Archive for the ‘infographic’ Category
Tuesday, May 14th, 2013
Rich media ads with interactive elements can boost consumer engagement by up to 1,000 percent, according to R2integrated.
In 2012, eMarketer reported that $15.51 billion was spent on display advertising in the U.S., demonstrating that display advertising is still an important and effective medium.
A shift has occurred from the display of primarily flash banners to rich media units, which allows marketers to take advantage of interactive features that help to engage and captivate consumers. R2i details the opportunity and benchmark data for interactive features such as videos, product carousels, data capture forms, and more.
Here’s R2′s infographic detailing industry benchmarks for rich media that marketers should know:
Monday, May 13th, 2013
Lack of talent is the primary challenge faced by Enterprise resource planning pros, followed by business/IT alignment and system functionality, according to a new survey by TEKsystems.
The firm created this infographic illustrating its findings:
Wednesday, May 1st, 2013
In a new nationwide survey conducted by TheStreet’s (NASDAQ: TST) MainStreet.com site and GfK 44 percent of Americans are concerned about losing their jobs. Initiatives, such as the Jumpstart Our Business Startups (JOBS) Act, aimed at launching new businesses which could in theory offer employment opportunities, hasn’t had much impact yet.
“The underlying rationale behind the JOBS Act — as long as it doesn’t get screwed up — is incredibly powerful and necessary for our country right now,” says Ryan Feit , the co-founder and CEO of SeedInvest. “Innovation and jobs are at stake with the JOBS Act. The fact that it’s taking so long is frustrating, but it’s not a secret that raising capital is an antiquated process.”
- Just over 30% of respondents were aware of the JOBS Act; of that group more than 60% didn’t feel the JOBS Act had created employment opportunities in their region
- 36% of Western region respondents felt unemployment had dropped in their area followed by the Midwest (34%); South (31%) and Northeast (30%)
- 27% of Americans were not confident they could find work if they lost their jobs today
Read Ross Kenneth Urken , MainStreet’s personal finance editor, analysis of the survey featuring expert commentary here.
1 GfK Custom Research North America, April 2013
Tuesday, April 30th, 2013
Although well-established venture capital hubs like California and New England are leaders in venture capital, regional hubs are playing an increasingly critical role as consistent drivers of venture-backed companies. In the Midwest,Michigan is on the rise as an investment hot spot and this infographic details the impact such activity will continue to have on job creation, revenue growth and industry development.
Organizers of the Michigan Growth Capital Symposium (MGCS) unveiled a new infographic that demonstrates the factors driving Michigan’s growth as an investment hub.
You can view the infographic here: http://michigan-gcs.com/files/mgcs-infographic-2013.pdf
Tuesday, April 30th, 2013
The National Association of Small Business Professionals (NASBP.us) announced today that it is launching a U.S.-based marketing relief operation to help small business start-ups still struggling with the lingering impact of the Great Recession four years onward.
This relief operation will offer premier members the opportunity to take advantage of free and low cost business growth tools such as the NASBP Marketing 911 Helpline, the Marketing ER and the Free Member Downloads Center.
The launch corresponds with newly released information on the current state of economic growth. Economists previously predicted that the U.S. economy would rebound in the second quarter, with growth edging up slightly to 3.1%.
However, in light of the disappointing report just released on durable goods sales, Wall Street analysts now believe the opposite. J.P. Morgan pared down its earlier projection for first quarter gross domestic product to 2.9% from 3.1% and expects a further drop in second quarter growth to 1.5%. Barclays and Morgan Stanley both followed suit, cutting their previously optimistic GDP forecasts.
Kimberly Kelly , founder and spokesperson for the NASBP, announced the launch of the marketing relief operation with this statement.
“Amid disappointing predictions from leading economists, small business owners just aren’t feeling overly optimistic about the overall state of the country’s economic health. Adding to the meltdown are the impending implications of the Affordable Care Act as well as the aftershocks of sequester spending cuts.
Since historically small businesses account for over 80% of job creation in the three years following a recession, I feel it is absolutely imperative that as an organization we do all we can to support small business owners in America.”
As a follow-on, the NASBP’s marketing relief operation will continue to focus on bolstering weak sales and growth through a series of ongoing educational initiatives in the small business community.
Here’s an infographic about the NASBP helpline:
About the NASBP Marketing 911 Helpline
The Marketing 911 Helpline is a free service provided to premier members of the National Association of Small Business Professionals. It provides small businesses with life-saving first aid to treat some of the most common, problematic conditions related to “solo-preneurship”. Members access the Helpline through their online membership account, gaining one-on-one help and support from an experienced marketing consultant.
Monday, April 29th, 2013
There’s significant interest in video communication among enterprise employees, but lack of education and tools are a challenge, according to the April 2013 Enterprise Portals Usage Survey from Qumu.
Only a very small 12 percent had never uploaded a video to their portal platform. However, nearly two thirds of video uploaders encountered problems. These results provide insight into how enterprises can speed up the adoption and use of video to support internal communications, training and collaboration.
- Nine out of ten survey respondents indicate that they see a value for video in the enterprise.
- The majority of respondents feel ready to interact with video at work but indicate a lack of tools or platforms to support the effective creation and sharing of video.
- A majority of respondents indicated they have attempted to upload video at work and have experienced at least some level of difficulty completing the task.
- More than half of respondents want to see better support for streaming video.
Download the full survey results report.
The survey asked employees to respond to scenarios where enterprise video would be beneficial, such as training, internal communications and collaboration.
- 64 percent want video training for office workers.
- 44 percent want video for human resources and employee benefits communications.
- 40 percent want video-based executive and internal communications.
- 38 percent want video for better project and departmental communications.
With a little planning and investment, enterprises can take advantage of employee readiness and create a video-friendly environment.
The ideal platform should consolidate the video functions into a single environment where video and rich media assets can be centrally managed through their life cycle. Ease-of-use functions for employees to capture and upload employee-generated content, intuitive asset management, publishing and reporting create a true video ecosystem.
“Organizations looking at the next level of communications tools should be considering video on their portals as a top priority,” said Vern Hanzlik, senior vice president and general manager, Qumu. “The industry research tells us that employees are ready; now companies need to follow their lead and start deploying the tools and resources to meet employee demand.”
Wednesday, April 24th, 2013
One of the benefits of online shopping is that you can find a savings coupon for a great many products if you look. Mobile is adding yet another dimension as sophisticated marketers send coupons to phones just as someone approaches a store or shop.
You can even get “coupon alerts” from some online sources.
We know shoppers who save scads of money using online coupons as well as the ones that stuff your offline mailbox. In fact, we’ve enjoyed free meals, drinks, desserts, and other perks via coupons we downloaded an printed.
Here’s an infographic that will fill you in on the online coupon scene:
Wednesday, April 17th, 2013
What’s in a million recycled cell phones and why is it a big deal asks ecoATM, the company that allows consumers to recycle used mobile phones, tablets, and MP3 players for immediate cash.
The company says it has recycled more than one-million devices.
According to the Environmental Protection Agency (EPA), recycling one million devices has the environmental impact of removing 1,981 average US houses off the grid for a year in terms of energy saved, and 152 cars off the road for a year in terms of greenhouse gases saved. ecoATM has had a tremendous positive impact on the environment since its inception in 2008.
“By 2020, there will be so many old, unused or broken electronics, they could fill enough dump trucks to circle the globe twice,” said Tom Tullie , Chairman and CEO of ecoATM.
“Hitting the one million mark is encouraging. People are recognizing that eWaste is a real problem and that there are convenient solutions for responsibly disposing of unwanted electronics.”
With mobile phone and electronic technologies changing at rapid rates each year and the average lifespan of a phone being only 18 months, it is becoming increasingly important to properly dispose of these devices. ecoATM finds a second life for 60 percent of the electronics collected and responsibly recycles the rest. Since being founded, ecoATM has saved landfills from more than one million potentially toxic devices.
ecoATM created this infographic to show why it’s such a big deal:
The annual environmental impact of a single ecoATM kiosk as determined by the EPA calculator can be measured by:
- 25,681 tons of toxic mining waste averted
- 4,309 kilos of Greenhouse Gases saved
- 426 gallons of oil saved
- 212 brick-size units of hazardous waste averted from landfills
- 21 houses removed from the grid
- 3 cars removed from the road
ecoATM is an R2 certified eWaste recycler and is ISO14001 compliant.
With more than 400 kiosks across the country, ecoATM plans to continue expansion across the United States. The automated ecoATMs accept cell phones, MP3 players and tablets in any condition; often, in conditions that other electronic recyclers will not take. For more information and to find an ecoATM location, visit http://www.ecoATM.com.
Friday, April 12th, 2013
A survey from InsightsOne aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely.
Almost a quarter (23%) of Americans say they will do so after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two.
The results may create challenges for ecommerce companies that advertise and sell over the web. In fact, 88% of Americans say they have even been “flooded” with online ad spam, and 91% of those say they take action when it occurs.
And, 36% of those who have ever been flooded with online ad spam say they would leave a website because of too many irrelevant ads, and many more would begin to feel that the company doing the advertising doesn’t respect their time (26%).
For email, 60% will unsubscribe from future messages, but a surprising 45% will simply ignore future communications.
InsightsOne created this infographic detailing its findings:
Monday, April 8th, 2013
Companies that are quickly expanding in growth hot spots, such as North Dakota and Montana should prioritize hiring workers with knowledge and skills demanded across industries.
Only 88,000 jobs were added in March, 2013 across industries.
Professional and business services added 51,000. Construction increased by 18,000. And, health care added 23,000. Also, February’s overall figure was revised up to 268,000 from 236,000, while the January figure was revised up to 148,000 from 119,000.
Hot spots are characterized as having the perfect factors in place to accelerate the growth of interconnected industries – such as engineering, manufacturing and construction.
Where the jobs are
ManpowerGroup’s “Where the Jobs Are” infographic diagrams which industries are hiring and where. It is based on the U.S. results from the Quarter 2, 2013 Manpower Employment Outlook Survey results.
“While employers are forced to hire at an accelerated rate in talent-starved growth regions, they still must thoroughly screen and recruit the right workers in order to wisely sustain regional growth,” said Jeffrey A. Joerres , ManpowerGroup Chairman and CEO.
“And workers possessing the right knowledge and skills to function in all of these industries should be on the shortlist.”
The future manufacturing workforce
ManpowerGroup recently illustrated the advent of the grey collar worker, who effectively merges plant floor functional skills with macro industry knowledge, in the infographic “Manufacturing’s New Working Collar.” Learn more in this thought leadership piece,“The Future of the Manufacturing Workforce.”
“Across trade jobs, multi-sector knowledge plus functional skills are today’s new essential skill set,” said ManpowerGroup President Jonas Prising . “Workers need to seamlessly move between the field and management offices where instant decisions about improving processes, services and products are made. This unique skill set is in high demand, particularly in hot spots that lack onsite job training options. Faced with low supply, employers are turning to recruiting experts to accelerate their search for employees with cross-functional knowledge.”
Of the more than 18,000 U.S. employers surveyed in the Quarter 2 2013 Manpower Employment Outlook Survey results, 18% expect to add to their workforces, while 5% expect a decrease in payrolls, resulting in a Net Employment Outlook of +13%. When seasonally adjusted, the Net Employment Outlook is +11%, a 1 percentage point decrease from Quarter 1 2013 and slightly elevated from +10% during the same period last year.
Also, 73% of employers expect no change in their hiring plans. For more detail on the survey results, visit.http://www.manpowergroup.com/press/meos_landing.cfm
Monday, April 8th, 2013
Have you ever helped a company develop a logo? It can be a tiring process of looking at dozens of fonts, graphics, and colors.
But at some point, every firm has to do it, including startups.
Here’s an infographic looking at dos and don’ts, top logo designers, top fonts used, and what colors in a logo suggest:
Monday, April 8th, 2013
Many online and mobile shoppers use price and product comparison engines to help them find the best deals. Google leads, but Amazon’s product ads have grown 2 times faster than overall ecommerce.
CSE’s saw a 56 percent increase in traffic in 2012.
For a look at the Comparison shopping engine scene, Volusion, which offers a shopping feed optimization and management service, has created this infographic:
Thursday, April 4th, 2013
Mobile users now account for one-fifth of all traffic — up from 1.6 percent in 2010 — while desktop traffic has decreased, according to The Content Standard. Seventy-seven percent of that traffic comes from Apple devices, but Android (16 percent) is quickly growing.
Email is no longer the dominant platform for sharing content. While it once accounted for 93 percent of content sharing in 2010, it dropped all the way to 53 percent as of February 2013.
This is due to the improved communication and interaction between brands and consumers through social media, reducing the impact of mass mailing.
“The communication is increasingly two-way and spamming is no longer tolerated,” says Uberflip CEO Yoav Schwartz .
Video another big change
Another big change is that 22 percent of users now incorporate video into their digital content, up from 6 percent three years ago.
This report points to a clear direction for the future of content marketing. First, it cements the basic rule that every brand needs a social media presence. The decline in email use is a reflection of the powerful user networks created by Twitter and Facebook and how easy they make content sharing.
It also reinforces recent arguments for brands to strengthen their mobile presence and increase video content. Look for content marketers to start making full use of Google’s new “Full Value of Mobile” calculator, which is guaranteed to evolve with increased use and data.
The study also emphasizes the need to keep a finger on the tech industry’s pulse — after all, the landscape needs only three years to change.
Here’s an infographic detailing the report’s findings:
Monday, April 1st, 2013
Small business hiring was down slightly (.2 percent) last month, but optimism was up from 59 to 68 percent, according to the SurePayroll Small Business Scorecard.
The Scorecard optimism survey asked small-business owners about their plans for the second quarter. Half said they plan to make new investments in their businesses, with more than half of that group planning to invest in new staff, marketing and technology. Half of survey respondents also expect to surpass first quarter results in the second quarter of the year.
As much as 80 percent of respondents said the first quarter either matched or exceeded expectations, even with 58 percent saying the macro events of the first quarter (fiscal cliff deal, 2 percent payroll tax increase and the sequester) had a negative impact on business.
A tale of two economies
“Right now we seem to have a tale of two economies with small businesses. While half are ready to invest in things like hiring and new technology, the other half are still being cautious,” said SurePayroll CEO and President Michael Alter.
“While some feel they have been negatively impacted by events out of their control, such as the payroll tax increase, sequester and fiscal cliff deal, the jump in optimism this month suggests at least some are ready to move forward with the recovery.”
The full SurePayroll Small Business Scorecard infographic includes data for the top 35 MSAs. The March 2013 Scorecard is available now on the SurePayroll blog.
Here’s the infographic:
Tuesday, March 26th, 2013
Poor document collaboration practices are very expensive, time-consuming and the source of much frustration, according toPerforce Software, which commissioned an independent survey of business professionals.
Document collaboration issues occur as documents pass through multiple contributors and, while doing so, are often saved as multiple versions. These widespread and time-consuming issues include such things as searching for the right version of a file, working on the wrong version of a document or having to manually enter edits from others. For a full report on the impact of these issues, visit www.perforce.com/83percent.
Here’s an infographic detailing the findings:
Tuesday, March 26th, 2013
Small businesses spend between $1,000 and $2,500 on their social media marketing. Marketing Weekly has created an infographic suggesting how small businesses can make the most of their advertising on Facebook.
According to a study by Vertical Response, 90 percent of small businesses use Facebook and 32 percent of companies post at least once per day. Enterprises don’t often have a lot of money to spend on marketing and have to make the most of cost-efficient initiatives and best practices.
You can find a larger version here. Click on infographic on the right.
Tuesday, March 12th, 2013
Are smartphone makers losing billions of dollars a year due to poor revenue management?
According to Gartner, Inc., a leading IT research and advisory company, given that chargeback credits can exceed millions of dollars per month, wholesale distributors can severely undermine profitability through inaccurate and inefficient processes, with revenue leakage accounting for as much as 1-2 percent of gross revenue.
Manufacturers also face similar revenue leakage exposure and although the percentage might seem small, for technology giants such as Apple and Samsung, this could mean billions of dollars in lost revenue each quarter.
Why does this matter to anyone but a manufacturer? It’s pretty basic: if the manufacturer’s costs are higher, so is the price consumers will have to pay for devices.
Here’s an infographic detailing the problem from Revitas, which, not surprisingly, sells solutions for contracts, pricing, and compliance.
Friday, March 8th, 2013
We’re increasingly in a mobile world and Upside Learning in India says that on the job training and education offers a significant mobile opportunity.