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Archive for the ‘Tennessee’ Category

Nashville’s Entrada tallies new growth funding for health IT tech

Friday, September 10th, 2010

EntradaNASHVILLE, TN – Entrada, a company selling  health information technology for clinical documentation and data exchange, has received growth financing in  from two new partners. FCA Venture Partners, the venture capital manager of Clayton Associates, has increased the firm’s total equity funding to almost $3 million by investing in the company. In addition, Silicon Valley Bank has provided debt financing.

Entrada CEO Bill Brown said, “The round will allow us to more aggressively implement our growth strategy which includes additional sales and marketing and an acceleration of our product timeline.”

Entrada Shifts into High Gear

The company’s web-based platform makes electronic health records easier for clinics, hospitals and surgery centers to deploy and use.

“Entrada allows physicians to adopt and use electronic medical records without losing productivity,” said Matt King, managing partner of FCA Venture Partners.

“EHRs are being much more aggressively adopted now, with federal stimulus dollars subsidizing them. The problem is these systems can reduce physician productivity by up to 10 percent to 20 percent. Entrada offers an overlay application that makes doctors faster on EHRs, not slower. It works like doctors work.”

A new report from the research firm Frost & Sullivan projects the EHR market to double in three years, from $1.3 billion in 2009 to an estimated $2.6 billion in 2012, driven largely by federal incentive programs and healthcare reform.

Nashville venture capital firm Claritas Capital made an initial investment in Entrada earlier in 2010.

Private equity firm, management acquire majority stake in Peak 10

Thursday, September 2nd, 2010

Peak 10CHARLOTTE, NC – Welsh Carson, Anderson & Stowe, a private equity firm, and Peak 10′s executive management have acquired a majority stake in the company. Financial details were not disclosed.

Selling shareholders include majority owner Seaport Capital, a New York-based private equity firm and McCarthy Capital, an Omaha, Neb.-based private equity fund.

Peak 10’s existing management team, led by Co-Founder, President and CEO David Jones will continue to operate the business.

Jones said,  “Our partnership with Welsh Carson enables Peak 10 to continue increasing the scale of our business to meet the high demand for data center infrastructure and related managed services. Our strategic focus remains intact but our resources now position us to more rapidly extend our geographic footprint, strengthen our team and further accelerate our managed services and cloud offerings.”

Peak 10 has managed a path of steady and consistent growth achieved through expansion in the greenfield markets of Jacksonville, FL.; Charlotte, NC.; Tampa, FL. and Raleigh, NC, and through acquisitions of established data center companies in Louisville, KY; Nashville, TN.; Richmond, VA and, most recently, Fort Lauderdale, FL.

In 2007 and early 2008, Peak 10 opened greenfield data centers in Atlanta, Ga. and Cincinnati, Ohio respectively. Over the last two years Peak 10 has completed construction of additional facilities in five of its markets to meet customer growth and demand.

The transaction is expected to close in early October.

Tennessee-based RxBio beams in $122M for merger

Tuesday, August 24th, 2010

RxBioJOHNSON CITY, TN – RxBio Holdings, which has developed a product that protects users against lethal doses of radiation, has raised nearly $122 million from 120 investors for a merger of its two commonly controlled affiliated companies, according to a regulatory filing.

The company’s technology is based on small-molecule research at the University of Tennessee Health Sciences Center in Memphis.

Its lead product, RX100, is a room-temperature stable small molecule that boosts natural mechanisms that promote and sustain cell survival in almost every cell type – while at the same time, inhibiting the cascade leading to programmed cell death.

The company says the treatment is effective in protecting a person’s whole body if given before, during or up t0 24 hours after exposure to an otherwise lethal dose of radiation.

While the threat of all-out nuclear war no longer seems immanent, nuclear terrorism is a distinct possibility, so a technology like this could potentially save millions of lives.

From what the company suggests, its cell-saving molecule has other possible applications that could also be important.

The company says it is also developing treatments for cancer and plaque-blocking.

The company disclosed the financing in a filing with the US Securities and Exchange Commission.

To contact TechJournal South Editor & Writer Allan Maurer: Allan at TechJournalSouth dot com

Medical device firm nContact implants $4M round

Friday, August 20th, 2010

nContactMORRISVILLE, NC – Medical device company nContact has closed on a $4 million mixed securities offering, according to a regulatory filing. The company makes devices for the minimally invasive treatment of heart arrhythmias.

Investors include Harbert Management Corp., Birmingham, AL; Hippo Ventures; Finistere Ventures, San Diego; Village Ventures, Williamstown, MA; Tall Oaks Capital, Charlottesville, VA;’ Massey Burch Capital Corp., Nashville, TN; and Intersouth Partners, Durham, NC.

The company, founded in 2005, raised at least $24 million in three previous rounds.

On its web site, the company says, “We are currently enrolling patients in a series of clinical trials to evaluate the use of this system for the treatment of atrial fibrillation (AF) in concomitant procedures as well as in convergent procedures, which combine the best techniques of Cardiovascular Surgeons and Electrophysiologists to potentially provide a truly minimally invasive treatment solution for all AF patients in a single procedure.”

The company disclosed the raise in a filing with the US Securities and Exchange Commission.

To contact TechJournal South Editor & Writer Allan Maurer: Allan at TechJournalSouth dot com.

Fastest and cheapest US broadband systems are city run in the South

Friday, August 20th, 2010

Chris Mitchell

Christopher Mitchell

By Chistopher Mitchell

Opelika, Alabama is the latest community in the Southeast to move toward a community owned broadband network.

Last week  citizens approved a fiber-to-the-home network owned by the public power utility to expand telecom competition and invest in smart-grid services.

Though major telecom companies have long argued that broadband has plenty of competition, many communities beg to differ.

General dissatisfaction

This is not an uprising against a single cable or phone company, rather general dissatisfaction with de facto monopolist providers who focus first on shareholder returns rather than community needs.

Throughout the south, nearly every national cable co has had to deal with an upstart community that chose to own its information infrastructure: Comcast (Chattanooga, TN), Cox (Lafayette, LA), Time Warner (Wilson, NC), and Charter (Opelika, AL).

Fastest and least expensive broadband systems are municipal

The trend is fascinating: the single fastest citywide broadband tier available in the US comes from Chattanooga with 150Mbps.

Probably the most economical connection in the nation lies in Lafayette with 10Mbps for a mere $30/month (as with most community fiber networks, Lafayette and Chattanooga only offer symmetrical services – ensuring users can publish content as readily as downloading it).

Bristol, Virginia was first

In fact, the very first city-owned triple-play fiber-to-the-home network in the nation started in Bristol, Virginia, where it has brought hundreds of high paying jobs to people who sorely need them.

Opelika’s 62 percent yes vote was necessary because Alabama law requires a referendum before communities build a network offering cable services – laws pushed by deep-pocketed incumbent providers who understand that communities themselves are the most likely source of broadband competition.

Due to the massive upfront investment, long payback, and difficulty of competing with an entrenched incumbent, the private sector has little appetite for overbuilding.

Why communities build their own networks

Wireless may be competitive against DSL, but Wimax is no match for DOCSIS 3 cable networks, which are more reliable  and offer higher capacity in general.  Fiber-to-the-home offers much higher reliability, capacity, and headroom for upgrades but wireline companies with little competition see little pressure to upgrade.

This is why communities are building their own FTTH networks – they want to remain technologically competitive with the rest of the world (and superior to perhaps 95 percent of the US) but recognize they have to invest in this infrastructure themselves – just as many of them did when private companies saw little reason to offer electricity to everyone at reasonable rates.

Battle looms again in NC

In North Carolina, Time Warner Cable’s lobbyists have consistently fought to outlaw community networks (even in areas the private sector has no interest in serving).

The effort failed earlier this summer despite making greater inroads than previous attempts. They will undoubtedly be back in Raleigh to try again next session – lobbyists are a tiny expense compared to the cost of a truly competitive landscape for these companies.

Christopher Mitchell is the Director of the Telecommunications as Commons Initiative at the Institute for Local Self-Reliance.  He writes regularly about community networks on MuniNetworks.org and has published a comprehensive report about such networks:  Breaking the Broadband Monopoly: How Communities are Building the Networks They Need .

TechJournal South has covered the efforts of states to regulate municipal broadband for some time. North Carolina has thus far turned back two efforts to put restrictions on the efforts of cities to create their own broadband networks, which one has done and several are planning. Both previous articles below contain links to numerous background pieces on the topic.

See: Six months to act

Municipal broadband battle rages on

LivingSocial nearly doubles its markets in one day

Tuesday, July 13th, 2010

LivingSocialWASHINGTON, DC – LivingSocial has launched its group shopping service in 25 new cities, nearly doubling its market size in one day.

New cities where the service is offered are: Akron, Baltimore, Baton Rouge, Birmingham, Buffalo, Cedar Rapids, Columbus, Detroit, Fort Lauderdale, Fort Worth, Jacksonville, Knoxville, Las Vegas, Louisville, Memphis, Miami, Nashville, South Connecticut, Oakland/Eastbay, Omaha, Richmond, Sacramento, Toronto, Tulsa and Vancouver.

LivingSocial has been expanding at a rapid pace since the beginning of 2010 with launches across the US, UK and now Canada.

LivingSocial is the website where anyone can find out what shops, restaurants, activities and services are popular in their area. The company says its group buying service has dedicated city experts on the ground in every market, constantly researching the best in local attractions to bring a savings of up to 90 percentfor consumers.

The site offers a new promotion every morning, announced via its website, newsletter, Twitter, Facebook and iPhone app. Live for 24 hours, the Deal is available to anyone who clicks on it.

We’ve been reporting on the competition for customers in the local group buying space for a year now. It really gained traction in the last year.

The company has raised about $49 million, most of it in the last year as it competes for market share in the hot group buying space that includes Groupon and other players. Groupon recently nabbed $135 million for its local bargain buying service.

LivingSocial started out as a Facebook app known for its “Pick 5″ favorite items. We turned the tables on CEO Tim O’Shaughnessy here:

Five questions for LivingSocial’s CEO Tim O’Shaughnessy

Vancouver.

Supreme Court upholds Sarbanes-Oxley, changes board rule

Monday, June 28th, 2010

WASHINGTON, DC – The U.S. Supreme Court has rejected the challenge to the constitutionality of the 2002 Sarbanes-Oxley Act, the attempt by Congress to bring stricter accounting standards to the corporate world following the Enron and WorldCom scandals.

The court did find that the way members of the Public Company Accounting Oversight Board are removed is unconstitutional and made the members removable at will rather than only for “good cause.”

Many business lobbying groups had hoped the court would declare the entire law invalid due to problems with the way members of the board are appointed.

But Chief Justice John Roberts wrote that the Act “Remains fully operative as law.”

Many public companies and business lobbying organizations contended that the Act is unduly expensive and did not do anything to curb fraud while constricting the number of companies that could afford to go public and slashing the number of foreign corporations listing on U.S. stock exchanges.

We’ll bring you reactions from industry sources as they’re released. The decision is bound to disappoint many smaller public companies which find the act burdensome and expensive.

Contact Tech Journal South Editor and writer Allan Maurer: Allan at TechJournalSouth dot com.

See:

Supreme Court decision affecting Sarbanes-Oxley expected soon

Alinda Capital buying half of DukeNet for $137M

Friday, June 25th, 2010

Duke EnergyCHARLOTTE, NC -Private equity firm Alinda Capital Partners is buying 50 percent of DukeNet Communications for $137 million, creating a joint venture intended to grow the company. Duke Energy retains ownership of the other half of DukeNet.

Duke Energy (NYSE:DUK)  founded DukeNet, which operates a fiber optic network of more than 5,300 miles in four states, in 1994. It provides bandwidth transport and data center connectivity among other services.

Current DukeNet President, Brad Davis, retains that position.

The deal is expected to close in the third quarter.

Tips for preparing your business’ disaster recovery plan

Friday, June 25th, 2010

By Jeff Spalding
Peak 10

Jeff Spalding

Jeff Spalding

One of the most talked about but least implemented initiatives concerning IT infrastructure is the design and execution of a Disaster Recovery (DR) plan.  This is particularly relevant as hurricane season gets underway in the Atlantic.

Whether man-made or natural, disasters of all shapes and sizes represent costly disruptions to business practices.  Fortunately, their long-term effects can be diminished with a DR plan.

An especially crucial business tool in today’s increasingly electronic world, a DR plan enables a company to effectively coordinate people and resources to mitigate downtime or any other interruption to services and operations in the event of a disaster.

Benefits of a Disaster Recovery Plan

A University of Texas study revealed that half of the companies that lose their data through disaster never re-open, and of those who do re-open, 90 percent will be forced out of business within two years.

Disasters are inevitable and can strike at any time.  When it comes to anticipating such an event, expect the unexpected.  Natural disasters may churn up conversations about DR, but statistics show that adverse situations resulting from simple human error or technical failure are far more likely to take place.  These events can result in a crisis that is just as great a threat to your business’ mission-critical data.

A DR plan offers a proactive solution for times of instability.  Having a DR plan creates flexibility within an organization as it requires identifying alternatives for resources, strategies and solutions.  A good plan is one that has been tested over and over to ensure effectiveness.  Its success depends on high level of collaboration, initiative and ingenuity.

Performing a risk assessment can help to calculate the true cost of downtime for your company, and allows you to understand the importance of a DR plan.  It is important to determine your business’ level of disaster preparedness and identify potential areas for improvement

Designing a Replication Strategy

Companies who have ever experienced any type of downtime recognize that having data backed up at a secondary site is a powerful form of defense against data loss.  Offsite data backup at a secondary site is vital, but is only one piece of the puzzle.

A full replication strategy includes planning for how you restore your data from the secondary site to the workplace after the crisis has concluded.  In order to enjoy such a complete business continuity solution, you might consider:

  • Designing a current, written and tested DR plan.
  • Informing hardware, software, facilities and service vendors of the plan and their expected roles at that time.
  • Backing up data on a regular basis at a geographically remote, hardened data center.
  • Having a firewall and virus protection in place monitored regularly by expert engineers.

The Power of Data Center Networking

Simply storing your mission-critical data at a secure data center represents a large step toward avoiding the ill effects of disaster.  A world-class facility is capable of providing IT infrastructure and resources that many companies are unable to duplicate in-house.  Selecting the right data center partner is an important consideration because it can provide facility integrity, connectivity and even technical support that is crucial for disaster preparedness.  When considering a data center partner, you might want to reflect on the following:

  • Choose a data center that monitors and manages all conditions such as temperature, humidity and power conditions, and has multiple levels of security.
  • Ensure that you have fully conditioned power to all of your hardware and redundant power with a UPS and generator.
  • Critical systems should be tested on a regular basis and scheduled maintenance performed frequently.
  • Multiple connections to a network service provider and multiple Internet Service Providers (ISPs) are essential.

Taking Pride in Your Team

Perhaps the most overlooked and underrated aspect of a successful DR plan is the people who make up your company.  During a crisis, the typical volume of calls and transactions increases threefold.  Employees who can approach a disaster with preset expectations will be more likely to handle the situation with flexibility and composure.  Their positive energy and attitudes will go a long way toward helping your company to recover as quickly and efficiently as possible.  To successfully prepare personnel for disaster, consider the following:

  • Design a DR plan with your employees in mind, making sure that roles are clearly outlined and communicated.
  • Assign a designated recovery site for your people and determine whether or not staff members would be willing to relocate.
  • Test your DR plan to ensure that all initiatives and expectations are clear.
  • Provide each staff member with a clearly documented version of the written DR plan for reference.

The Best Defense: A Good Offense

At Peak 10, we provide our clients with the resources and technical expertise to help implement the best solution for avoiding business interruption caused by disaster and to recover as quickly and efficiently as possible.  We know that being prepared in advance makes a world of difference when it comes to managing your business in the face of disaster.  Having a DR plan will keep your IT infrastructure from being compromised and your company up and running.  It is essential to design a plan that is appropriately tailored to your company and leverages the best methodology for your business and type of data.  Pre-consideration of your company’s priorities and best practices allows for clear, logical thinking when disaster does strike.  Proactive measures like these will allow you to implement the best solution when it comes to avoiding business interruption caused by disaster.

Click here to download Peak 10′s DR checklist to help determine your business’ disaster recovery preparedness and identify potential areas for improvement.

Jeff Spalding serves as the executive vice president of Market Operations for Peak 10, a managed services company with world-class data centers. The company delivers scalable, economical and reliable solutions for hosting and managing complex IT infrastructure. Peak 10 owns and operates data centers in 10 key markets that include Cincinnati, Ohio; Atlanta, Ga.; Raleigh and Charlotte, N.C.; Tampa, Jacksonville and Fort Lauderdale, Fla.; Nashville, Tenn.; Louisville, Ky.; and Richmond, Va. Jeff can be reached at jeff.spalding@peak10.com.  For more information see: www.peak10.com.

Use social media aggressively, expert says

Thursday, June 24th, 2010

Deepak Gupta

Deepak Gupta

By Allan Maurer

CLEARWATER, FL – Deepak Gupta, a marketing expert, says he helps clients “aggressively increase brand awareness and consumer engagement” via social media. When Clearwater-based Help My Resume, a nonprofit organization assisting the unemployed hired him, we saw his bio and decided to ask him just what aggressive use of social media requires.

Gupta, Founder of Marketing By Deepak Consulting Group, a social media thought Leader located in California, has created and executed social media strategies for non-profits to Fortune 500 organizations raising brand awareness, user engagement and growing main site traffic.

He has created and executed social media strategies for non-profits to Fortune 500 organizations raising brand awareness, user engagement and growing main site traffic.

So just what is aggressive use of social media?

“Let’s pretend you’re in the Navy,” he tells us. “You’re off the shores of North Korea and it decides to pull out a rogue ship with nukes on board. You can’t just take them on with a destroyer or frigate. You bombard them with the whole fleet: gunboats, aircraft carriers, destroyers, ground-based air attacks. A multiple wave.”

That’s what he suggests to firms executing a marketing campaign.

“Don’t do one tactic in a vacuum,” he says. “Use them all. Youtube, Facebook, Twitter, LinkedIn.”

So, when he works with a client, he first determines what they want: increased brand awareness or boost market share? Then he says, “Let’s get you a blog, optimize your web page, make sure you’re on Facebook and engaging with your consumers. Make sure you’re on Twitter and following those who follow you. Answer tweets. When you talk to your client base, they’re more likely to do business with you if they know you.”

Make executives accessible

He suggests that if a company has the budget, it should put a team together and look at TV ads and direct mail and print advertising and include social media links on the ads. “Combine it all with banner ads, email marketing. Make sure it all has social media sharing buttons.

“Do as many news worth press releases as you can so you’re featured in media regularly. Help out some large charity and put out a press release. You have to be out there.”

Also, make your executives assessable, he says.

Don’t do what BP did

What he says you should not do, is what British Petroleum is doing. “They’re spending $50 million on an ad campaign that’s too late. If you’re company makes a mistake or has a problem, own up to it.”

BP currently faces a number of Twitter accounts such as Boycott BP that are more active than their own twitter stream, he points out.

As an example, he mentions Jet Blue, which kept passengers on one plane for seven hours waiting for takeoff during a snowstorm.

“The CEO came back and decided to make it up. They gave everyone tickets and publically apologized. They messed up, but fixed it and did it publically.”

Another big wave coming

Gupta says that while the distribution barriers to using social media are low – it can be done from a laptop or even a phone – companies do have to spend time on them every day. “You need to make sure you have teams – more than one or two people – respond to complaints or negative brand mentions.”

Gupta predicts there is another “big wave of social marketing coming just around the corner” and that’s mobile marketing.

“Social and mobile will come together,” he says. “People can access Facebook, Twitter and LinkedIn on their phones. You can go out on the golf course and check email or social media. You can do it waiting in line or on the subway and keep your productivity high.”

For more tips from Gupta, see his blog.

Nearly 80 percent of firms need to update XP SP2

Tuesday, June 22nd, 2010

Dean Williams

Dean Williams, Services Development Manager, Softchoice

By Allan Maurer

TORONTO – With less than 4 weeks before Microsoft discontinues support of Windows XP SP2, a Softchoice study finds that 77 percent of organizations are still not prepared. Toronto-based Softchoice, which has Southeast offices in Atlanta, Charlotte, Norfolk, VA, and DC, says these surprising findings will have a significant impact on the overall security of a company’s data if computers are not upgraded before July 13, 2010.

It is estimated that nearly eight out of every 10 organizations have a high enough prevalence of SP2 in their environment to warrant immediate action to update their systems. Failing to do so could create unnecessary security risks as hackers continue to look for vulnerabilities knowing that software updates will no longer be forthcoming from Microsoft.

How much is a high enough prevalence? If 10 percent of a company’s computers are running XP Service Pack 2, that’s enough to worry about, Softchoice says.

“We were surprised by the number of people who have not yet deployed Service Pack 3,” said Dean Williams, Services Development Manager for Softchoice.

Williams tells us XP is still the most popular operating system in the world. “The more popular an operating system is, the bigger the bullseye on it,” he says. “Every day, people are looking to exploit known XP vulnerabilities, so there is no more dangerous operating system in the world.”

XP is “like a comfortable pair of jeans” for many users, a fact that forced Microsoft to extend its support of the system. Many also may have experienced disruptive issues when installing XP’s service pack 2, Williams notes, which may have made them reluctant to update to the XP service pack 3.

A whopping 93 percent of users are still running XP, says Williams, which we find amazing.

Also, While offered free of charge by Microsoft, the work involved in deploying Windows SP3 is not insignificant for larger organizations or those without systems management technology in place.

Service pack 3 is a much more incremental update compared to the major overhaul of SP2 and does not cause those troublesome issues. Users should update immediately, says Williams. Even better, he suggests, would be to upgrade to a current system such as Windows 7.

Hackers will be actively looking even harder to exploit vulnerabilities in XP Service Pack 2 once Microsoft discontinues software updates, Williams notes.

5 things to consider when raising capital

Tuesday, June 22nd, 2010

By David H. Jones, President, CEO and Co-Founder of Peak 10, Inc.

David Jones

David Jones, president, CEO, Peak 10

Surviving these economic times has been challenging and has created shifts and changes along with “refocusing” on core operating principles, scale of operations, business retention and financial leverage.  Remapping is taking place. By that I mean that access to efficient business solutions impacting the speed of change in systems and information technology has led to new business ideas.

This reality does not overshadow the fact that access to the right balance of capital in the form of venture capital, private equity or line of credit requires careful consideration as our financial markets continue to seek predictability.

Postitive potential for raising capital

I was recently asked if I had thoughts about what entrepreneurs might need to consider today in the effort to raise capital. First off, I do not think the fundamentals today are much different than they have been in the past.

The ability to attract capital for a business idea or plan, whether from friends and family, angels, venture funds, private equity or debt, boils down to a combination of factors and that certainly includes the economic environment.

I believe the potential for accessing capital today is positive. However, to attract it with favorable terms depends on several tightly interrelated factors.

1. Strength of the plan and the leadership.

Whether starting a company or attempting to expand, the financial requirements and what the money is used for, will determine how attractive the opportunity is to a capital investor. The track record of the leadership of the enterprise adds very significant weight to that attraction, but also a clear message of the vision and purpose of the business solution along with what and how the business achieves that purpose is obviously critical.

A showing of commitment from the leadership team (with their own investment) and positive progress since inception establish a basis that will be attractive to a potential investor and are fundamental to raising outside capital.

2. Purpose of the investment.

When raising money for physical assets such as infrastructure to support a business case, you may need to look to a different potential investor group than raising capital to execute on an “idea” to develop a software solution or an ecommerce business plan for example. There may be a presumption that a physical asset has some recoverable (or collateral) value, and “brick and mortar” often has more attraction today than capital for a “soft” product deployment.

On the other side of that statement, there are numerous examples of new interfaces that provide access to unique information via a variety of platforms (public and private cloud, social media databases, etc.) and thus new products or services that require little investment in physical infrastructure.

The point here is to make sure you are in the right investor interest market, and avoid a shotgun approach. Get advice or references for the venture group or capital sources that understand the line of business you are focused upon.

3. Taking the money

With all else equal, take the money if you have done due diligence on the venture group or private equity group and there proves to be a match of philosophies.  “Taking the money” is one of the most difficult decisions you will make. The favorability of the terms will be determined by the perceived risk the investor has in your team, your execution plan and how dire the situation is in terms of “need.”

If the need is to fund an idea, it is quite a different scenario than funding a plan that has been launched where the investment is “growth capital” to accelerate execution of the plan.

Ultimately when you have reached this point, you are at the intersection of a decision about your belief in your strategy and your ability to execute and grow, and your belief that with the new investor your odds of success and time to market are noticeably better than you would otherwise expect to achieve.

Giving up ownership

Giving up part of your ownership can only be offset by your belief and commitment that this is the best move for your enterprise and ultimately because of that, the best move for you as the founder or key executive and for your team.

One last point here, since you have made a decision to consider raising capital if you have not approached this need with your early investors, you have an obligation to inform them of the potential impacts of the change.

By virtue of the determination you have made to seek outside capital, it is presumed that you have earlier discussed this need with your investors and that group is not in a position to address the magnitude of the capital need. At the same time you must determine from the new investor if there is flexibility to offer follow-on investment to current investors.

4. Your partnership.

Once you are in a partnership with an investment group, make sure you communicate regularly the good and the bad news. No surprises.  Nothing jeopardizes the relationship with your significant investors than poor communications and engagement. Typically a venture or private equity group’s role is not in operating the business, but one of strategic advisor and sounding board.  Nevertheless, do not forget that this new investor is your partner and shares an important equity stake along with you.

Engage the investor in board committee responsibilities that foster one-on-one interaction away from the board room. Face it: your business will likely require morphing, changing and adapting to reach the performance goals you have set. The economy and technology innovation alone will change and challenge your operating environment. Your co-investors may have some of the best “eyes” into these changes since yours are focused on your sales, operations and culture that fosters customer loyalty and growth.

5. Managing the results.

Prepare a “best case” business plan but present a realistic, achievable plan to raise capital. A venture or private equity firm will have a ‘haircut’ case that will be the basis for their investment. Know the inflection points in your plan and ensure that your team understands them.

Also understand the goals of your investor; they may not have the same long term aspirations as your plan contemplates. Investment funds have a life term; determine where your investment fits into the life of the fund. If you do not know the investor’s return goal(s) you will have a difficult time understanding their strategic decisions.

There is nothing wrong with an investor exiting, as long as the exit is positive. If they are cutting their losses by exiting their investment, and that comes as shock to you, it is obvious that either you were not aligned to start with, you are not realistic about the success of your venture, or you are in love with an idea that is not sustainable. However, in most cases the latter is rectified on the front end of the process.

I believe that we are seeing a renewal of entrepreneurial activity and growth as we emerge from the stress of the economic slowdown that has changed our business environment over the past 18-20 months.  For those of you who have successfully raised capital for your business, you may have a few more tips that are relevant, but I have found that the ones above hold true over time and must work in concert with one another.

Peak 10 is a managed services company with world-class data centers. It delivers scalable, economical and reliable solutions for hosting and managing complex information technology infrastructure. The company owns and operates data centers in ten key markets that include Cincinnati, Ohio; Atlanta, Ga.; Raleigh and Charlotte, N.C.; Tampa, Jacksonville and Fort Lauderdale, Fla.; Nashville, Tenn.; Louisville, Ky.; and Richmond, Va.

U.S. biotech and pharma companies invest record amount in R&D

Monday, June 21st, 2010

microscopeWASHINGTON, DC – Despite the economic recession, America’s pharmaceutical research and biotechnology companies invested a record $65.3 billion on the research and development of medicines and vaccines in 2009. This represents an increase of more than $1.5 billion in R&D compared to 2008, according to Manufacturing Chemist.

An analysis was conducted by the Pharmaceutical Research and Manufacturers of America (PhRMA) and U.S. life sciences venture capitalist Burrill & Company. PhRMA member companies alone invested $45.8 billion on research and development in 2009, while non-member companies invested approximately $19.5 billion, according to the report.

The research also found that, during the past nine years, U.S. pharmaceutical research companies have consistently invested approximately 18 percent of domestic sales on R&D.

There are currently more than 2,900 medicines in clinical trials or awaiting review by the U.S. Food and Drug Administration, compared with 2,400 in 2005. The current pipeline includes more than 800 medicines to treat cancer, more than 300 that are specific to rare diseases and more than 300 medicines for heart disease and stroke.

We suspect the amount invested in R&D suggests that companies are trying to build stronger pipelines of new drugs and treatments.

There are two strong reasons for this: older drugs lose patent protection and the U.S. population is aging and a huge market for new treatments for cancer, heart disease, diabetes, and many lesser known ailments.

The good, the bad, and the ugly of workplace social media use

Friday, June 18th, 2010

By Rhonda R. Savage, DDS

Rhonda Savage

Rhonda R. Savage

There’s no doubt that Facebook participation can be an asset to any business. The question is, how can you use it to promote your products and company, yet be sure your team members are cautious in the way they use it?  What should the owner and office manager post?

Where is the line between personal and professional? Knowing the good, the bad and the ugly of Facebook for business, your company can take full advantage of this tool and watch your business grow.

The good: One benefit Facebook offers for business is it lets the customers and potential clients know your company on a personal level. Clients come to you for a relationship. They assume you know how to take care of their needs. Being accessible on social media sites helps your clients and customers feel connected to your company.

A Facebook page can also help bring people to your website. Customers will look for your presence on the Internet and a Facebook profile is just another way they can find you, leading them to your website to find out more information and possibly contact you.

Facebook can be a tremendous networking tool. Business pages on Facebook can elevate your website status through Search Engine Optimization.  In addition, if you have a Facebook business page link on the opening page of your website, potential clients can feel that they know you and your office before coming in for their new customer experience.  Several companies have gained new clients simply because of their Facebook page.

The bad: A recent study of companies with 1,000 employees found that 8% of their employees have actually been dismissed for their behavior on sites like Facebook and LinkedIn.  That’s double from the previous year! Companies have also fired employees for sharing sensitive details about the business and their clients.  In addition, team members have been sanctioned and fired for making unprofessional remarks about their boss via social networking sites.

The Ugly: Realize that even if you use Facebook privacy settings, you may still be in danger. Remember going to high school and doing things you thought your parents would never know about and yet somehow they always found out? The same is true of social media. Avoid bad -mouthing your boss, co-worker or anyone in your professional life in such a public way on a public forum.

Every business should have specific guidelines that apply to social media use.  There are two factors at work here: employers need to be closely monitoring social media sites and employees need to use common sense when posting about work life.  Employees need to be careful about sharing sensitive information as well as making foolish remarks about their employer.

The owner needs to set the vision and goals for the office regarding social media with the help of the team with the development of a mission-driven ethical use policy.

Following are some basic guidelines for using social media in business. The guidelines listed below must apply to every member of the team member, including the owner:

  1. Never post anything that directly or indirectly insults customers, clients or the business itself.
  2. When posting on personal and social media sites, be nice and keep it clean. Develop verbal cue cards on “what to say and not to say” on social media. Have clearly developed expectations that apply to all team members.
  3. Consider leveraging your office’s Facebook profile to start positive conversations about your employees and your services. You can do this by regularly posting testimonials from current or past clients.
  4. With your customers’ permission, involve them in your efforts. You can do this by connecting with them and posting information about their business.
    If you have a personal page and a business page, consider your policy regarding clients who want to become your personal friend.  One business owner lost a family of customers who requested to be his personal friend and he said “no.”
  5. Create a page in your office policy manual regarding Facebook and social media posting so each employee understands what to do and what not to do.
  6. Designate one or more specific employees to be responsible for posting on and updating your sites. Business page content will need to be updated frequently and consistently to ensure the Wall tab stays fresh. Carve out 1-2 hours/week for this responsibility dedicated to marketing on the web.

With a clearly established policy and understanding of the good, bad and the ugly, Facebook and social media can be a great asset to your business. By enforcing social media policies and following these guidelines, you’ll see great results from your efforts!

Dr. Rhonda Savage is an internationally acclaimed speaker and CEO for a well-known practice management and consulting business. Dr. Savage is a noted motivational speaker on leadership, women’s issues and communication.   For more information on her speaking, visit www.DentalManagementU.com

Supreme Court decision affecting Sarbanes-Oxley expected soon

Thursday, June 17th, 2010

Capitol buidlingWASHINGTON, DC – The U.S. Supreme Court is expected to hand down a decision affecting the Sarbanes-Oxley (SOX) act of 2002 soon. The Sarbanes-Oxley Act  more than quadrupled corporate auditing costs for public corporations. Passed in response to the slack auditing that allowed companies such as Enron to appear healthy when they were not, SOX proved so costly that some public companies went private again, while it also reduced the number of companies going public.

That effect is still being felt in the venture financing industry, where a successful IPO is a coveted exit. We’ve heard from a number of smaller venture-backed firms that the cost of going public now means they aimed at a merger or acquisition exit from the start rather than for an IPO.

The case before the Supreme Court, says the  Competitive Enterprise Institute (CEI) whose attorneys are service as co-counsel, mounts a constitutional challenge to the Public Company Accounting Oversight Board (PCAOB), the accounting regulatory body created by the law.

Negative impact on entrepreneurs

The CEI argues that the way in which the PCAOB board members are appointed violates the Appointments Clause of the U.S. Constitution.  Namely, that PCAOB officers, who wield a great deal of regulatory power over businesses and industry-wide accounting practices, are “principal officers of the United States” who must be appointed by the President, with advice and consent of the Senate or by an agency head, as required by the Appointments Clause.

CEI says, “This requirement was intended by the Framers to instill a high level of accountability for officials who wield such vast powers.  Although the PCAOB is a striking constitutional anomaly – a case of an independent agency (Securities and Exchange Commission) appointing an equally powerful independent agency – it’s a case that will also potentially change, for the better, how other government officials and regulatory bodies are answerable to the American people.”

CEI notes that SOX has had a negative impact on entrepreneurs and inventors.

Fewer IPOS

CEI says SOX permanently reduced the number of companies going public, increased the size of companies going public, and had a negative effect on job creation and economic growth. It also caused many foreign firms to stop listing on U.S. exchanges.

According to a 2009 Renaissance Capital report, IPO issuance in 2008 and 2009 is lower than any period since the 1970s, when business creation struggled against inflation, high interest rates and the Vietnam War.

Also, data compiled by Jay Ritter of the University of Florida show the number of U.S. IPOs were lower in every year after SOX was enacted in 2002 (2003 to present) than in every year of the decade from 1991 to 2000, including the early ’90s recession years. For instance, in the post-SOX boom year of 2006, there were 162 U.S. IPOs. Yet in 1991, a year when the U.S. was mired in recession but did not have SOX, there were 295 U.S. IPOs.

Bigger IPOs

The sheer size of companies going public has also increased, in large part because a company needs to be pretty big to afford the accounting costs that have shot up fourfold as a result of SOX, according to a summary of research in the Sarbanes-Oxley Compliance Journal.

According to Business Week, the median market cap (as measured by number of shares times share price) for a company doing an IPO was $52 million in the mid-‘90s. Today, it has shot up $227 million. Google had a $1 billion market cap when it went public of 2004. And Facebook still hasn’t gone public, despite having an estimated market cap of nearly $10 billion.

That means, says CEI, that budding Microsofts can no longer go public to raise money for growth. They must wait until they’re as big as a Google to go public. That forces firms to seek financing through debt, which is especially difficult in the current credit crunch.

CEI notes that evidence suggests that we were able to recover more quickly from the early ‘90s recession because an actual increase in companies — from Starbucks to Cisco — issuing IPOs. But SOX forecloses that possibility and makes for a longer recovery.

Accountants full employment act?

CEI also maintains that the PCAOB has stretched Sarbox’s requirement that auditors “attest” to a company’s internal controls over financial reporting in the law’s Section 404 to require a full-blown audit of trivial items that could remotely effect a financial statement. “This has turned the law into the “Accountants Full Employment Act” and the reason the Big 4 accounting firms lobby so hard against even minor rollbacks in Congress,” says CEI’s John Berlan, director of its Center for Entrepreneurs and Investors in a memo.

SOX was Hell for a company like Google

Even companies large enough to mount and IPO such as Google, faced difficulties with SOX.

According to John Battelle’s book The Search, considered a definitive history of Google Inc., Sarbox was “hell for a company like Google, which made its money literally pennies at a time, from millions upon millions of micro-transactions.”

Battelle reports that Sarbox compliance significantly delayed Google’s IPO. “According to engineers involved in the work, Google had to significantly restructure its advertising report system from the ground up.” If this was difficult for a company like Google, imagine what a burden it is to smaller companies.

SOX ineffective in fighting fraud

University of Minnesota accounting professor Ivy Zhang found that the law has cost the American economy $1.4 trillion in direct and indirect costs.

Almost as important is that Zhang and other researches have found that Sarbox has had no quantifiable benefits in fighting fraud. The PCAOB has done little or nothing about in telling accountants how to handle accounting for the off-balance sheet entities at issue in Enron that resurfaced with Lehman and other companies. Countrywide Financial, now charged by the SEC with accounting fraud, actually won an award for its Sarbox compliance from the Institute of Internal Auditors in 2007.

There is bipartisan support in Congress for regulatory relief from SOX.

For more see also:

Peter Thiel, venture capitalist and first outside investor in Facebook, “The IPO window is almost closed and I think in part, this is a response to Sarbanes-Oxley to the ways in which being the CEO of a public company is simply no fun anymore. They’re subject to insane levels of scrutiny. You’re not able to pursue any sort of multi-year corporate strategy and instead you are held to a quarter-by-quarter earnings schedule which is ultimately quite detrimental to long-term planning.” bigthink.com/ideas/17716

Carl Schramm and Robert Litan, president and vice president of Kauffman Foundation, leading foundation on research in entrepreneurship: “Compliance with the Sarbanes-Oxley Act of 2002, in particular, has proven to be far more expensive for smaller companies than originally intended or forecasted. Since shareholders are the intended beneficiaries of Sarbox, why not let them vote on whether their company needs to comply with some or all of its provisions—the expensive requirement for auditing of internal controls, in particular.

We suspect that many shareholders would choose some form of opt-out, and in so doing, would enable more growing companies to continue growing as independent firms, rather than being bought out by larger companies that can intentionally or unintentionally rob the firms of the entrepreneurial magic that made them successful in the first place.” online.wsj.com/article/SB10001424052748704013004574517303668357682.html

Commentary on the Daily Caller: Sarbox reform would boost our economy, but even small reforms (such as small company exemptions) are being blocked by the powerful accounting lobby: dailycaller.com/2010/02/02/obama-can-aid-small-businesses-by-providing-regulatory-relief/

CEI study, “SOXing It To The Little Guy,” detailing Sarbox’s cost to Main Street entrepreneurs and investors.

Jack Welch, General Electric CEO responsible for turnaround in 80s and 90s. ”Small companies with all these financial controls that are in there now and the penalties that go on with small entrepreneurial companies, it’s tough.” Interview with Tavis Smiley.www.pbs.org/kcet/tavissmiley/archive/200504/20050426_welch.html

Stinking Badges

Wednesday, June 16th, 2010

Joe Procopio

Joe Procopio

By Joe Procopio

Look, we all know that the world economy is in the toilet. Our own stock market seems caught in a range depending on what’s gushing, exploding, or opening its stupid mouth on any given day. Europe has had it, thanks for all those awesome centuries of culture and civilization, fellas. And Twitter still hasn’t figured out how to make any money.

Or have they? It’s hard to tell.

But I have a question for you on this, the fortnight before the season for the eve of all financial destruction: Which is the more valuable currency play? A) Euros; B) Flooz ; C) Badges

Answer Below (No Cheating!)

As far as the Euro is concerned, yeah, I’m the ugly American, but we do have the World Cup going on and that 1-1 draw with England is stuck in my craw like a keeper deftly securing a dribbling shot into his professionally gloved hands. You can actually buy Euro futures with an options collar using World of Warcraft money (I don’t know… pence?) and General Mills box tops. The only way you lose is if the scone market goes belly up.

If you read the word “Flooz” and didn’t laugh, you’re either twelve years old or Whoopi Goldberg. No wait, you can’t be twelve and not laugh at the word “Flooz.” Sorry, Whoopi.

And if you’re not 100% sure what badges are or why they might be the right answer, well, you’re not alone.

Badges Are Not Euros

Here’s what badges are in 15 words: Things that don’t exist with no intrinsic value other than to the few who seek them. But don’t take that explanation the wrong way. After all, a Star Wars action figure in the original packaging is just a few cents worth of plastic and cardboard. You can’t eat gold, yada and yada.

What badges are not are actual currency, certified or overseen in any way (and I say this knowing there is indeed some self-appointed badge certification website out there with tons of members who go by Monty Python referencing handles and nothing better to do than send me corrective email, I’m just too lazy to look it up), or linked to a central qualification.

You want the TechJournal South Ultra-Mega-Reader-And-Understander Badge?


There. Now you can put it wherever these things go, like on your MySpace page or above your fireplace.

Badges Are Not Flooz (Still Chuckling)

What badges are also not… are Flooz.

See. It’s confusing. Hang with me, we’ll get there.

Badges aren’t Flooz because Flooz was an Internet currency with a pre-determined cash value. You spent Flooz on the Internet instead of cash.

Badges have no, repeat, no value other than as a collectible and only, it seems, as a collectible to a single entity – a social network like FourSquare or an event like the World Cup. They come from the gaming industry, which is where I get my wobbly expert knowledge on the subject. I know of them, but I don’t have any, because while I can deftly destroy my wife and toddler children at Halo (the little one STILL has nightmares about the Flood, by the way, but you take your edge where you can get it), any kid beyond the age of five makes me look like my Dad.

Who, for the record, can still beat the hell out of Dr. Mario.

Social Badges

When badges came over to social networking they, like every other Internet idea, actually started out with good intentions, like Facebook, and were used to raise money for charity. These were actually less like badges and more like widgets.

But when used improperly, what badges can do, like every other Internet idea shamelessly copied and mutated into something awful for attention or money, like Facebook, is fall victim to a mix of trendhopping, poor program design, and automation, and bring down the worth of every achievement that they purport to reward.

Let’s say I decided that I want to get some sort of reliable return out of my ultra-mega TechJournal badge. This is the reason why anyone would want to do something like this and insert snarky social marketing advice here. If I do it right and offer something valuable in return for achieving the badge, like I come to your house and make fun of TV with you for an hour, then I’m actually on the right track.

But something of value to you requires something of value to me. There’s no such thing as a free lunch, no matter what kind of Groupon Schlotzkys is offering. So I’m going to make you do something to get the badge, like, let’s say, leave awesome glowing, ego-bending comments for my columns

Genius. Right?

Absolutely

Thank you. But unless I do it right, insert snarky social marketing cautionary tale here, I can actually devalue the badge and my return on it. We’ll hit it off great, with comments like “Joe, this column changed my life. I actually finished reading it and developed an idea for a new mobile business and now have term sheets from both coasts. Thank you!”

Then sooner or later, you’ll figure it out, and it’ll be “Nice column.” And finally, when it’s all blinders on and hell bent for leather, it’s “dsajhfsjh.” Basically whatever you can type with your fist before hitting “Post.”

It’s not long before I retaliate with automated monitoring and “Report Abuse” links on every post and then we’re getting bots and using captchas and then before you know it I’m fighting fraud on every front.

Which is exactly what happened to Flooz. Well that and people remembered they had credit cards.

A Fad. For Now.

Badges are a fad, but they’re the kind of fad like Angelfire was a fad or ringtones were a fad. There’s something there, most definitely, and when used correctly, badges can be another step on the way to actually monetizing all this social activity.

And there’s no reason you can’t figure it out before Twitter does.

Joe Procopio is the founder of Intrepid Company, a technical and management consulting firm (intrepidcompany.com) that has spun out publishing company/creative network Intrepid Media and digital incubator ExitEvent. You really can keep the ultra-mega badge, but what you really want is the super-ultra-giga badge, and to get that he’ll need one Star Wars action figure in original packaging. He can be reached at joe@intrepidcompany.com or twitter @jproco.

Content is King – Again

Friday, June 11th, 2010

King of hearts

Content is King... again

By Allan Maurer

RESEARCH TRIANGLE, NC – “Content is King,” is an idea that has had its ups and downs as a guiding principal for developing not just traffic but value on Web sites, but it is clearly back in the forefront. Yahoo recently agreed to buy Associated Content, which relies on more than 300,000 low paid freelance contributors to churn out 50,000 pieces of unique media monthly, paying $100 million for the company.

The Examiner.com, a similar operation recently bought NowPublic, a Vancouver-based citizen journalism site and continually advertises for “Examiners” to provide content on news, restaurants, entertainment and other topics nationally.

AOL recently announced its intention to hire hundreds of journalists, editors and videographers in addition to the 500 full-time editorial employees it now has, David Eun, president of AOL’s media and studios division told Crain’s New York Business.com.

“Our mission at this company is to be the world’s largest producer of high-quality content, period,” Eun, said.

Content hot again

Bob Butler, CEO and founder of BestThinking.com, a rather unique Research Triangle, NC-based content site, has predicted the content space would become hot again even before the Yahoo/Associated Content deal was announced.

The Triangle region, he notes, is home to a number of content oriented Web businesses in addition to his own, including www.BrightHub.com and www.Lulu.com, while many other content driven Internet companies dot the entire Southeast region. Butler tells us he thinks well run content sites will be delivering a good return on investment if they land venture dollars.

“This is Yahoo’s answer to what AOL is doing with Seed.com… basically acquiring their own internal freelancer-driven content website to reduce content costs and increase content volume,” Butler tells us.

“In any event, this clearly shows an increasing demand for ventures that can generate content for major media and their Internet offerings,” he adds.

Barrier to entry lower

Why all this renewed hoopla over content? For one thing, the barrier to creating an Internet company is, as Edwin Warfield, founder of Localbusiness.com (originally dbusiness.com) that thrived during the Internet boom years, much less now than it was then.  Now founder and CEO of Potomac-based Citybizlist.com,  Warfield tells us “It costs less than 5 percent of what it did then.”

So many more Internet sites are competing for traffic and search engine notice and getting original, unique and frequent content on a site is the reliable way to attract both search engine attention and visitor traffic, which translates into advertising dollars and a firm’s eventual worth.

We suspect that successful content-focused sites will gravitate more and more toward professional contributions rather than the type of low-paid, search-geared material now offered by Associated Content and Examiner.com.

A corollary of the renewed interest in building sites through content is a renewed interest in content management systems. We’ve used half a dozen in our decade of providing content to a variety of Web sites, and here’s a bit of advice: talk to some professionals in the content management space before you decide on a CMS.

The right CMS will have a lot to do with whether your subject matter experts or other contributors publish regularly.

Editor’s note: sponsored content is not necessarily provided by the sponsor. It may also be content of interest to the sponsor, such as this post.

webslingerzSponsored by webslingerz 

webslingerz helps organizations utilize interactive media to create and maintain connections with customers, partners, and employees.

Four tips for businesses on becoming a savvy social networker

Friday, June 4th, 2010

Jean KelleyBy Jean Kelley

For any business, effective networking is an essential component to success. Today, though, the landscape of business networking has changed dramatically. No longer does business networking exclusively involve standing in a crowded room of people, meeting and greeting with total strangers, and exchanging numerous business cards. While such traditional networking is still valid and effective, e-networking done via business social networking sites is just as valuable.

Regardless of what anyone thinks about social networking sites, the fact is that they are here to stay. Sure, they’ll evolve over the years and will likely look very different than they do today, but ultimately they’ll still exist. And while purely “social” social networking sites can have a business aspect to them, it’s important for business owners, executives, and managers to have a strong presence on the tried and true business networking sites (example: LinkedIn).

Why? Because your clients, customers, colleagues, and others look to business networking sites for evidence of your character. For example, when a prospect is thinking about doing business with you, he or she will likely do a social media search for you.

Never before did average people have the ability to research anyone or any company they wanted. While in the past background checks were expensive and time-consuming, these days a few mouse clicks and keystrokes can pull up a goldmine of information. That’s why you and your company need to be on business networking sites…and you need to be using the e-networking sites effectively.

The following suggestions will help you become a savvy e-networker with a positive online presence.

  • Don’t be a contact collector; be a contact cultivator.

The goal of any networking endeavor is to build relationships, not just to collect business cards. E-networking is no different. If you’ve been on any business networking sites, you’ve likely seen people with 500+ connections. At first you may think, “Wow, that person sure knows a lot of people.” But does he or she really know those connections? Or is this person just collecting contacts?

Rather than accepting and sending invitations to anyone, be mindful of whom you connect with. When you do make a connection with someone, look over his or her profile and then add a personal note to the person where you indicate a shared interest, club, affiliation, etc. For example, you could respond to someone by writing, “I see you attended Northwestern University (or are a member of the Miami Business Association, or have a pet beagle…). I have a similar interest in that I (also attended Northwestern…am a member of the Tulsa Business Association….have a dog named Snoopy…etc.). You get the idea. Find a shared interest to build up

  • Have a clear purpose.

Many people think they’re going to get business from being on social media sites. While you can get business from your online activities, this shouldn’t be your ultimate purpose. Rather, your purpose should be to make people aware of who you are by sharing your expertise.

Any business networking site is a place for you to give, not just to get. So to get business from your e-networking activities, you have to contribute meaningful content. You can find many groups to belong to that have strong conversations going. If you post something in the discussion that’s smart and useful (good content), then chances are someone will ask to connect with you. Now you have more people to share your message with.

Other examples of good content are asking thought-provoking questions, posting a motivational quote, and sharing a business tip. No matter what you post, if you get a reply, acknowledge the person for their feedback or contribution. Just as you can’t take people for granted in the brick and mortar world, you can’t take them for granted in the virtual world either. Everyone who reacts to your content is a potential relationship and you need to treat them as such.

When you’re replying to a question someone else poses, try to answer in the early part of the conversation rather than after 100 others have already replied. You want your answer to be in that first page of results. That way anyone who replies after you sees your photo and business information every time. With that said, pay close attention to what the question is and don’t answer anything capriciously. Always remember that your reply is posted forever.

  • Add some personal flair to your profile.

Even though this is business, it’s okay to put some personal flair to your profile. After all, no one is all business all the time. Chances are you have some interesting hobbies or other areas of your life that people find intriguing. For example, maybe you collect antique cars, breed prize-winning poodles, tend a vineyard in your backyard, or have the city’s largest yo-yo collection. These are interesting tidbits of yourself that you can weave into your profile to make you appear more “real.”

Additionally, look at the tools and widgets the business networking sites make available to you and use them. You can do such things as post your reading list, link your blog, upload your Twitter feed, and many others. People can get to know you by these additional applications. Even better, they’re very user-friendly and easy to integrate into your business networking persona.

A New Twist on an Old Tool

We are currently in the biggest social media experiment in the world. Those who embrace business e-networking now are essentially the pioneers who will shape how this tool gets implemented and how it evolves. As you move forward, however, remember that your involvement with business networking sites should be just one small aspect of your business building efforts; it’s definitely not an end-all approach for getting business. Essentially, when you use today’s business e-networking tools effectively, you’ll have one more way to connect with clients and prospects so you can build your business and boost your bottom line.

About the Author:

Jean Kelley is president and founder of Jean Kelley Leadership Consulting and Jean Kelley Leadership Alliance. She works with corporate leaders all over the world to achieve their highest potential.  With her Alliance, Jean has helped more than 500,000 businesspeople enhance their careers. She is the author of “Dear Jean: What They Don’t Teach You at the Water Cooler,” and “Get A Job; Keep A Job Handbook.” For more information, see: www.jeankelley.com

Nashville’s Pathfinder Therapeutics locates $4M funding

Tuesday, June 1st, 2010

Pathfinder logoNASHVILLE, TN – Pathfinder Therapeutics Inc., a company developing minimally invasive surgery guidance products, has raised $4 million in equity led by TriStar Technology Fund and Limestone Fund, with existing investors Hatteras Venture Partners, Florida Gulfshore Capital and Clayton Associates participating.

The Nashville Business Journal reported the financing.

The company raised a $5 million round in 2008 led by Hatteras.

The company says it is the first to develop a GPS product to help doctors navigate during abdominal surgery.

It’s Explorer guidance product and Scout pre-op planning software received U.S. FDA clearance in 2007 and 2008.

Christopher Rand and Harry Jacobson of TriStar will join the company’s board.

TriStar and Limestone are TNInvestco recipients. TNInvestco is a state program aimed at boosting the amount of capital available to Tennessee startup companies. It initially provided $120 million to six venture firms.

Report says: economy recovery depends on small biz

Friday, May 28th, 2010

TDIt is difficult to overstate the importance of entrepreneurs to the success of the U.S. economy, says a new report from TD Economics.

“While economists spend a lot of time analyzing near-term trends and developments in aggregate data, economic growth over the longer-term is driven primarily by individuals taking risks and making sacrifices in order to bring innovative ideas to market,” writes TD economist James Marple in “Small and Medium Sized Businesses Key to U.S. Economic Recovery.”

Marple points out that small and medium-sized businesses, typically firms with fewer than 500 employees, make up 99.7 percent of all U.S. companies and more than half of total employment in the country.

He adds, “They are also profoundly important to generating new employment.”

We noted in an earlier post that while large tech firms such as IBM continue to shed jobs,  portfolio companies at many venture firms are hiring (see: Job hunting? Venture-backed startups are hiring

The TD report says that businesses formed within the last five years have been responsible for the vast majority of net job growth in the last two decades (a statistic we found amazing).

Looking ahead, the report says, the U.S. economic recovery will depend largely on the performance of U.S. small businesses, which “suffered a disproportionate share of the job losses and many still have difficulty accessing credit form some lenders.”

Fortunately, he adds, things are beginning to look up.

We think this is another indication that government policy on national, state and local levels should pay much more attention to supporting, nurturing, and developing small businesses, entrepreneurs and startups rather than spending so much time and money on chasing large manufacturers and big companies.

North Carolina invested a lot of time, money and energy in recruiting a Dell computer manufacturing plant to the state that is shutting down operations after only a few years.

Would that money have been better spent helping develop and support startup operations that would generate jobs for a decade or more?

We see more and more evidence that making sure small businesses and startups have access to capital and support they need to succeed is far more important than shoring up large industries that are often dinosaurs that face near extinction every time some economic volcano blows its top. – Allan Maurer