Get ready for action: best-selling author and e-commerce marketing expert Gary Vaynerchuk returns to keynote the 2013 Internet Summit at the Raleigh Convention Center November 12-13.
Vaynerchuk, called “the king of social media,” rocks an event crowd with his powerhouse energy, sharp humor, and non-stop insights into how to market using today’s tools.
Vaynerchuk had the audience with him at IS 2012 as he explained his concept of the “Thank-You Economy,” the title of one of his best-selling books.
A massive cultural shift
Social media is part of a “massive cultural shift,” and marketers better pay attention, Vaynerchuk told the crowd that packed all three ballrooms at the Internet Summit that year.
He grabbed the audience with a funny but take-away laced talk that filled the Twittersphere with praise for his performance. He speaks primarily from actual experience with his highly successful winelibrary.com site and his own social media marketing, not from theory. His message regarding social media is that engagment, not sell, sell, sell, is the key.
“But no one wants you to pound their commercial down their throat on their Facebook page,” he said the 2011 IS.
“Most businesses are not good at social media and they make the same mistake a 19-year-old dude makes talking to a woman the first time. They try to close in their first conversation.”
Vaynerchuk has appeared on numerous national television programs as a wine and marketing expert, including Late Night with Conan O’Brien, The Ellen Degeneres Show, The Today Show, The Late Show with Jimmy Fallon, The Dr. Oz Show, The Big Idea with Donny Deutsch, CNN’s Your $$$$, and CNBC’s Power Lunch.
More than 100 thought-leaders headed to Raleigh
He’ll join more than 100 other speakers at this year’s event, the premiere digital marketing conference in the Research Triangle.
Other speakers confirmed for this year’s Internet Summit include:
Alexis Ohanian, co-founder of reddit and author of “Without Their Permission.”
Brian Herd, Director of Southeast, Twitter. Herd, who began his career at Yahoo in 1990 won the firm’s “Super Star” award in 2001 and is currently responsible for all Southeastern revenue and business relationships for Twitter.
Simon Heseltine, director of Audience Development, TechCrunch/Huffington Post/AOL. Simon and his team are responsible for organic search, social and training across all AOL properties, including TechCrunch, HuffingtonPost and AOL.com. Heseltine spoke about “Search and SEO,” at the DallasSummit, another TechMedia event, last year.
Duane Forester, Senior Product Manager, Bing. Forester has 15 years experience in search and social and is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill.
Those are only a few of the speakers already confirmed. See the full list here.
Register early for the best event rate and reserve your seat. The event, which draws 2,000, generally sells out.
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