
On the other hand, used judiciously, you can “Get a lot of visibility via Linkedin updates,” which have a shelf life a bit longer than the rapidly moving Twitter stream.
Sheehan, who has called himself a “Twitteraholic,” says he also sees great potential in Google+. “Google is going to continue to invest in it,” he says.
Facebook, he says, “Is mostly for friends and family.”
Pinterest, which had quite a buzz last year, “Is not as universal” as the other social networks, he adds. “It’s audience is 85 percent female. But it has benefited a lot of businesses.”
There are so many social networking tools, with new ones such as Instagram and Vine popping up all the time, that no one has time to manage them all.
“Pick your poison and figure out where you’re going to focus,” he says.
- The growth of social media (infographic)
- Linkedin dominates social recruiting, dwarfing Facebook, Twitter
- More firms using Facebook for recruiting, but LinkedIn still leads
- Digital/online advertising to overtake print
- Which social sharing sites reach your audience? (infographic)
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