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Facebook may start running autoplay video ads in your newsfeed

May 8th, 2013

FacebookFacebook is intent on making money, but also, it seems at times, on alienating its consumers. Are you ready for video ads in your newsfeed that play automatically?

Starting in July, Facebook plans to start running auto-playing video ads in your newsfeed.

Ad Age originally reported that Facebook was considering the video ads.

The company may start the videos without audio and give the user the option of playing it with audio.

Reports say it is leaning toward 15-second rather than more traditional 30 second ads.

It’s clear that Facebook needs to come up with ways to generate revenue from its hordes of users. But with all the social networks out there now chipping away at its base, it might want to think twice about alienating users with intrusive advertising.

I don’t know about you, but I’m already a bit flummoxed when I see newsfeed ads when I’m trying to catch up with friends. They’re tolerable, but I suspect autoplay video ads might push some users over the desert the platform edge.

So what do you think? Is this a good move for the social network, or will it just cause more trouble for the already troubled top dog in the social networking kennel?

–Allan Maurer


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