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Archive for the ‘infographic’ Category

Look to the cloud for the future of IT (infographic)

Thursday, July 11th, 2013

Ninety percent of mid-market IT managers surveyed by Evolve IP say cloud computing is the future model for IT.

“The survey data reflects what we see in our business every day,” said Guy Fardone, general manager and chief operating officer of Evolve IP. “Most businesses already have at least one hosted service running but in some organizations not everyone is in complete alignment regarding putting multiple services in the cloud. Executives want the cost and disaster avoidance benefits while security, privacy and compliance are typical initial concerns brought up by the managers responsible for implementation.”

The survey of more than 1,100 individuals involved with IT at mid-Market companies in North America revealed insight into cloud adoption trends as well as current cloud deployment. For a full synopsis and analysis of results, a complimentary white paper, “Cloud of Dreams – Adoption of the Cloud by North American Mid-Market Businesses,” can be downloaded at www.evolveip.net/Cloud-Survey.

Evolve IP created this infographic illustrating the survey results:

Top ten viral infographics in June focus on Google, the Internet, Facebook

Wednesday, July 3rd, 2013

Infographics fit the Internet’s image-friendly ecosystem so well that many go viral and appear on multiple social networks, news sites and blogs. We’ve seen many hit our monthly top ten story list here at the TechJournal. Now,  Customer Magnetism, a digital marketing agency headquartered in Virginia Beach, has released the winners of its “Top Ten Most Viral Infographics” for the month of June, 2013.

Customer Magnetism used the total number of likes and shares from the social media signals of Twitter, Google Plus, LinkedIn and Facebook to rank the infographics.

Batman

Technology and the Internet itself are often the subject of these infographics. Customer Magnetism’s list includes inforgraphics on A Day in the Internet, Google, Texting, Awesome workplaces in Silicon Valley, Everything you wanted to know about Facebook’s IPO, and Don’t Lose Your Caffeine Buzz to Cybercrime.

Others focus on “The Cost of Being Batman,” “The World as 100 People,” and “What are the odds?”

While we find infographics both fun and informative when they’re done well, we also see many with the same problems: the creators try to stuff way too much into them – particularly text. Many times this makes the text hard to read. Infographics should be graphic, not short books with illustrations.

 

Customer Magnitism offers these samples of its own infographics.

Customer Magnetism offers this on “What is an infographic.”

What is an Infographic?
Created by Customer Magnetism, an award winning Digital Marketing Agency.

Few Millennial women interested in leadership positions (infographic)

Friday, June 14th, 2013

womenentrepreneurNew research finds that Millennial women, surprisingly, have little interest or desire to assume a top leadership position.

Here at the TechJournal we’ve seen a lot of reports looking at the digital habits, the work preferences, and the general attitudes of millennials, but this is something different. We suspect it may be partly due to their young age and may change as they progress through their careers.

A recent survey commissioned by Zeno Group, the award-winning global public relations firm, finds that only fifteen percent of 1,000 Millennial women said they would want to be the number one leader of a large or prominent organization.  Of these women, 92% are confident they are on the right track to attain that role and two-thirds (66%) think it will take them less than six years to do so.

A prominent theme emerging from the research is the extent to which millennial women are unwilling to make the personal sacrifices they believe are inextricably linked to their ability to climb the corporate ladder.

  • Forty-nine percent say the sacrifices women leaders have to make aren’t worth it, and nine in ten agree that women leaders have to make more sacrifices than their male counterparts
  • More than three-quarters of women surveyed (76%) are concerned about their ability to achieve a balance between personal and professional goals
  • Less than half of the women (46%) are willing to sacrifice aspects of their personal life to achieve professional goals
  • Diving deeper into the data, a strong majority (59%) of millennial moms agree that the sacrifices women leaders make are not worth it in contrast to 40% of those without children share that point of view

Is Work a new “four-letter word?”

This new data shows we must get smarter and more creative in the recruiting and retention of top Millennial talent,” said Siegel. “We don’t want W-O-R-K becoming the new four-letter word for this generation.”

The survey also found that Millennial women truly value mentorship.  However, surprisingly, less than 60% of these Millennials have mentors. Women who have a mentor are much more likely to believe they are on track to achieve their professional goal than women who don’t have a mentor (82% vs. 60%).

“The findings send a clear signal that we cannot operate business as usual,” said Barby K. Siegel, CEO of Zeno Group and mother of two teenage daughters. “We need to think about doing things differently when helping Millennial women develop their careers and weigh the sacrifices that may or may not be required.  We do not want to risk losing this talented generation of professionals.”

Millennial Women with Children vs. Without Children

Not surprisingly, the Zeno survey unveiled different attitudes when comparing millennial women who have children with those who do not:

  • Millennial moms are six times more likely than millennial women without children to say that their career is not that important to them (26% versus 4%)
  • Millennial moms are three times more likely than millennial women without children to say that an inability to balance professional goals with being a parent is what is most likely to keep them from achieving their professional goals (35% vs. 11%)

Stay-at-Home vs. Working Millennial Moms[1]

  • The study also revealed a difference in perspectives between stay-at-home versus working millennial moms, however, both agree that having a family takes a toll on achieving professional goals. Three-quarters of working moms agree that they’ve had to make personal sacrifices to get ahead (74%), but over half say that the sacrifices that women leaders have to make are not worth it (52%).
  • Almost one-third of working moms indicate that the inability to balance professional goals with being a parent would hold them back from attaining their ultimate professional role (30%).
  • Almost one-quarter of stay-at-home moms say that the inability to afford child-care or elder-care (22%) could potentially keep them from attaining the professional role they ultimately desire.

The market research firm Edelman Berland conducted this online survey of 1,000 American women ages 21 to 33 who were graduates of a four year college or university was conducted May 14, 2013 – May 17, 2013.   The margin of error is +/- 3% (at a 95% confidence level). Percentages may not add up to 100 percent due to rounding.

For more information, please contact Danny Cohn, Danny.Cohn@Zenogroup.com

Job seekers face a challenging, competitive market (infographic)

Wednesday, June 12th, 2013

Monster.comWhile 79% of job seekers indicate confidence in finding a job within the next 12 months, 77% agree that it is more challenging to find a job compared to a year ago, according to a new survey from Monster.com.

This is the second significant finding (the first is here) of Monster’s Workforce Talent survey of nearly 6,000 registered Monster users, covering general job market insight and sentiment.

Findings from the survey indicate job seekers believe employers maintain an upper hand in the hiring process.

A positive note

While 20% agree that employers are willing to provide higher compensation, a substantial majority (80%), indicate that employers are providing about the same or less compensation than a year ago.

On a more positive note, 42% of respondents agree that employers are willing to provide the necessary time and training needed to support candidates in their job. In addition, just over one half (53%) of job seekers feel their skills and abilities are understood by employers.

“While the survey indicates high levels of confidence among respondents in finding a job within the next 12 months, seekers are up against a competitive job market with 73% reporting the market is saturated by qualified people in their area of expertise,” said Jeffrey Quinn, Vice President of Monster’s Global Insights.

Half willing to relocate

“It is also interesting to see that more than half (53%) of the respondents are willing to relocate for the right opportunity which indicates an acknowledgement of a high degree of flexibility possibly required to find a new position.”

The survey results also reveal a wide diversity in current levels of job satisfaction among employed job seekers by profession, with engineers and finance professionals expressing the most satisfaction among the pool of surveyed talent.

Conversely, employed job seekers less satisfied and more likely to be actively job searching include workers in customer service, manufacturing, skilled trades, and education.

An analysis of job confidence by profession indicates job-seekers in information technology, sales, management, and engineering are more confident about acquiring a job. Continuing with lower job satisfaction sentiment among those employed in administrative, education, and customer service are among the least confident in their ability to find a new job.

How to create a winning pitch for financing (infographic)

Tuesday, May 28th, 2013

Convincing investors to put money into your company requires one essential element: you need a good story.

Storytelling isn’t difficult. We’ve all been doing it since childhood. Stories require a beginning, a middle and an end – and so does a good pitch to investors.

When you consider beginnings, think about this: when Hollywood retells the stories of comic book heroes from Superman to Batman and Spiderman, which story gets retold the most? The “origin story.” People like to know how things started.

How did you get into your business? What gave you the idea for your product or service? Why are you uniquely qualified to create and run your firm?

The middle is simply where do you go from there and how you’re going to get to a logical, believable end point. Keep in mind that venture capitalists and angel investors have built-in crap-detectors. They aren’t going to swallow the idea that you’re going to capture the lion’s share of some billion dollar market overnight. Dream big, but be reasonable. – Allan Maurer

Here’s an infographic from the helpful site, investorpitches.com on The anatomy of a winning pitch:

div class=’visually_embed’ data-category=’Business’ rel=’infographic’>
The Anatomy of a Winning Pitch


Streaming online: can’t get no satisfaction (infographic)

Thursday, May 23rd, 2013

Nowadays, there isn’t much you can’t stream online. But even though we all can’t seem to get enough entertainment, turns out none of us use online video streaming the same way. (And we might not be that satisfied when we do.)

Personally, we stream a lot of media, primarily movies. We usually have to go to multiple sources, Netflix, Hulu, SnagFilms, YouTube and even the Internet Archive to find everything we might be looking for. That, apparently, is not unusual.

How about you? Do you need multiple sources to meet your streaming needs?

Looks like when it comes to the battle of the sexes, things are streaming up. See who likes to do it where, when, and just how often — brought to you by M-GO.

 

Here’s an infographic with the details:

Boost digital ad engagement by 1,000 percent (infographic)

Tuesday, May 14th, 2013

Rich media ads with interactive elements can boost consumer engagement by up to 1,000 percent, according to R2integrated.

In 2012, eMarketer reported that $15.51 billion was spent on display advertising in the U.S., demonstrating that display advertising is still an important and effective medium.

A shift has occurred from the display of primarily flash banners to rich media units, which allows marketers to take advantage of interactive features that help to engage and captivate consumers. R2i details the opportunity and benchmark data for interactive features such as videos, product carousels, data capture forms, and more.

Here’s R2′s infographic detailing industry benchmarks for rich media that marketers should know:

What causes headwinds for ERP planning pros? (Infographic)

Monday, May 13th, 2013

Lack of talent is the primary challenge faced by Enterprise resource planning pros, followed by business/IT alignment and system functionality, according to a new survey by TEKsystems.

The firm created this infographic illustrating its findings:

JOBS Act lacks impact, Americans fear job loss (infographic)

Wednesday, May 1st, 2013

JOBS act/ObamaIn a new nationwide survey conducted by TheStreet’s (NASDAQ: TST) MainStreet.com site and GfK 44 percent of Americans are concerned about losing their jobs. Initiatives, such as the Jumpstart Our Business Startups (JOBS) Act, aimed at launching new businesses which could in theory offer employment opportunities, hasn’t had much impact yet.

“The underlying rationale behind the JOBS Act — as long as it doesn’t get screwed up — is incredibly powerful and necessary for our country right now,” says Ryan Feit , the co-founder and CEO of SeedInvest. “Innovation and jobs are at stake with the JOBS Act. The fact that it’s taking so long is frustrating, but it’s not a secret that raising capital is an antiquated process.”

Survey findings:

  • Just over 30% of respondents were aware of the JOBS Act; of that group more than 60% didn’t feel the JOBS Act had created employment opportunities in their region
  • 36% of Western region respondents felt unemployment had dropped in their area followed by the Midwest (34%); South (31%) and Northeast (30%)
  • 27% of Americans were not confident they could find work if they lost their jobs today

Read Ross Kenneth Urken , MainStreet’s personal finance editor, analysis of the survey featuring expert commentary here.

1 GfK Custom Research North America, April 2013

Michigan touts itself as a hub for venture investments (infographic)

Tuesday, April 30th, 2013

MGCSAlthough well-established venture capital hubs like California and New England are leaders in venture capital, regional hubs are playing an increasingly critical role as consistent drivers of venture-backed companies. In the Midwest,Michigan is on the rise as an investment hot spot and this infographic details the impact such activity will continue to have on job creation, revenue growth and industry development.

Organizers of the Michigan Growth Capital Symposium (MGCS) unveiled a new infographic that demonstrates the factors driving Michigan’s growth as an investment hub.

You can view the infographic here: http://michigan-gcs.com/files/mgcs-infographic-2013.pdf

Marketing relief effort aimed at small businesses, startups

Tuesday, April 30th, 2013

NASBPThe National Association of Small Business Professionals (NASBP.us) announced today that it is launching a U.S.-based marketing relief operation to help small business start-ups still struggling with the lingering impact of the Great Recession four years onward.

This relief operation will offer premier members the opportunity to take advantage of free and low cost business growth tools such as the NASBP Marketing 911 Helplinethe Marketing ER and the Free Member Downloads Center.

The launch corresponds with newly released information on the current state of economic growth. Economists previously predicted that the U.S. economy would rebound in the second quarter, with growth edging up slightly to 3.1%.

Disappointing report

However, in light of the disappointing report just released on durable goods sales, Wall Street analysts now believe the opposite.  J.P. Morgan pared down its earlier projection for first quarter gross domestic product to 2.9% from 3.1% and expects a further drop in second quarter growth to 1.5%.  Barclays and Morgan Stanley both followed suit, cutting their previously optimistic GDP forecasts.

Kimberly Kelly , founder and spokesperson for the NASBP, announced the launch of the marketing relief operation with this statement.

“Amid disappointing predictions from leading economists, small business owners just aren’t feeling overly optimistic about the overall state of the country’s economic health. Adding to the meltdown are the impending implications of the Affordable Care Act as well as the aftershocks of sequester spending cuts.

Since historically small businesses account for over 80% of job creation in the three years following a recession, I feel it is absolutely imperative that as an organization we do all we can to support small business owners in America.”

As a follow-on, the NASBP’s marketing relief operation will continue to focus on bolstering weak sales and growth through a series of ongoing educational initiatives in the small business community.

Here’s an infographic about the NASBP helpline:

About the NASBP Marketing 911 Helpline

The Marketing 911 Helpline is a free service provided to premier members of the National Association of Small Business Professionals.  It provides small businesses with life-saving first aid to treat some of the most common, problematic conditions related to “solo-preneurship”.  Members access the Helpline through their online membership account, gaining one-on-one help and support from an experienced marketing consultant.

Employees want video on company portals (infographic)

Monday, April 29th, 2013

There’s significant interest in video communication among enterprise employees, but lack of education and tools are a challenge, according to the April 2013 Enterprise Portals Usage Survey from Qumu.

Only a very small 12 percent had never uploaded a video to their portal platform. However, nearly two thirds of video uploaders encountered problems. These results provide insight into how enterprises can speed up the adoption and use of video to support internal communications, training and collaboration.

Key Findings

  • Nine out of ten survey respondents indicate that they see a value for video in the enterprise.
  • The majority of respondents feel ready to interact with video at work but indicate a lack of tools or platforms to support the effective creation and sharing of video.
  • A majority of respondents indicated they have attempted to upload video at work and have experienced at least some level of difficulty completing the task.
  • More than half of respondents want to see better support for streaming video.

2013PortalVideo_infographic

Download the full survey results report.

The survey asked employees to respond to scenarios where enterprise video would be beneficial, such as training, internal communications and collaboration.

  • 64 percent want video training for office workers.
  • 44 percent want video for human resources and employee benefits communications.
  • 40 percent want video-based executive and internal communications.
  • 38 percent want video for better project and departmental communications.

With a little planning and investment, enterprises can take advantage of employee readiness and create a video-friendly environment.

The ideal platform should consolidate the video functions into a single environment where video and rich media assets can be centrally managed through their life cycle. Ease-of-use functions for employees to capture and upload employee-generated content, intuitive asset management, publishing and reporting create a true video ecosystem.

“Organizations looking at the next level of communications tools should be considering video on their portals as a top priority,” said Vern Hanzlik, senior vice president and general manager, Qumu. “The industry research tells us that employees are ready; now companies need to follow their lead and start deploying the tools and resources to meet employee demand.”

Online coupons save shoppers money (infographic)

Wednesday, April 24th, 2013

Shopping cartOne of the benefits of online shopping is that you can find a savings coupon for a great many products if you look. Mobile is adding yet another dimension as sophisticated marketers send coupons to phones just as someone approaches a store or shop.

You can even get “coupon alerts” from some online sources.

We know shoppers who save scads of money using online coupons as well as the ones that stuff your offline mailbox. In fact, we’ve enjoyed free meals, drinks, desserts, and other perks via coupons we downloaded an printed.

Here’s an infographic that will fill you in on the online coupon scene:

What’s in one million recycled cell phones? (infographic)

Wednesday, April 17th, 2013

recycling phonesWhat’s in a million recycled cell phones and why is it a big deal asks ecoATM, the company that allows consumers to recycle used mobile phones, tablets, and MP3 players for immediate cash.

The company says it has recycled more than one-million devices.

According to the Environmental Protection Agency (EPA), recycling one million devices has the environmental impact of removing 1,981 average US houses off the grid for a year in terms of energy saved, and 152 cars off the road for a year in terms of greenhouse gases saved. ecoATM has had a tremendous positive impact on the environment since its inception in 2008.

“By 2020, there will be so many old, unused or broken electronics, they could fill enough dump trucks to circle the globe twice,” said Tom Tullie , Chairman and CEO of ecoATM.

“Hitting the one million mark is encouraging. People are recognizing that eWaste is a real problem and that there are convenient solutions for responsibly disposing of unwanted electronics.”

With mobile phone and electronic technologies changing at rapid rates each year and the average lifespan of a phone being only 18 months, it is becoming increasingly important to properly dispose of these devices. ecoATM finds a second life for 60 percent of the electronics collected and responsibly recycles the rest. Since being founded, ecoATM has saved landfills from more than one million potentially toxic devices.

ecoATM created this infographic to show why it’s such a big deal:

The annual environmental impact of a single ecoATM kiosk as determined by the EPA calculator can be measured by:

  • 25,681 tons of toxic mining waste averted
  • 4,309 kilos of Greenhouse Gases saved
  • 426 gallons of oil saved
  • 212 brick-size units of hazardous waste averted from landfills
  • 21 houses removed from the grid
  • 3 cars removed from the road

ecoATM is an R2 certified eWaste recycler and is ISO14001 compliant.

With more than 400 kiosks across the country, ecoATM plans to continue expansion across the United States. The automated ecoATMs accept cell phones, MP3 players and tablets in any condition; often, in conditions that other electronic recyclers will not take. For more information and to find an ecoATM location, visit http://www.ecoATM.com.

Content marketing infographic illustrates a complex landscape

Monday, April 15th, 2013

contentmarketingContent marketing is the hottest thing going on the Internet today, but it’s more complex than many people realize – which may be why so many people do a poor job of it.

Content Amp, which offers a range of services around content strategy, content production, distribution and content amplification, created an infographic to illustrate how complex the content marketing landscape is and how content marketing interjects with brand building, search engine optimization, social media, engagement and more.

The infographic also promises to be an invaluable go-to guide for all marketers looking to adopt a content led approach to their online marketing initiatives this year.

The infographic looks at areas such as branded content distribution, content production, SEM tools, SEO platforms, and content sharing platforms, listing the many specialist providers and services that are available to marketers

The infographic also includes information on social networks, social intelligence, native content platforms and analytics; all of which should play an important role in any content marketing efforts in 2013.

View the content marketing infographic in full.

Francis Turner , Content Amp Commercial Director and Co-Founder, explains, “We have created an infographic to highlight the content marketing landscape in 2013. Content marketing involves elements of everything from analytics to content generation and SEO to social; we wanted to create an informative infographic that highlights how all these important disciplines come together.

 

 

Bad ads cause challenges for e-retailers (infographic)

Friday, April 12th, 2013

A survey from  InsightsOne aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely.

Almost a quarter (23%) of Americans say they will do so after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two.

The results may create challenges for ecommerce companies that advertise and sell over the web. In fact, 88% of Americans say they have even been “flooded” with online ad spam, and 91% of those say they take action when it occurs.

And, 36% of those who have ever been flooded with online ad spam say they would leave a website because of too many irrelevant ads, and many more would begin to feel that the company doing the advertising doesn’t respect their time (26%).

For email, 60% will unsubscribe from future messages, but a surprising 45% will simply ignore future communications.

InsightsOne created this infographic detailing its findings:

Hot spots: where the jobs are and who’s hiring

Monday, April 8th, 2013

ManpowerCompanies that are quickly expanding in growth hot spots, such as North Dakota and Montana should prioritize hiring workers with knowledge and skills demanded across industries.

Only 88,000 jobs were added in March, 2013 across industries.

Professional and business services added 51,000. Construction increased by 18,000. And, health care added 23,000. Also, February’s overall figure was revised up to 268,000 from 236,000, while the January figure was revised up to 148,000 from 119,000.

Hot spots are characterized as having the perfect factors in place to accelerate the growth of interconnected industries – such as engineering, manufacturing and construction.

Where the jobs are

ManpowerGroup’s “Where the Jobs Are” infographic diagrams which industries are hiring and where. It is based on the U.S. results from the Quarter 2, 2013 Manpower Employment Outlook Survey results.

“While employers are forced to hire at an accelerated rate in talent-starved growth regions, they still must thoroughly screen and recruit the right workers in order to wisely sustain regional growth,” said Jeffrey A. Joerres , ManpowerGroup Chairman and CEO.

“And workers possessing the right knowledge and skills to function in all of these industries should be on the shortlist.”

The future manufacturing workforce

ManpowerGroup recently illustrated the advent of the grey collar worker, who effectively merges plant floor functional skills with macro industry knowledge, in the infographic “Manufacturing’s New Working Collar.”  Learn more in this thought leadership piece,“The Future of the Manufacturing Workforce.”

“Across trade jobs, multi-sector knowledge plus functional skills are today’s new essential skill set,” said ManpowerGroup President Jonas Prising . “Workers need to seamlessly move between the field and management offices where instant decisions about improving processes, services and products are made. This unique skill set is in high demand, particularly in hot spots that lack onsite job training options. Faced with low supply, employers are turning to recruiting experts to accelerate their search for employees with cross-functional knowledge.”

Of the more than 18,000 U.S. employers surveyed in the Quarter 2 2013 Manpower Employment Outlook Survey results, 18% expect to add to their workforces, while 5% expect a decrease in payrolls, resulting in a Net Employment Outlook of +13%. When seasonally adjusted, the Net Employment Outlook is +11%, a 1 percentage point decrease from Quarter 1 2013 and slightly elevated from +10% during the same period last year.

Also, 73% of employers expect no change in their hiring plans. For more detail on the survey results, visit.http://www.manpowergroup.com/press/meos_landing.cfm

What makes a good company logo? (infographic)

Monday, April 8th, 2013

Have you ever helped a company develop a logo? It can be a tiring process of looking at dozens of fonts, graphics, and colors.

But at some point, every firm has to do it, including startups.

Here’s an infographic looking at dos and don’ts, top logo designers, top fonts used, and what colors in a logo suggest:

Comparison shopping engines boost conversion rates (infographic)

Monday, April 8th, 2013

Shopping cartMany online and mobile shoppers use price and product comparison engines to help them find the best deals. Google leads, but Amazon’s product ads have grown 2 times faster than overall ecommerce.

CSE’s saw a 56 percent increase in traffic in 2012.

For a look at the Comparison shopping engine scene, Volusion, which offers a shopping feed optimization and management service, has created this infographic:

State of digital content: mobile can’t be ignored (infographic)

Thursday, April 4th, 2013

smartphonesMobile users now account for one-fifth of all traffic — up from 1.6 percent in 2010 — while desktop traffic has decreased, according to  The Content Standard. Seventy-seven percent of that traffic comes from Apple devices, but Android (16 percent) is quickly growing.

Email is no longer the dominant platform for sharing content. While it once accounted for 93 percent of content sharing in 2010, it dropped all the way to 53 percent as of February 2013.

This is due to the improved communication and interaction between brands and consumers through social media, reducing the impact of mass mailing.

“The communication is increasingly two-way and spamming is no longer tolerated,” says Uberflip CEO Yoav Schwartz .

Video another big change

Another big change is that 22 percent of users now incorporate video into their digital content, up from 6 percent three years ago.

This report points to a clear direction for the future of content marketing. First, it cements the basic rule that every brand needs a social media presence. The decline in email use is a reflection of the powerful user networks created by Twitter and Facebook and how easy they make content sharing.

It also reinforces recent arguments for brands to strengthen their mobile presence and increase video content. Look for content marketers to start making full use of Google’s new “Full Value of Mobile” calculator, which is guaranteed to evolve with increased use and data.

The study also emphasizes the need to keep a finger on the tech industry’s pulse — after all, the landscape needs only three years to change.

Here’s an infographic detailing the report’s findings: